- Toyota Tries Interactive Car Windows
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
Toyota is a working on a new kind of in-vehicle interactive syste ...
- Buick, GMC Get Social With Facebook Integration
Marketing Daily, Karl Greenberg - Friday, July 22, 2011
The new Facebook integration on GMC.com and Buick.com lets consumers who a ...
- Trojan Touts Twister With 'Good Vibrations' Van
Marketing Daily, Karl Greenberg - Friday, July 22, 2011
The truck, a bright purple affair, matches the color scheme and packagi ...
- American Eagle Opens New York 77Kids Style Lab
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 22, 2011
American Eagle Outfitters Inc. opened its first-ever Manhattan "77kids NYC Style La ...
- David Schwab Of Octagon's First Call Division Talks Sports Endorsements
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 22, 2011
A lot of questions are in the air regarding athlete endorsements. Cou ...
- Walgreens To Open 800 Electric Car-charging Stations
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 22, 2011
Walgreens, based in Deerfield, Ill, wants to be the largest host f ...
- Kmart Focuses On Individual Style In New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 22, 2011
Kmart is changing its approach to fashion with a new campaign focus ...
- New Book On Auto Biz Tells All
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 22, 2011
Bill Vlasic, the New York Times' Detroit Bureau writer who penned Tak ...
- Google Advertisers Dominated By Wall Street
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 22, 2011
A new study on paid search firms says Google depends a l ...
- Hyundai Hoping To Bookend Accent, New Genesis
Marketing Daily, Karl Greenberg - Thursday, July 21, 2011
Believe it or not, it seemed both totally appropriate and totally inappropria ...
- 'Fiat Source' Marries Showcase To Lifestyle, Art, Travel
Marketing Daily, Karl Greenberg - Friday, July 22, 2011
Josh Donnelly, who works in Fiat brand marketing, tells Marketing Daily th ...
- Speaking Of Knockoffs, Kim Kardashian Sues Old Navy For Lookalike
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 21, 2011
Kim Kardashian is after Old Navy for using lookalike Melissa Molinaro ...
- Fake Apple Stores Pop Up In China, Elsewhere
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 21, 2011
In China, Apple's products are so in demand that they make fa ...
- Ocean Spray Launches Bog Experience
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 21, 2011
Ocean Spray has rolled out "cranberry bog" environments in urban centers. Oce ...
- Mercedes-Benz Pitching Tech, Safety For M-Class SUV
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 21, 2011
The 2012 Mercedes-Benz M class will be featured when the company tal ...
- Google Offers Credit Card To Advertisers
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 21, 2011
Google is introducing a credit card for its advertising customers. The car ...
- Global Push On Tap For Merck and Roche's Victrelis
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 21, 2011
Two months after Merck & Co. and Roche inked a deal ...
- LGBT Adults Favor Brands That Favor Them
Marketing Daily, Karl Greenberg - Thursday, July 21, 2011
Nearly nine out of ten LGBT adults (versus about 75% of heterosexu ...
- Monterey Bay Aquarium Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
The Monterey Bay Aquarium has a new campaign, "Share the love." Besid ...
- General Motors Investing Big Time In Trucks
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
General Motors says it is lining up $328 million for its Flin ...
- Macy's Expands Back To School
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
Macy's is adding new SKUs to celebrity labels. Madonna's daughter Lola's favori ...
- Nissan Turns Out A New Leaf
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
As Nissan ramps up production of the Leaf electric car and sen ...
- Unilever Hooks Razorfish For Digital
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
Unilever has named Publicis' Razorfish global digital agency of record for Su ...
- Brand Advertising On Facebook Way Up
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
TBG Digital reports that the number of paid brand advertising campaigns ...
- IAB: Marketers Plan Big Increase In Mobile Spend
Marketing Daily, Karl Greenberg - Tuesday, July 19, 2011
The firm's "Marketer Perspectives on Mobile Advertising" study of 300 top-level brand-marketi ...
- Mountain Biking Effort Focuses On 'Trail Love'
Marketing Daily, Karl Greenberg - Tuesday, July 19, 2011
Mountain biking is huge, but riders are a solipsistic lot who'd rath ...
- Medicis Likely Without Leader With Tragedies At Shacknai Mansion
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 19, 2011
Medicis CEO Jonah Shacknai is unlikely to lead the pharma company, ...
- Automakers Launch Radio Push Against 56.2 MPG Proposal
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 19, 2011
The Alliance of Automobile Manufacturers is launching a radio campaign this we ...
- Microsoft To Expand Its Own Branded Retail Chain
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 19, 2011
It may not make hardware, but the world's biggest software firm wi ...
- Chevrolet Supporting Spotify's Digital Music Service U.S. Launch
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 19, 2011
Chevy is Spotify's exclusive automotive advertising partner as the European digital mus ...