- HP Pulls Back On PC Unit Sell-off
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
Hewlett-Packard CEO Meg Whitman is reversing decisions by ousted predecessor Leo Apotheke ...
- Pfizer's ChapStick Takes Flack For Suggestive Print Ad
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
The lip balm brand ChapStick has angered some who say its late ...
- VW Makes Big Earnings Numbers, On Track To Be Global Leader
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
Confirming it is on track to become the global sales leader Volkswag ...
- Coffee Wars Reheat
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
Patrick Hanlon, CEO of consultancy ThinkTopia, writes that new ventures are challengi ...
- Why Funny TV Ads Work
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
The bottom line is that funny ads attract attention. Chances are, ...
- Not A Marketing Brief, But Just Because It's Halloween...
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
Okay, this isn't a marketing story, but it's almost Halloween, so y ...
- GfK To Marketers: Enjoy Loyalty While You Can
Marketing Daily, Karl Greenberg - Thursday, October 27, 2011
The study concludes that brand loyalty soon won't matter all that mu ...
- Pennzoil Pulls Out The Piston For Ultra
Marketing Daily, Karl Greenberg - Thursday, October 27, 2011
Plans are to lend some glow to its whole lineup of mot ...
- Mario Lopez To Host Sprint Cup Series At Homestead Miami
Marketing Daily, Karl Greenberg - Thursday, October 27, 2011
Mario Lopez, host of the television show "Extra," will be Honorary Chairm ...
- Chrysler Reports Big Hike In Operating Profit Vs. 3Q '10
Marketing Daily, Karl Greenberg - Thursday, October 27, 2011
Chrysler Group reports operating profit has more than doubled. The Auburn Hill ...
- Chevy Dealers To Learn Service, Disneyland-style
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
Chevrolet dealers and their sales staffs are taking charm classes at Disneyla ...
- Walmart Closes Midtown Fashion Office
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
Walmart is moving out of New York. No, the company still pla ...
- Sears Banks On Brands
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
Sears Holdings Corp. is hoping to stem a five-year sales decline ...
- P&G Meets Expectations
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
Procter & Gamble today reported a profit of $3.02 billion for t ...
- Jordan Brand Does Lockout Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
The NBA lockout is spawning humorous ads, including a Jordan Brand sp ...
- Can Quick-Serve Restaurants Reignite Seafood?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
The NPD Group, a market research firm, reports there has been ...
- GOP Launches Ad War
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
Republican candidates are unleashing TV ads in Iowa, New Hampshire and oth ...
- Tecate Stays In Ring, Thanks To Great Latino Boxers
Marketing Daily, Karl Greenberg - Wednesday, October 26, 2011
It makes sense to be in the sport for two reasons: boxi ...
- Tech Companies Lead In Online Media Value
Marketing Daily, Karl Greenberg - Wednesday, October 26, 2011
Google took first place for having the highest overall Impact Media Valu ...
- Zipcar Expands To 36 Universities
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
Zipcar, Inc. has expanded to 36 additional college and university campuses th ...
- Chiat Taps Dunn As Co-CD For Nissan
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
The Los Angeles office of TBWA\Chiat\Day has hiredKarlDunn to be co-creative direct ...
- TrueCar: October Sales Heading Up
Marketing Daily, Karl Greenberg - Wednesday, October 26, 2011
Online auto shopping and research site TrueCar.com says October light vehicle sal ...
- Call For Entry For ANDY Awards Says Act Now
Marketing Daily, Karl Greenberg - Wednesday, October 26, 2011
A new campaign for the Andy's by R/GA offers an apocalyptic warni ...
- The Internet Sucks As A Branding Medium
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
That's Alan Pearlstein's position in a column in which he argues tha ...
- You Will Be Punked By Your Credit Card
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
The two largest credit-card networks, Visa Inc. and MasterCard Inc., want ...
- Ford Stays In The Black With Q3 Earnings
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
A week after doing a four-year union contract that should ultimately redu ...
- The Best Advertisers On the World Series
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
This piece, obviously written by a baseball fan, looks at a cross-secti ...
- Group Wants George Clooney To Talk With Nestle About Fair Trade Coffee
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
A Swiss fair trade organization is asking people to write to Geor ...
- SEMA Show Brings Auto Fashion To Vegas
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
The Specialty Equipment Market Association show in Las Vegas, slated for ear ...
- Kraft Puts Brands In Drivers Seat For NASCAR
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
Kraft Foods is continuing its relationship as the Official Cookie of NASC ...