- Chevy Temporarily Pulls Volt's Plug
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 28, 2012
For the second time this year, General Motors will halt production ...
- Vita Coco Marketing Moves Into NFL Territory
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 28, 2012
The fresh coconut water brand has signed its first NFL endorsers ...
- Neil Armstrong, Ultimate First Mover
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 28, 2012
Ira Kalb, professor of marketing at USC, and head of Kalb &am ...
- Not Again! 'Consumer Reports' Blasts MyFord
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 28, 2012
Ford may want to consider getting back to infotainment basics: two t ...
- Goliath Wants David Dead: Walmart's Anti-Grocer Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 28, 2012
Wal-Mart Stores wants grocery stores, corner stores, food stores, mom and p ...
- Axe's New Sex Symbols? Muppets!
Marketing Daily, Karl Greenberg - Monday, August 27, 2012
The catch -- and the element that manages to dance around t ...
- Mercedes-Benz Launches Campaign For Mbrace2
Marketing Daily, Karl Greenberg - Monday, August 27, 2012
Mercedes-Benz USA on Monday launched a new campaign to promote its mbrac ...
- Honda Touts Green Initiatives In Videos
Marketing Daily, Karl Greenberg - Monday, August 27, 2012
Honda is wearing green on its sleeves. The company -- which recent ...
- Consumers Ready For Heineken Cube?
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 27, 2012
We have wine in a box. But are you ready for be ...
- Greenpeace Goes All 'Star Wars' On VW
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 27, 2012
Greenpeace is again going after Volkswagen's green claims with a "Star Wars"-them ...
- Zurich Launches 'Your World'
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 27, 2012
Zurich's new campaign for the United Arab Emirates, "Your World. Our Insurance ...
- Mazda No Longer Building Cars In The U.S.
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 27, 2012
Mazda6 won't build cars in the U.S. The last Mazda6 sedan h ...
- Gas Prices To Hit Record For Labor Day
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 27, 2012
Several experts claim gasoline should reach its highest-ever price on Labor Da ...
- Washroom Ads Hit India
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 27, 2012
In India, if you visit a restroom in a multiplex you mig ...
- The Best Burger Logos
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 27, 2012
The proliferation of nuevo burger joints like Five Guys, Bareburger and Br ...
- Nissan 'Kinects' With Consumers For Pathfinder
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
The Pathfinder Kinect platform allows consumers to play around with the vehic ...
- Strategic Vision: Quality Is More Than Numbers
Marketing Daily, Karl Greenberg - Monday, August 27, 2012
All things being equal, when it comes to new-vehicle quality, all thin ...
- La-Z-Boy Back With Brooke
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
La-Z-Boy is back with Brooke Shields as part of its effort ...
- 2013 Ford Fusion Will Pace At Homestead
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
Ford's new Fusion (Titanium version) will be the official pace car f ...
- Mercedes-Benz Touts mBrace2 Telematics Platform
Raw, Karl Greenberg - Monday, August 27, 2012
Mercedes-Benz on Monday launched a new campaign to promote its mbrace2 telemati ...
- Abercrombie Who?
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 24, 2012
Abercrombie & Fitch, which got a lot of attention for young fle ...
- Nissan Hires Ex-'Consumer Reports' Analyst
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 24, 2012
David Champion, long-time auto analyst at Consumer Reports, has jumped the fenc ...
- No Surprise Here: Bye-Bye, Middle Class
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 24, 2012
A new report from the Pew Research Center says the U.S. midd ...
- Fairway May Go Public
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 24, 2012
Fairway Market, a New York-area, high-end supermarket chain, has filed for ...
- Anti-Bag Trend In The Making?
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 24, 2012
The West Hollywood City Council has passed an ordinance banning single-use, carryo ...
- Social Media Sweepstakes: Brief Encounters
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 24, 2012
Hill Holliday's SVP of digital strategy, Mike Proulx, says shortcut tactics won ...
- Gyro, The Agency, Not The Wrap
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 24, 2012
Gyro is making big noise in the B-to-B advertising world. The agen ...
- Vespa Launches 'La Vespa Vita' Lifestyle Site
Marketing Daily, Karl Greenberg - Thursday, August 23, 2012
Among other things, the site has a "Vespa Mosaic," where owners c ...
- Mintel: Brand Loyalty In The Dumps For Body Care
Marketing Daily, Karl Greenberg - Thursday, August 23, 2012
The deal maker for about a quarter of those who use body-ca ...
- All And Sun Partner With Little League
Marketing Daily, Karl Greenberg - Thursday, August 23, 2012
All and Snuggle have signed a multi-year, exclusive partnership as the offici ...