- Ford Focus Effort About Shorter Ads
Raw, Karl Greenberg - Thursday, February 24, 2011
New Ford Focus global campaign about shorter ads, complexity at the digit ...
- New Focus All About Tech, Global Message
Raw, Karl Greenberg - Thursday, February 24, 2011
Jim Farley, global marketing lead at Ford: We used to have differe ...
- Sir Martin Sorrell On TeamFord
Raw, Karl Greenberg - Thursday, February 24, 2011
Sorrell on agency integration: you can only integrate when you have clie ...
- WPP Pulls Out The Stops For Ford...
Raw, Karl Greenberg - Thursday, February 24, 2011
It's going to be "Inside the Chocolate Factory" rather than "Inside t ...
- Insurance Companies Duke It Out
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 23, 2011
When did insurance advertising get interesting? When the started battling over discoun ...
- Yes, People Are Selling Their Skin For Advertising
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 23, 2011
Well, it's not speculative fiction after all. It seems a man, o ...
- Barnes & Noble Upping The Marketing Ante
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 23, 2011
Retailer Barnes & Noble is planning a brand refresh and using Interpublic ...
- Coca-Cola Goes Trucking In Rio
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 23, 2011
Coca-Cola hit the streets of Rio De Janeiro in a converted delive ...
- Chinese Cars Were Supposed To Come To U.S., But Haven't
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 23, 2011
Cherry, Geely, and other Chinese-made cars were always on the verge ...
- Carmelo Anthony As A Knick
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 23, 2011
Carmelo Anthony is moving to the New York Knicks from the Denv ...
- BMW Launching Futuristic, Global Division
Marketing Daily, Karl Greenberg - Tuesday, February 22, 2011
BMW is lining up a series of electric and hybrid cars. ...
- NHL Inks Huge Deal With MillerCoors, Molson Coors
Marketing Daily, Karl Greenberg - Tuesday, February 22, 2011
The National Hockey League (NHL) has signed a seven-year deal with Mols ...
- Hyundai To Grab Oscars Spotlight
Raw, Karl Greenberg - Wednesday, February 23, 2011
As part of its "Big Voices in Big Places" strategy, Hyundai Mot ...
- NFL, Faced With Duerson's Suicide, May Have To Face Traumatic Head Injury
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
Former Chicago Bears safety and successful businessman Dave Duerson killed himself wi ...
- Kraft Touts American Singles With 'Disney on Ice' Partnership
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
Kraft is promoting its American Singles brand through a deal with "Disn ...
- PepsiCo Just One Company Following A Trend Of Helping Small Farmers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
PepsiCo's decision to buy corn directly from small farmers in Mexico, obviati ...
- A Glimpse At Jaguar's Future Shown In Geneva
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
The Jaguar B99 celebrates the 99th anniversary of the British sports-car bra ...
- More Facebook Friends Equals More Stress
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
If you have a lot of friends on Facebook, you might wa ...
- Scarlett Johansson In Ad Campaign For Moet & Chandon
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
Movie star Scarlett Johansson, who has been a spokesperson for the bra ...
- NBA All-Star Game Coming To Brooklyn
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
Either the 2013 or 2014 NBA All-Star Game could be coming ...
- A Speculative-Fiction Marketing Story
Marketing Daily, Karl Greenberg - Tuesday, February 22, 2011
I suspect that I'm on the leading edge of a trend, ...
- My Word! Toyota Extends English
Marketing Daily, Karl Greenberg - Monday, February 21, 2011
Toyota has a serious problem in the U.S. market this year. ...
- Times Are Hard In Beverly Hills, Too
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 21, 2011
One of the world's most expensive bracelets of commercial real estate, Rod ...
- Aunt Jemima Launches First Social Media Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 21, 2011
Aunt Jemima's first-ever social media campaign shows consumers how the pancakes a ...
- Ford Goes Ice Fishing In Russia, Lands A Big One, Leaving Fiat Out In The Cold
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 21, 2011
Ford Motor has inked a 50/50 joint venture with Russian auto compa ...
- Diageo Close To Acquisition Of Turkish Spirits Maker
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 21, 2011
Turkish spirits company Mey Icki Sanayi ve Ticaret AS is on t ...
- Dale Earnhardt May Be Gone, But Fans Stay Loyal To Chevrolet
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 21, 2011
The youngest-ever driver has won the Daytona 500, but it is al ...
- IBM Revamps PartnerWorld, Preps $100 Million Marketing Spend For 2011
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 21, 2011
IBM has a new marketing-campaign assistance section of PartnerWorld Web site, maki ...
- NHL Marketing For 2011 Heritage Classic 'Brilliant'
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 21, 2011
Calgary Herald columnist Stephen Hunt argues that the outdoor NHL Heritage Class ...
- Lexus Goes To Movies; Toyota Push Touts Its Rep
Marketing Daily, Karl Greenberg - Friday, February 18, 2011
Now that the National Highway Traffic Safety Administration has concurred with Toyota ...