KARL GREENBERG
Writer, MediaPost

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  • Kiip Grabs Zynga's Ad Chief As COO
    Rewards network Kiip has tapped ex-Zynga global director of brand advertising Man ...
  • Why You Need That Google Job
    Google's official policy on job titles: whatever you want to put ...
  • Harley-Davidson Follows The Passion
    Harley-Davidson's new Softail Slim motorcycle will have a starring role in t ...
  • Affection Favors Southwest, Google, Dove
    In the ephemeral world of brand affection, which isn't necessarily reflected ...
  • Nissan N.A. Gets New Marcomms Director
    Nissan North America has tapped Vinay Shahani to replace Bill Peffer ...
  • Creative Recycling Latest NASCAR Green Sponsor
    Creative Recycling, a Tampa, Fl.-based company, has joined NASCAR as an offici ...
  • Fields Tense At Ford
    Mark Fields, president of Ford's Americas division, is the odds-on favorite with ...
  • Mad Men Mad For Lin
    Jeremy Lin hasn't done any marketing yet, but the sports-endorsement world ...
  • Kraft Predicts 2012 Earnings Increases
    Kraft Foods Inc. expects earnings to rise at least 9% this ye ...
  • Huggies Taps Baby Bloggers On Tumblr
    Steven Strubbe, associate brand manager and digital lead at Kimberly-Clark's Huggies bran ...
  • Oscars A Marketing Challenge This Year
    On ABC's telecast of the 84th Academy Awards on Feb. 26 Hyund ...
  • Radio Ads Coming Back
    Radio advertising, badly hit by the recession, is bouncing back. According ...
  • Pro Sports Solve Social Media Puzzle
    The challenge of social media for major league sports is how ...
  • Ram Truck Goes Country
    Ram Truck is running a long-term promotion called "Road to the R ...
  • Harley-Davidson Rides With The Avengers
    Harley-Davidson and Marvel Entertainment are partnering around the forthcoming Avengers movie. T ...
  • Mazda Drives Into Truffula Valley
    Mazda North American Operations is partnering with Universal Pictures for a pro ...
  • 'Made In America' Is Back
    Blue-collar workers are getting their SAG cards, as workers -- especially tho ...
  • DOT Limits Guidelines On Dashboards
    While automakers are thinking of ways to make cars more like rolli ...
  • Barclays Launches Mobile App
    Barclays Bank has unleashed Pingit, an iOS, Android and BlackBerry app th ...
  • Chattanooga Could Get Its Own Typeface
    Four designers want to make Chattanooga, Tenn. the poster child for municip ...
  • How Diapers.com Profiles Customers
    Collecting such data as location-based info and product choice of an initi ...
  • Booming Interest In Pinterest
    Pintrest, the digital vision board for social photo sharing, is hot. ComSco ...
  • ANA Video: Engagement Means Story Sharing
    Speaking at the 2012 ANA TV & Everything Video Forum in N ...
  • At The ANA: Social TV Is 'New Media'
    People are no longer just watching television programs. They are talking abo ...
  • Florida Posts Record Tourism For 2011
    Visit Florida, the state's official tourism marketing corporation estimates that 85.9 milli ...
  • Pep Boys Statues Hit History Channel
    The Pep Boys auto aftermarket chain was featured in History Channel's "Americ ...
  • Dealer Counts Actually Rose Last Year
    The number of U.S. auto dealers will steadily decline each year ...
  • Coalition Versus Highway Commercialization
    A new measure, Amendment 217 of the American Energy and Infrastructure Jo ...
  • Nestle Sales Beat Hopes
    Nestle SA, the world's biggest food and drinks maker, managed to bru ...
  • Do Affluents Just Want A Porsche?
    Maybe affluent people want their sports cars to have gasoline engines. Tes ...