- Mossimo Campaign Angers Some In Oz
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 27, 2012
Miss Universe Australia is part of a new advertising campaign accused ...
- Ram Truck Boosts Country Music Efforts
Marketing Daily, Karl Greenberg - Saturday, February 25, 2012
Ram Truck is making a big commitment to country music this ye ...
- NASCAR, Advertisers Start Their Engines
Marketing Daily, Karl Greenberg - Saturday, February 25, 2012
For some time, the trend for NASCAR racers has been convergence ...
- USA Basketball Gets New Logo
Marketing Daily, Karl Greenberg - Friday, February 24, 2012
USA Basketball has unveiled a new logo that will be worn ...
- N.Y. Knicks Partner With Maxxis International
Marketing Daily, Karl Greenberg - Friday, February 24, 2012
Taiwan-based tire and aftermarket company Maxxis International will be an Official Partn ...
- Miracle Whip Campaign, By Arthur Miller!
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 24, 2012
A new ad for Kraft's Miracle Whip evokes Miller's "The Crucible," a ...
- Google Glasses, By George Orwell!
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 24, 2012
Pay between $250 and $600 for Google Android-based glasses and say goodb ...
- P&G To Make Big Cuts
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 24, 2012
Consumer products maker Procter & Gamble Inc. said Thursday it plans ...
- Battery Blog Hurts Tesla
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 24, 2012
It seems that story yesterday about Tesla cars turning into bricks wh ...
- OMMA Tablet: Prepare For Revolution
Marketing Daily, Karl Greenberg - Thursday, February 23, 2012
"We are still just pinching, sliding and poking," he said, but " ...
- February Auto Sales Portend Good Year
Marketing Daily, Karl Greenberg - Thursday, February 23, 2012
Consumer auto shopping and research site Kelley Blue Book/kbb.com projects new-vehicle sal ...
- Panera's Free-wheeling Pay Plan Works
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 23, 2012
In many ways, "it was a test of humanity," says Ron Shaic ...
- Interbrand's Top Retailers
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 23, 2012
Walmart takes the top spot on a ranking of the most valuab ...
- We Keep Our Cars Longer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 23, 2012
People who buy new cars are holding onto their vehicles for ...
- Arby's Goes To Crispin From BBDO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 23, 2012
Arby's, a client at the Omnicom agency since the end of 201 ...
- Hotness Comes In One Shape
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 23, 2012
A campaign for Levis Curve ID Jeans says "hotness comes in a ...
- Problems Tesla Doesn't Need
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 23, 2012
Tesla Motors' lineup of all-electric vehicles apparently has a problem that c ...
- Q&A: Buick Focuses On New Vehicles, Buyers
Marketing Daily, Karl Greenberg - Wednesday, February 22, 2012
In addition to the Buick Discovery Tour invitation-only experience, the test dri ...
- Hyundai Hits Oscars With Wes Anderson
Marketing Daily, Karl Greenberg - Thursday, February 23, 2012
The strategy is par for the course for the automaker, which h ...
- Advertisers Seek Alternatives To Agencies
Marketing Daily, Karl Greenberg - Wednesday, February 22, 2012
An annual review of website traffic and search criteria submitted to leadi ...
- Women Have Strong Perception Of Axe
Marketing Daily, Karl Greenberg - Wednesday, February 22, 2012
Women have had a better perception of Unilever's Axe brand than m ...
- Notes From OMMA: Tablet Revolution
Show Daily, Karl Greenberg - Thursday, February 23, 2012
At the second annual Tablet Revolution show at OMMA, columnist Steve Smi ...
- Jon Habor On Tablet KPI
Show Daily, Karl Greenberg - Thursday, February 23, 2012
Jon Haber of OMD, speaking at OMMA Tablet Revolution said when ...
- Mark Silber: Tablets Aren't Computers
Show Daily, Karl Greenberg - Thursday, February 23, 2012
Mark Silber executive creative director Joule said avoid fighting the last w ...
- OMMA Tablet Revolution: Apps Need Support
Show Daily, Karl Greenberg - Thursday, February 23, 2012
Tablet campaigns don't exist in a vacuum and sometimes promoting them requir ...
- Taco Bell Has New Slogan
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 22, 2012
Adios, "Think outside the bun," hola, "Live mas." It is meant ...
- Lexus Staying Away From Entry Ramp
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 22, 2012
Premium cars priced below $30,000 are coming back, but Lexus isn't bitin ...
- Just When You Thought, 'SUV!'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 22, 2012
Oil prices are approaching a nine-month high, around $105 per barrel. Th ...
- J&J Chief To Step Aside
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 22, 2012
Healthcare and consumer products giant Johnson & Johnson made a change ...
- Travelers Favor Deals Over Brands
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 22, 2012
Has the struggling economy and the popularity of daily-deal sites like Group ...