- Emergen-C Launches Extension For Kids
Marketing Daily, Karl Greenberg - Tuesday, August 30, 2011
The company is timing the launch with the beginning new school ye ...
- Grassroots Effort Backs Sir Richard's Condoms
Marketing Daily, Karl Greenberg - Tuesday, August 30, 2011
The cause model for Sir Richard's condoms, which come in handkerchief-style pla ...
- It's Halloween, So Be Charlie Sheen!
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 30, 2011
Sal Perisano, chairman and chief executive of iParty Corp., a Dedham, Mass.-bas ...
- Home Centers Score Big On Irene Rush, While Apparel Stores Lose
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 30, 2011
This news shouldn't surprise anyone. Yes, you do want to look yo ...
- IMG, UPS Partner For First National College Sports Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 30, 2011
UPS will be the first national brand to take part in ...
- Whole Foods Gets Its Ramadan On
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 30, 2011
Whole Foods was well stocked for August, which for Muslims is/was Ramada ...
- Starwood's Luxury Collection Updates Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 30, 2011
A new print and online campaign for Luxury Collection hotels uses ...
- American Airlines Channels Pan Am's China Clipper-Style Service For High-End Fliers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 30, 2011
One might say airline seating is a linear metaphor for the e ...
- Ford's Futurist, Sheryl Connelly, Talks Trends
Marketing Daily, Karl Greenberg - Monday, August 29, 2011
"Instead of a person saying they love the roar of the engi ...
- Tecate Gets Double Mileage From September
Marketing Daily, Karl Greenberg - Monday, August 29, 2011
The good news for fans and for Tecate is that the sponsorsh ...
- Dr. Charles Edwards, 87, Led FDA Regulatory Charge
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
In the 1970s, Congress passed several laws that strengthened the power ...
- Not That We Need This News
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
British Petroleum is going to have to crank up the damage-control machi ...
- And Maybe Saab Should Try Beer?
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
The latest news about Saab's financial turmoil, which in recent weeks h ...
- Forget Cars, It's All About The Craft Beer In Michigan
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
Michigan has become a national hotspot for craft beer brewing, writes columni ...
- Outback Offers Free Steak Dinner Deal
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
Outback Steakhouse is hoping to grab market share with "The Great Auss ...
- Food Marketing Institute Spent Over Half A Million Lobbying In Q2
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
The Food Marketing Institute spent $610,000 lobbying federal officials during the seco ...
- Wheels Up On New British Airways Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
British Airways will launch an advertising campaign in the UK to g ...
- Kia Brings Back Hamsters For New Soul Campaign
Marketing Daily, Karl Greenberg - Friday, August 26, 2011
The new TV, in-cinema, digital and social media campaign uses LMFAO's h ...
- Ford Prepares For The Next Generation
Marketing Daily, Karl Greenberg - Monday, August 29, 2011
While it's definitely about the Lincolns (or lack thereof), perhaps some ...
- Grey Goose Backs U.S. Open
Raw, Karl Greenberg - Monday, August 29, 2011
Grey Goose vodka has, for the fifth year, signed on as promotion ...
- And Just Because You Can't Say 'Steve Jobs' Too Many Times This Week
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
For those who have read/heard at least 1,005,476 words about Steve Jo ...
- Apple Preparing Ad Spots for IPhone 5
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Apple and its lead agency TBWAChiatDay are apparently building national ad creati ...
- Sunoco CEO, First Woman To Run Oil Major, Among Most Powerful Women
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Sunoco CEO Lynn Laverty Elsenhans, who became Sunoco CEO in 2008, h ...
- Honda Civic, Hyundai Elantra Top Kelley Blue Book Comparison
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Detroit automakers have made strides in the past two years winning compa ...
- Fox Eats Rabbit, Changes Name To Peter
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Stuart Elliott points out that it's pretty rare that a company acquir ...
- Old Navy Ads Work, But Only For Moms
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Ineffective advertising is behind slow sales at Gap's Old Navy brand, accordi ...
- Female Disc Jockeys New 'Real Beauty' Faces Of Dove
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Dove's "real beauty" commercials became famous by showing models who weren't. N ...
- Nissan Seeks Youthful Drivers For Newest Versa
Marketing Daily, Karl Greenberg - Thursday, August 25, 2011
Nissan is playing with the dichotomy between real and virtual cars a ...
- Subaru Bows Facebook Cause-Marketing Program
Marketing Daily, Karl Greenberg - Thursday, August 25, 2011
The program gives $250 for every new Subaru vehicle sold or leas ...
- Cause Marketing: Women Prefer Brands That Donate With Each Purchase
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 25, 2011
The Integer Group asked a panel of 1,200 Americans what would influen ...