- Lexus Pulls Out The Stops For CT 200h
Marketing Daily, Karl Greenberg - Monday, February 28, 2011
Lexus this week launches its biggest campaign in years. The effort ...
- BMW Uses Docs, Social To Get 'I' Cars Rolling
Marketing Daily, Karl Greenberg - Monday, February 28, 2011
It's all part of a program in BMW's North American market ...
- Price Chopper And Dole Run Joint Direct-Marketing Effort
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 28, 2011
The Price Chopper supermarket chain and Dole Food are using mobile devic ...
- No Girl Scout Cookies Allowed Outside Home Of Girl Scouts Founder
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 28, 2011
Imagine if no Elvis impersonators were allowed in Memphis, Harleys in Milwauk ...
- Southern Comfort Embraces The Digital Mix
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 28, 2011
Southern Comfort's new campaign, timed with Mardi Gras in New Orleans ...
- Ford Focus Gets Forty. Well, Sort Of ...
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 28, 2011
It's official, Ford's new Focus gets 40 mpg, but only the special-editi ...
- Older Buyers Are A Growing Share Of The U.S. Auto Market
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 28, 2011
Buyers over 65 are becoming a bigger part of the pie. J. ...
- Athenos Takes Humorous Approach To Hummus And Pita Chips
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 28, 2011
Kraft is trying a less traditional message with its new campaign f ...
- Brands Get Behind MSG's 'BNP Paribas Showdown'
Marketing Daily, Karl Greenberg - Saturday, February 26, 2011
The title partner, for the third year, is financial firm BNP Pariba ...
- Study: Gen Y Is Not Inherently Optimistic
Marketing Daily, Karl Greenberg - Friday, February 25, 2011
The report's analysts tried to tease out the differences between generation-defining attitud ...
- 7-Eleven Taps Harris Corp. For TV Ad Network
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 25, 2011
Harris Corp. has snagged a $75 million deal to help 7-Eleven wi ...
- Chico's Lifts Marketing Spend
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 25, 2011
Women's specialty chain Chico's FAS increased marketing spend by $4.4 million ...
- Maybe That 'Butt Cam' Viral Video Wasn't So Low-Tech After All
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 25, 2011
It looked like a video a couple of college girls in L. ...
- Celebrities Are Actually Good For Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 25, 2011
In spite of the foibles, drama and tragi-comedy sideshow that is alwa ...
- Coral Reefs, Slowly Dying From Rising Temps, Just Need Better Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 25, 2011
A group of environmentalists this week released a report showing that the ...
- IPad IAds: Is It Mobile?
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 25, 2011
It has been less than a year since iPad went on sal ...
- Barnes & Noble Preps Nook Push
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 25, 2011
Barnes & Noble Inc. has tapped Boston agency Mullen as its creati ...
- Reports Agree: Automakers Bullish On 2011, China
Marketing Daily, Karl Greenberg - Thursday, February 24, 2011
Even with General Motors reporting its first annual profit since 2004, ...
- Ford Talks Tech With Global Focus Campaign
Marketing Daily, Karl Greenberg - Thursday, February 24, 2011
As Sir Martin Sorrell, the head of WPP, whose biggest client happe ...
- Ford's Turn At Recall
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
Ford said it will recall 150,000 F-150 pickup trucks to fix a ...
- TripAdvisor Gets New CMO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
TripAdvisor.com, a travel website, has hired Barbara Messing as its CMO. Messi ...
- The USOC Signs Ameritrade For 2012 Summer Games
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
TD Ameritrade Holding will be the first USOC partner in the onli ...
- Dealers Stacking Sandbags In Preparation For Higher Gas Prices
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
Auto dealers see gasoline prices heading up because of the political maelstr ...
- CK One Launches First Global Ad Push
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
A complex partnership of Phillips-Van Heusen Corp's Calvin Klein, Coty Prestige's Calv ...
- FTC Checking Into Apple's Marketing In-App Purchases To Kids
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
With stories circulating about kids toting up thousands of dollars in bil ...
- It's Not What Your Brand Is For, But What It's Against
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
StrawberryFrog's Scott Goodson argues that thinking about brand identity less in ter ...
- Hyundai To Tout New Elantra During Oscars
Marketing Daily, Karl Greenberg - Wednesday, February 23, 2011
As part of its "Big Voices in Big Places" strategy, Hyundai Mot ...
- Rums Of P.R. Effort Promos Brands, Puerto Rico
Marketing Daily, Karl Greenberg - Wednesday, February 23, 2011
The new effort, which extols consumers to "Just Think, Puerto Rican Rum ...
- Jeter Gets A Shave, Over And Over
Raw, Karl Greenberg - Thursday, February 24, 2011
Gillette is staging a giant virtual shaving exposition in Soho in N ...
- Ford's Global Focus Push All Short Ads
Raw, Karl Greenberg - Thursday, February 24, 2011
Ford's new campaign for the Focus, the first real global vehicle f ...