- Summer's Eve Pulls Videos After Criticism
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
Summer's Eve pulled three videos off its website and YouTube on Wednesd ...
- Kraft Changes Agencies Again
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
Kraft is changing agencies on its Trident gum brand. JWT, a un ...
- Olympics Are One Year Away, But Marketers Are Off And Running
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
Most of the official marketing partners of the International Olympic Committee, t ...
- BMW: Multi-tier, Multi-year Sponsorship Of Team USA
Marketing Daily, Karl Greenberg - Wednesday, July 27, 2011
It will advertise the Olympics partnerships next year around a global pill ...
- Toyota Tops Interbrand's Ranking Of Green Brands
Marketing Daily, Karl Greenberg - Wednesday, July 27, 2011
It's one thing to effectively talk oneself into the "green" game, b ...
- BMW Talks Alter Egos To Affluents For 6 Series
Raw, Karl Greenberg - Thursday, July 28, 2011
BMW is launching a short film series, "Alter Egos" to promote i ...
- Are New Organic, 'Green' Cigarettes Really 'Eco Friendly'?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
New magazine ads for cigarettes with "additive-free" organic tobacco say the produc ...
- KFC Ad Is Not The First Designed To Be Seen From Space
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
A gigantic tile mosaic of KFC icon Colonel Sanders in Rachel, Nev ...
- Walmart Is Launching In-House Movie Streaming Service
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
A new movie-screening service on Walmart.com from Vudu, which it acquired la ...
- Christy Turlington, Julia Roberts Ads Banned In UK For Over Airbrushing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
L'Oréal has been forced to pull ad campaigns featuring Julia Roberts a ...
- Verizon's Marni Walden Faces New Competitive Challenges From Sprint
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
Marni Walden, who last year was named CMO of Verizon Wireless, replaci ...
- SoBe Taps Iron Mike For Game
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
PepsiCo's SoBe has partnered with Mike Tyson's Main Event game in launchi ...
- General Motors Touts Resurgence In Washington, D.C., Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
General Motors Co. launched an ad campaign this week aimed at U. ...
- OnStar FMV Hits Best Buy; Ad Campaign To Support
Marketing Daily, Karl Greenberg - Tuesday, July 26, 2011
Greg Ross, the VP of business extensions for GM, was in N ...
- Econobox Or Luxury? A Car's A Car, Per Study
Marketing Daily, Karl Greenberg - Tuesday, July 26, 2011
You may really love what that new luxury car does for y ...
- American Apparel To Expand
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 26, 2011
American Apparel will expand overseas in department stores. The troubled retail cha ...
- Nivea Pop-Up Store In New York For Brand Anniversary
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 26, 2011
Beiersdorf's Nivea skin care brand is celebrating its 100th anniversary with ...
- Crafts Retailer Michaels Goes Digital
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 26, 2011
Crafts retailer Michaels is using a mobile-optimized site application and mobile coupo ...
- Have 3-D Smartphone, Will Travel
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 26, 2011
Here come 3-D phones that do not require 3-D glasses. HTC ...
- Marchionne To Reveal Fiat, Chrysler Strategy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 26, 2011
There's a vine that grows in Costa Rica that climbs a tre ...
- Red Lobster Commercials Feature Real Owners
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 26, 2011
Fishermen from Alaska are some of the people in a new R ...
- Speedo Launches Biggest Digital Push To Date
Marketing Daily, Karl Greenberg - Monday, July 25, 2011
Speedo has launched its largest ever digital effort, which centers on ...
- Women's Soccer Stars Have Brand Potential
Marketing Daily, Karl Greenberg - Monday, July 25, 2011
Women's Professional Soccer (WPS) stars like Hope Solo and Abby Wambach (w ...
- Marketer Leaves It All Behind To Teach Yoga ... To Prisoners
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
James Fox left a job as director of marketing for a well-kno ...
- Vermont Cadillac Parade Gets GM Blessing
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
The Orleans County Agricultural Fair in Vermont wants to create the large ...
- Target's Garlic Fest Ad Plays On The Real Thing
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
A recent TV advertisement for Target featured two people eating a "garl ...
- Nascar Game Launches On Car Town
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
Nascar Pro Championship presented by Sprint coincides with TNT's coverage of 20 ...
- Fabio Or Mustafa? What Does It All Mean?
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
Hirsute celebri-model Fabio is appearing in Old Spice web ads, but P& ...
- Dunkin' Donuts Plans Premium IPO To Fuel Expansion
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
Canton, Mass.-based Dunkin' Donuts Group plans to offer shares at a premi ...
- Apple Sales Booming In China
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
With demand for Apple products through the roof in China, the compa ...