- Study Finds Third Of Native Ads Fail To Comply, Perform Better Than Fed Guidelines
MediaDailyNews, Joe Mandese - Monday, August 29, 2016
About a third of native ad placements fail to comply with feder ...
- A Third Of Native Ads Fail To Comply With FTC Guidelines, Less-Explicit Ads Perform Better
Native Insider, Joe Mandese - Monday, August 29, 2016
About a third of native ad placements fail to comply with feder ...
- Ad Demand Reaches Seasonal Low, But Posts Best July Ever: Digital Remains Ascendant
MediaDailyNews, Joe Mandese - Thursday, August 25, 2016
Following historic seasonal patterns, the U.S. ad marketplace crashed to its lowe ...
- Media Research Industry Poised To Realign As MRI Parent GfK Goes Into Play
MediaDailyNews, Joe Mandese - Thursday, August 25, 2016
With all eyes peeled toward financial questions surrounding one of the large ...
- Agencies: Programmatic Still Pre-Post-Web
Real-Time Daily, Joe Mandese - Thursday, August 25, 2016
For all the talk about the impact of programmatic media buying ...
- Jeff Liang Has A Sense Where Targeting Is Going Next: Sensors
Real-Time Daily, Joe Mandese - Tuesday, August 23, 2016
Speaking at the Programmatic Insider Summit Tuesday, Assembly Chief Digital Officer Je ...
- Agencies: Programmatic Still Pre-Post-Web
Show Daily, Joe Mandese - Wednesday, August 24, 2016
For all the talk about programmatic media-buying's impact on traditional media, ...
- Vi The F**k?
TV Watch, Joe Mandese - Wednesday, August 24, 2016
First Philippe Dauman. Then Larry Wilmore. Now Jim Gaffigan. Why has Viac ...
- Jeff Liang Has A Sense Where Targeting Is Going Next: Sensors
Show Daily, Joe Mandese - Tuesday, August 23, 2016
Speaking during a keynote conversation with Real-Time Daily Editor Tobi Elkin th ...
- Viewability: It's All In The Eye Of The Beholder (And How Long It Remains On The Screen)
Show Daily, Joe Mandese - Tuesday, August 23, 2016
IPG Media Lab Vice President-Consumer Research Strategy Kara Manatt presented some counterintuiti ...
- Marketers: Social Budgets Triple Since '09, Fall Well Short Of Original Projection
Social Media & Marketing Daily, Joe Mandese - Tuesday, August 23, 2016
The good news for social media's ad supply chain is that markete ...
- MediaBrix Raises Funds To Expand Programmatic, Names Unruly's Kosinski President/CRO
Mobile Marketing Daily, Joe Mandese - Monday, August 22, 2016
Mobile ad developer MediaBrix this morning announced a new round of ventu ...
- Ancestry.com's Solution To Surly Retargeting: Surname Targeting
Show Daily, Joe Mandese - Monday, August 22, 2016
What's in a name? Turns out, it's a demonstrably better user experienc ...
- Demand-Side Targeted TV Developer Centriply To License Its Data: Eyes Political, Studios, Hedge Funds
Television News Daily, Joe Mandese - Monday, August 22, 2016
Centriply, a promising demand-side platform leveraging technology and data to help agenci ...
- Univision's Vision: Get Mainstream To Pay More Attention, Gawk If You Will
Publishers Daily, Joe Mandese - Wednesday, August 17, 2016
The soap opera-like battle over Gawker turned into a telenovela Tuesday ...
- Truth, Justice And The Outdoor Way: MTV Billboard Will Make You Feel Guilty
MediaDailyNews, Joe Mandese - Tuesday, August 16, 2016
At a time when American discourse seems focused on whether there ...
- Digital Out-Of-Home Rebounds, Approaches A Third Of All OOH Ad Dollars
MediaDailyNews, Joe Mandese - Friday, August 12, 2016
Following a weak 2014, digital out-of-home (DOOH) ad spending rebounded in 20 ...
- National TV Ad Demand Rebounds In July, Costs Begin To Rise
Television News Daily, Joe Mandese - Friday, August 12, 2016
At about the time big agencies and advertisers were wrapping up the ...
- Dentsu Aegis Consolidates Research Ops Under New Isobar Practice, Signals Growing Importance Of Consumer Insights
MediaDailyNews, Joe Mandese - Thursday, August 11, 2016
Dentsu Aegis Network, which has a long history in applying sophisticated marketi ...
- Meredith Restructures National, Local Media Groups: Names Harty President-COO
Publishers Daily, Joe Mandese - Thursday, August 11, 2016
Media and marketing services giant Meredith Corp. has restructured the senior manageme ...
- Market Continues Expansion Thanks To Two Suppliers (Guess Which Two?)
MediaDailyNews, Joe Mandese - Wednesday, August 10, 2016
The good news, according to an analysis of second-quarter U.S. ad spendin ...
- comScore Shakeup: Fulgoni Named CEO, Livek Given Expansion Role
MediaDailyNews, Joe Mandese - Wednesday, August 10, 2016
In a surprising shakeup, comScore Co-Founder Gian Fulgoni has been named C ...
- Bloomberg Bumps Grossman To Global Revenue Chief
Publishers Daily, Joe Mandese - Wednesday, August 10, 2016
Bloomberg Media has promoted Keith Grossman to global chief revenue officer fr ...
- Mediabrands Taps GroupM Vet Foster Kenny As CEO For EMEA, Rounds Out Regional Team
MediaDailyNews, Joe Mandese - Tuesday, August 9, 2016
IPG Mediabrands has tapped long-time GroupM executive Caroline Foster Kenny as C ...
- Dentsu Aegis Acquires Majority Of Merkle, Becomes A Lead Agency Brand
MAD, Joe Mandese - Monday, August 8, 2016
Dentsu Aegis this morning said it has acquired a majority stake ...
- Majority Of Industry Unaware Of ANA 'Transparency' Findings: Marketers, Agencies Divided On Impact
MediaDailyNews, Joe Mandese - Monday, August 8, 2016
Two months after the Association of National Advertisers released its controversial agen ...
- MDC's Varick Adds 'Decisioning' Engine, Replaces Manual Campaign Performance Decisions
Real-Time Daily, Joe Mandese - Friday, August 5, 2016
MDC Partners' Varick Media Management this morning unveiled the release of REC ...
- ANA Calls On 4A's To Clarify Its Position On Transparency, Invites Its Board To Meet With ANA
MediaDailyNews, Joe Mandese - Thursday, August 4, 2016
The Association of National Advertisers this morning called on the 4A's ...
- Viacom's Competitive Vantage
TV Watch, Joe Mandese - Thursday, August 4, 2016
One of the cool things about modern people is, we've figured o ...
- Despite Downward Ad Revision, GroupM Projects Marketing Will Surpass $1 Trillion In 2017
MediaDailyNews, Joe Mandese - Tuesday, August 2, 2016
WPP's GroupM unit this morning issued a downward revision for 2016 worldwi ...