- Campbell Soup To Spend $100 Million In Fiscal Year '12
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 6, 2011
Discounting and deals haven't spurred soup sales so Campbell Soup Co. ...
- Maximum Bob Is Back At GM As Consultant
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 6, 2011
General Motors has put Bob Lutz, former head of product development ...
- Edun, Bono's Fashion Brand Pitches Men
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 6, 2011
Edun, Ali Hewson and Bono's fashion label is promoting men's wear wi ...
- 'This News Item About The NFL Sponsored By Gatorade'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 6, 2011
With the NFL lockout over, PepsiCo has inked a 10-year extension ...
- At U.S. Open Panasonic Creates 3D Content
Marketing Daily, Karl Greenberg - Friday, September 2, 2011
The company's presence at the U.S. Open involves a consumer-facing exhibition ...
- Facebook Outsourcing Ad Tech
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 2, 2011
Facebook is outsourcing to independent partners to build an advertising sector. T ...
- New Twitter Ad A Miss
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 2, 2011
Twitter launched a video commercial touting itself last week but it g ...
- Android Leads Apple In Phones
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 2, 2011
In a recent report, Nielsen says Google got 40% of the smartpho ...
- Eddy Cue Moving Up At Apple
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 2, 2011
Apple has made another move in the post-Steve Jobs succession plan. Ed ...
- 'Do Not Resuscitate' Order For Saab?
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 2, 2011
The companies that had expressed interest in giving a pecuniary blood transfusi ...
- ... Speaking Of Customer Service
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 2, 2011
Telcomms probably line their service-department walls with inspirational posters that say thin ...
- American Airlines Disputes Customer Service Report
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 2, 2011
American Airlines issued a statement disagreeing with a StellaService survey that p ...
- Cadillac Shows Ciel In N.Y.; Will Expand Portfolio
Marketing Daily, Karl Greenberg - Thursday, September 1, 2011
Cadillac unveiled its new concept car, the Ciel (French for "sky"), ...
- UM Health System Touts New Hospital
Raw, Karl Greenberg - Friday, September 2, 2011
The University of Michigan Health System (UMHS) is launching a campaign ...
- Marketing Predictions For Cast Of 'Dancing With The Stars'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 1, 2011
The new season of "Dancing With the Stars" premiers Sept. 19. T ...
- General Motors Looking To Boost Chevy Advertising
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 1, 2011
GM is looking to reinvigorate "Chevy Runs Deep" because some of t ...
- August Likely To Slump In Auto Sector
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 1, 2011
When auto sales come out today, it's likely there won't be ...
- At-Home Food Gardening Growing In Popularity
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 1, 2011
America's growing do-it-yourself mentality is extending into gardening, with shoppers' interest ...
- Jibjab Expands Into Children's Books
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 1, 2011
The Spiridellis brothers, who run the e-card website JibJab, have launched ...
- Why Groupon's PR Boss Quit After Two Months
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 1, 2011
Groupon's VP of global communications has left after just two months ...
- Sears To Sell Craftsman At Costco
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 1, 2011
Sears Holdings Corp. has agreed to sell its Craftsman tool line throu ...
- Ford, Zipcar Create A Unique Partnership
Marketing Daily, Karl Greenberg - Wednesday, August 31, 2011
Ford and Cambridge, Mass.-based car sharing network Zipcar, Inc. have inked ...
- UTexas - Austin Ads Feature 3D Projections
Marketing Daily, Karl Greenberg - Wednesday, August 31, 2011
The campaign promoting the university on the new Longhorn Network and ...
- Online Code Of Conduct Has Launched
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 31, 2011
Online advertisers have launched a "Code of Conduct" in hopes that Congre ...
- Boston Market Polishing The China In L.A. Restaurants
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 31, 2011
Boston Market's Los Angeles-area restaurants will benefit from the company's America's Kitch ...
- Banana Republic Hits Paris
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 31, 2011
Banana Republic will open a 16,000-square-foot Champs Elysée flagship in December. Pare ...
- Gallup's Half-Full, Half-Empty News For PR And Ad Business
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 31, 2011
Gallup's annual poll of which industries Americans love and hate put advertisi ...
- Cheney Opposed The GM Bailout
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 31, 2011
Former Vice President Dick Cheney did not want to save General Moto ...
- Hyundai Ad Banned In Netherlands?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 31, 2011
Hyundai's Veloster isn't in the U.S. just yet, but some buzz ...
- Airline Offers Free Snacks, Sponsor Grabs Check
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 31, 2011
For a few weeks this summer US Airways has been giving passenge ...