Around the Net
Pfizer's ChapStick Takes Flack For Suggestive Print Ad
- San Diego News, Friday, October 28, 2011 10:28 AM
The lip balm brand ChapStick has angered some who say its latest print ad is overtly sexual. The ad shows a woman scrambling around a couch. The super says “Where do lost ChapSticks go?” Critics say the ad puts the focus on the woman's rear.
After putting the ad on its Facebook page, which has over 2.5 million fans, and getting lots of negative comments, the company posted an apology, conceding that not everyone likes the ad and it will switch it. The ad is at this link.
