- Goodbye, Middle Class; Hello, Bifurcated Marketing Strategies
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 12, 2011
Heretofore, Procter & Gamble has been a middle-class brand in the U. ...
- Dodge Touts 2012 Journey By Hiding It
Marketing Daily, Karl Greenberg - Friday, September 9, 2011
With the 2012 model of Dodge Journey rolling into dealerships, the compa ...
- NFL Players Vie For Marketability In New Study
Marketing Daily, Karl Greenberg - Friday, September 9, 2011
Now that the NFL is back on the gridiron, who are t ...
- Saab Story
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 9, 2011
Saab is building the new 9-4X but potential customers are still steeri ...
- R.I.P. Multicultural Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 9, 2011
Bloggers Veronica Manlow and Roger Gonzalez say multicultural marketing, in the tradition ...
- Christmas In September For Print Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 9, 2011
The restaurateur David Chang is featured in a campaign for Uniqlo ...
- HotelTonight Hires Travelocity Marketing Exec
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 9, 2011
HotelTonight, a mobile app that offers deep discounts on same-day hotel deal ...
- A Parade Of Advertisers Using 9/11
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 9, 2011
Here's Bnet's Jim Edwards with a rogue's gallery of advertisers. Are th ...
- Cadillac Racing To Bring Foodies, Cars Together
Marketing Daily, Karl Greenberg - Friday, September 9, 2011
It's about the experience. Cadillac, which has staked out a performance positioni ...
- Downtown Auto Show Comes To New York
Marketing Daily, Karl Greenberg - Thursday, September 8, 2011
The New York Motorexpo will actually be the fourth iteration of ...
- When Celebrities And Pols Self Destruct, Consumers Differ On Why
Raw, Karl Greenberg - Friday, September 9, 2011
A study from Ipsos suggest that people around the world are general ...
- Consumers Spending More In Fewer Transactions
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 8, 2011
Consumers are spending more, but doing so in fewer transactions, according ...
- Auto Dealers Should Fix Up Showrooms
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 8, 2011
Mercedes-Benz new factory-owned dealership on Manhattan's west side is the automaker's cro ...
- Companies Moving Rewards Programs Online
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 8, 2011
Companies like CVS, Rite Aid and Dunkin' Donuts are moving their rewar ...
- Toyota To Build Camry In U.S.
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 8, 2011
As part of a strategy to give the North American market ...
- Supporters Of Food Marketing Guidelines Fighting Back
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 8, 2011
Proponents of the federal government's proposed voluntary guidelines on marketing food ...
- Q&A With AmEx CMO John Hayes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 8, 2011
In this first of a series, John Hayes talks about his ...
- Ford Goes Digital: Shows Focus ST Online
Marketing Daily, Karl Greenberg - Wednesday, September 7, 2011
The company is generating buzz about the factory-tuned Focus ST by placi ...
- Vibrant Goes To Asia Pacific, Brands Follow
Raw, Karl Greenberg - Thursday, September 8, 2011
Amex, Hewlett Packard, IBM, IAG Insurance Australia Group, Splenda, Paramount, Mazda, For ...
- Apple Techs Give Away Hard Drive Loaded With Secrets
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 7, 2011
Talk about customer service. Just a day after news broke that so ...
- Twitter Users: Bring On The Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 7, 2011
Ads don't bother Twitter users, and some even think they're relevant, p ...
- McDonald's To Start Offering Calorie Info On UK Menus
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 7, 2011
McDonald's is introducing calorie information on menus throughout all for its 1,2 ...
- Miller Is In Second Year Of Promotion Benefiting Veterans While (Hopefully) Winning Converts
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 7, 2011
Miller High Life is again running a summer promotion to convert competiti ...
- Bloggers Blow Up ConAgra's PR Event
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 7, 2011
When ConAgra tried a bit of social media jiu jitsu last mont ...
- Mercedes-Benz Bringing A Miata-Sized Sportster To Vie Against Audi TT, BMW Z
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 7, 2011
More than a decade after showing off its Vision SLA, a luxu ...
- Focusing On Investor Happiness Hurts Brands
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 7, 2011
Raising prices and fees may boost share price, but at what cos ...
- Panasonic CTO: 3D TV Is 'Chicken Or Egg' Story
Marketing Daily, Karl Greenberg - Tuesday, September 6, 2011
Eisuke Tsuyuzaki, chief technology officer at Panasonic, spoke to Marketing Daily fr ...
- Lexus Launches 'Engineered Amazing' Extension
Marketing Daily, Karl Greenberg - Tuesday, September 6, 2011
Lexus says there will also be an online video that goes in ...
- K-Y Features Lesbian Couple In New Ad
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 6, 2011
The new ad for K-Y Intense, which broke on Labor Day, featur ...
- Celebrities Check Into Mandarin Oriental's Global Ad Push
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 6, 2011
Mandarin Oriental has new "fans." The campaign featuring celebrities who like t ...