- Initiative's Elms Takes New Interpublic Role, Baxter Succeeds Him As CEO
MediaDailyNews, Joe Mandese - Wednesday, July 27, 2016
IPG Mediabrands has once again restructured its Initiative media services division, nami ...
- Carat, MediaCom, Zenith Rank As Top 3 Shops Clients Most Want To Work With
MediaDailyNews, Joe Mandese - Thursday, July 28, 2016
Dentsu Aegis' Carat, GroupM's MediaCom and Publicis' Zenith ranked as the t ...
- IPG's Golin Restructures, Tries 'CEO+' Approach
MAD, Joe Mandese - Wednesday, July 27, 2016
Interpublic's Golin unit, which has been transforming itself from its public relatio ...
- Xaxis Taps Bidon As EMEA CEO, Kusick Takes Reins At Plista
Real-Time Daily, Joe Mandese - Wednesday, July 27, 2016
GroupM tapped Plista's Nicolas Bidon as CEO for EMEA at Xaxis a ...
- Social Now A Quarter Of Digital Ad Spend: Used Mostly For Branding, Not 'Performance'
Social Media & Marketing Daily, Joe Mandese - Wednesday, July 27, 2016
On average, big advertisers now spend nearly a quarter (24%) of the ...
- Dentsu Aegis Acquires B2B Indie Gyro, Will Merge With Interprise To Form Global B2B Network
MediaDailyNews, Joe Mandese - Monday, July 25, 2016
Dentsu Aegis Network has acquired Gyro, a U.S.-based independent creative agency focus ...
- SMI Enables 'Full Market' Coverage Of National TV, Provides Visibility On GroupM Spending
Television News Daily, Joe Mandese - Tuesday, July 26, 2016
Standard Media Index is introducing a new modeling technique that will gi ...
- As Audience Reach Erodes, Some Networks -- Mainly Cable And CBS -- Fare Better Than Others
Television News Daily, Joe Mandese - Monday, July 25, 2016
As advertisers and agencies wrap up their 2016-17 upfront negotiations, they mig ...
- Havas Launches Third Full Media Network, It's FullSix
MediaDailyNews, Joe Mandese - Thursday, July 21, 2016
Paris-based Havas Group today launched its third full-service media network operating alongsi ...
- Datorama Incorporates Slack: Enables Real-Time Data Visualization, Collaboration
Real-Time Daily, Joe Mandese - Wednesday, July 20, 2016
Datorama, a New York-based startup that has been helping agencies and bran ...
- Nielsen Integrates Viewability's Big 3 Into Digital Ad Ratings
Real-Time Daily, Joe Mandese - Wednesday, July 20, 2016
At a time when so-called "viewable impressions" are emerging as the indust ...
- Simulmedia Taps Spengler As President-CRO
Around the Net In Media, Joe Mandese - Tuesday, July 19, 2016
Former long-time Interpublic media executive has joined Simulmedia as president and Chi ...
- Making Book: Frank Zazza Bets On Next Wave Of Content Marketing -- Literary
Content Marketing Insider, Joe Mandese - Tuesday, July 19, 2016
This story begins with Frank Zazza asking if I want a lif ...
- ANA Releases 'Transparency' Guidelines, Contract Template Too: Calls For 'Chief Media Officer' Role
MAD, Joe Mandese - Monday, July 18, 2016
Advertisers should require their agencies to disclose "all potential conflicts of interes ...
- Reactions To ANA Range From Wait-And-See To All In
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2016
Reactions to the Association of National Advertisers' media-buying transparency recommendations Monday rang ...
- 'Adweek' Sold To Private Equity Firm, Pledges To Provide Resources
Publishers Daily, Joe Mandese - Monday, July 18, 2016
Private equity firm Beringer Capital has acquired advertising trade publication 'Adweek' fr ...
- IPG Mediabrands Taps Omnicom's Terry As Asia-Pacific Chief
MediaDailyNews, Joe Mandese - Monday, July 18, 2016
IPG Mediabrands has raided long-time Omnicom exec Leigh Terry as CEO ...
- ANA Poised To Issue 'Non-Transparency' Recommendations, Findings Scheduled For Noon
MediaDailyNews, Joe Mandese - Monday, July 18, 2016
The Association of National Advertisers is poised to release an "extensive s ...
- Mobile Supplants 'Fixed' Media As Dominant Source Of Online Video
Online Video Daily, Joe Mandese - Monday, July 18, 2016
Mobile will replace "fixed devices," including desktop, as the dominant platform f ...
- Making Book: Frank Zazza Bets On Next Wave Of Content Marketing, Literary
MediaPost Weekend, Joe Mandese - Saturday, July 16, 2016
This story begins with Frank Zazza asking if I want a lif ...
- Why 'Content Marketing' Is Bigger Than 'Jon Mandel'
Content Marketing Insider, Joe Mandese - Friday, July 15, 2016
In my last post here, I exploited one of my go-to colu ...
- Omnicom Misses Q2 Revenue Estimates, Cites Exchange Rates
MAD, Joe Mandese - Thursday, July 14, 2016
Omnicom's stock showed some volatility in pre-market trading this morning after announci ...
- Price Of National TV Inventory Slides In June
Television News Daily, Joe Mandese - Friday, July 15, 2016
The price of national TV inventory continued a seasonal decline in Jun ...
- Publicis Forms 'Entity' To Service Walmart: Becomes Primary AOR For U.S. Ads, In-Store Creative
MAD, Joe Mandese - Tuesday, July 12, 2016
Publicis Groupe has formed a new, as-yet-unnamed "entity" to to service Walmar ...
- Tavin Named Viamedia EVP-Sales
Real-Time Daily, Joe Mandese - Tuesday, July 12, 2016
Rick Tarvin has been promoted to executive vice president-sales at Viamedia. Tarvi ...
- Marketing Is A Journey, Not A Destination: Here Are Some Roadmaps
RTBlog, Joe Mandese - Tuesday, July 12, 2016
The biggest negative I've observed in the rapid progression of real-time med ...
- Amid Brexit, Rebates, 'Transparency,' Analyst Upgrades Agency Targets
MAD, Joe Mandese - Monday, July 11, 2016
Despite a conflux of volatile developments ranging from Brexit to ongoing "transparenc ...
- Correction: Adelphic, Dailymotion Deal Not Exclusive
Real-Time Daily, Joe Mandese - Monday, July 11, 2016
A story in the July 8 edition of Real-Time Daily ("Adelphic ...
- NetSeer Expands Programmatic 'in-Image' Platform Into Video, Says New Units Mitigate 'Pre-Roll Gatekeeping'
Real-Time Daily, Joe Mandese - Sunday, July 10, 2016
Two years after launching programmatic platform for "in-image" advertising -- ads embedd ...
- Sattari, Others Granted Rocket Fuel Options
Real-Time Daily, Joe Mandese - Sunday, July 10, 2016
Ad-tech vet Maziar Sattari, who joined Rocket Fuel last month as vi ...