- Iconic Coburg Cow Stays In South Carolina
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 2, 2011
The Coburg Cow, a rotating bovine on a suburban highway in Charlesto ...
- OnStar Tests Killer App ... For Parents
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 2, 2011
This may well be the iPad for worried parents who gave t ...
- Price Chopper Hosts Farmers Markets
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 2, 2011
Price Chopper stores in Schenectady, N.Y., are trying something new for t ...
- Fewer Trips To Convenience Stores in Q2, But Spending Up
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 2, 2011
Higher gasoline prices caused a decline in consumer traffic to convenience stor ...
- Gap Makes L.A. Central To 1969 Jeans Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 2, 2011
The Gap last year opened a design office in a former cig ...
- Survey Says 87% Of Brands Will Advertise On Twitter
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 2, 2011
Eighty-seven percent of brand managers surveyed by the Pivot Conference plan ...
- Equity Firm Buys A Piece Of Talbots
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 2, 2011
A private equity firm in New York, Sycamore Partners, has bought 1 ...
- Fiat Goes Big For Little Car In New Campaign
Marketing Daily, Karl Greenberg - Monday, August 1, 2011
Fiat is launching its first national ad campaign in the U.S. th ...
- Chevrolet Gears Up For Nov. 3 Centennial
Marketing Daily, Karl Greenberg - Monday, August 1, 2011
November 3 is the official centennial of General Motors' Chevrolet division, b ...
- Automakers Can Prosper With New Fuel Rules
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 1, 2011
Columnist Scott Burgess lays out the ways that automakers can reach t ...
- Academy Of Motion Picture Arts And Sciences Hires New CMO
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 1, 2011
In June, the Academy of Motion Picture Arts and Sciences has, f ...
- Honda Makes Speedy Recover
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 1, 2011
Honda Motor has made a much faster recovery from the business effec ...
- Honest Tea Shows How Business Growth Can Require A Brand Makeover
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 1, 2011
When Honest Tea wanted to expand its base from natural foods in ...
- Vitamin Shoppe Plans To Open 48 Stores
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 1, 2011
North Bergen, N.J.-based Vitamin Shoppe is on track to open 48 stor ...
- Travel Center Partners To Enter Convenience Store Market
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 1, 2011
A new venture, Travel Center Partners, Inc., plans to open more th ...
- Industry, Administration Meet In The Middle
Marketing Daily, Karl Greenberg - Friday, July 29, 2011
Starting in 2017 when the current standard expires, the deal will increa ...
- Senior Customers Require Balancing Act
Marketing Daily, Karl Greenberg - Friday, July 29, 2011
"It's sort of a good-news, bad-news scenario for automakers," says TrueCar he ...
- And, Just Because It's Friday
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
Remember that plastic model of a human being, complete with organs yo ...
- And Some Not-So-Good News
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
Something else to worry about: children, who are heavy users of ce ...
- Now Some Really Good News, I Mean Really Good
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
You know how you love your iPad? Except for maybe one min ...
- Ad Man Who Penned 'Please Don't Squeeze' For Charmin Dies
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
John Chervokas, who is credited with having written "Please don't squeeze t ...
- Whole Foods Posts Sales Up 8.4% In Quarter
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
Better price image and strong selection drove an increase in comparable-store sal ...
- Pink Doesn't Work For Breast Cancer Awareness
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
A new study shows that use of the color pink doesn't bui ...
- Amazon Reports Sales Up 51%, Profits Dip 8%
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
Amazon has reported that while sales for the quarter ended June ...
- Mini: Get In Touch With Your Inner 'Manualhood'
Marketing Daily, Karl Greenberg - Friday, July 29, 2011
Mini is rolling out a campaign celebrating its "Manualhood," touting the virtu ...
- Nissan Taps Synthesio For Global 'Listening' Project
Marketing Daily, Karl Greenberg - Thursday, July 28, 2011
The project gives Nissan ongoing Web listening and human analysis in vario ...
- First Walmart Express Set To Open
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
Walmart Express is slated to open Wednesday on Chicago's South Side. T ...
- China Closes A Pair Of Fake Apple Stores
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
Chinese authorities shut two unauthorized Apple stores in Kunming for operating witho ...
- Auto Industry Prepares For Possible Default
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
If the government defaults on its debt, we can bid the econom ...
- Pizza Hut Ads Most Effective
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
According to advertising research firm Ace Metrix, Pizza Hut, Domino's, Papa John ...