• August 27, 2012

Honda is wearing green on its sleeves. The company -- which recently disclosed estimates of its greenhouse gas emissions from all of its operations, including customer use of Honda motorcycles, automobiles and power products -- has also launched a series of Web videos about how it is developing environmentally progressive technologies. 

The film series, featured on Honda's YouTube channel, will include stories of environmental innovation across Honda in North America, focusing not only on Honda's efforts at developing more fuel-efficient, low-emissions vehicles, but also its associates' efforts to minimize the impact of the company's manufacturing and logistics operations.

The first film in the series, "Paint by Numbers," tells the story of how a Honda senior staff engineer, Shubho Bhattacharya, is developing technology to reduce energy consumption in the automobile body painting process, which he says consumes about 60% of a typical car factory's energy consumption.