• Marketing Week , Monday, August 27, 2012 10:10 AM

Greenpeace is again going after Volkswagen’s green claims with a “Star Wars”-themed attack. The Greenpeace campaign copies Volkswagen’s 2011 TV ads in which a  child plays Darth Vader. After that, Greenpeace featured Darth Vader in a 2011 campaign attacking Volkswagen, but was forced to pull the video from YouTube for breaching Lucas Film’s copyright. The new ad is timed with the launch of Volkswagen’s latest Golf in September. Greenpeace, on its site, says that for years “VW has failed to put its money where its mouth is and commercially produce cars that are both cheap to run and emit far less CO2 than the rest of the market.”

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