- Chiat Taps Dunn As Co-CD For Nissan
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
The Los Angeles office of TBWA\Chiat\Day has hired Karl Dunn to ...
- Electrolux Home Products Taps Nancy Bailey For Licensing
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
Electrolux Home Products has tapped licensing firm Nancy Bailey & Associates, ...
- Sara Lee Sells Coffee Biz
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
Sara Lee Corp. plans to sell the majority of its North Americ ...
- Women's Voices Are Better
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
From GPS devices to voicemail boxes, most computerized voices are female. T ...
- Nielsen Wants Its Name On Banana Building
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
As it negotiates a move to downtown Cincinnati, Nielsen wants its na ...
- Kroger Drops Needle-Free Flu Shots
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
Kroger Co. said it would discontinue the use of needle-free devices ...
- Necco Wafer Returns...With Sugar
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
New England Confectionery Co. tied to make a health-conscious Necco wafer wi ...
- Domino's Makes Fun Of Artisanal-everything Trend
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
Artisanal used to mean hand-crafted. Now it means something that is suppos ...
- Younger Affluents Drive Daily Deal Sites
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
The popularity of daily deal websites is limited to younger and mo ...
- NASCAR Goes To College To Cultivate Fans
Marketing Daily, Karl Greenberg - Monday, October 24, 2011
NASCAR's roots (at least "reputationally") are about as far from the universi ...
- Retrevo: Retailers Need To Get Their Apps Together
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
You can try to wish them away and reminisce about the da ...
- MetroPCS Signs Deal With USA Basketball
Marketing Daily, Karl Greenberg - Monday, October 24, 2011
MetroPCS has signed a deal with USA Basketball today making the Dallas-bas ...
- Texas State Fair Picks Ford F-150 As Top Pickup Truck
Marketing Daily, Karl Greenberg - Monday, October 24, 2011
Cars.com and Pickuptrucks.com report that the Ford F-150 has been named t ...
- Liodice Kicks Off ANA With Battle Cry Against ICANN
Marketing Daily, Karl Greenberg - Friday, October 21, 2011
In his speech, "Mastering Brands and Driving Results,"ANA CEO Bob Liodice broug ...
- Griffin Dunks Again For Kia, But This Time On Skates
Marketing Daily, Karl Greenberg - Friday, October 21, 2011
Kia has brought back NBA All-Star Blake Griffin, who was featured ...
- Chevrolet Hits Global Sales Record
Marketing Daily, Karl Greenberg - Friday, October 21, 2011
Chevrolet posts its best ever 3rd quarter ever, driven by global sal ...
- J&J's Transfusion Equipment Biz Bows B-to-B Campaign
Marketing Daily, Karl Greenberg - Friday, October 21, 2011
Ortho Clinical Diagnostic's campaign features real patients who have benefited from transfusi ...
- Beauty, Personal Care Companies Join Forces In Cancer Effort
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
"Look Good...Feel Better," a global program dedicated to boosting cancer patients' self-este ...
- Rappers Rhyme About, Have Deals With Alcohol Brands? Art Or Advertising?
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
Researchers at the University of Pittsburgh School of Medicine parsed 793 son ...
- 5-Hour Energy Goes To College With ESPN Hoops Sponsorship
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
In an effort to reach college-age consumers, 5-hour Energy, which has topp ...
- Supervalue, Giant Eagle Sign On To Campbell Soup School Rewards
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
Pittsburgh-based Supervalu Giant Eagle retailers have joined Campbell Soup Co.'s electronic scho ...
- Fisker Got $500 Million In Government Loans For A Nice Luxury Car...You Didn't Even Get A T-Shirt
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
You may need to put in your mouth guard for this o ...
- Hyundai's Veloster Effort Operating On 12 Cylinders
Marketing Daily, Karl Greenberg - Thursday, October 20, 2011
Hyundai Motor America's marketing campaign for the new Veloster has more movi ...
- Lexus Puts Billboard On Pandora To Tout Safety
Marketing Daily, Karl Greenberg - Thursday, October 20, 2011
Lexus is launching a program that takes its "Crash Test Genius" ...
- Airlines Redefines Display Advertising
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Fourteen million dollars gets your brand a year on the exterior ...
- MLB Opens The Doors For 2012 Fan Cave Dream Job Challenge
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Major League Baseball had such a tremendous response to its Fan Ca ...
- Apple Misses Revenue Target
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Apple posted revenue below analysts' expectations on Tuesday, as iPhone sales slow ...
- Have Some Onions With That Garlic; P&G Solves Dragon Breath
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Procter & Gamble's Scope has been showing off its latest collection ...
- Shopper Marketing Drives Growth
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Companies involved in shopper marketing (events that often feature two or mo ...
- Lord & Taylor Expands
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Lord & Taylor plans to open three new department stores in t ...