- The Who Backs World Series
Marketing Daily, Karl Greenberg - Wednesday, October 24, 2012
During Fox Sports' coverage of the 2012 World Series, in which t ...
- Nissan Hits NYC Streets For ING Marathon
Marketing Daily, Karl Greenberg - Wednesday, October 24, 2012
Nissan is a major sponsor of the ING New York City Maratho ...
- InStadium Uses Jumbo Screens As Ad Network
MediaDailyNews, Karl Greenberg - Wednesday, October 24, 2012
A big roster of major league brands are trying something different wi ...
- McDonald's Promotes World Menu
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 24, 2012
McDonald's is launching a UK TV ad campaign to promote its late ...
- Calvin McDonald's Marathon With Sears
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 24, 2012
Calvin McDonald at one time was indifferent to Sears and would n ...
- UK Bans Dior Ad Featuring Natalie Portman
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 24, 2012
A Christian Dior mascara ad featuring Natalie Portman has been banned ...
- Citgo Launches New Programs In 2012
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 24, 2012
Citgo Petroleum Corp. has launched a lot of programs this year, includin ...
- Forget Social Media Reading List - Keep It Simple
Marketing Daily, Karl Greenberg - Tuesday, October 23, 2012
There are, said Facebook's Helen Min, four dimensions of social marketing: connec ...
- Car And Truck Buyers Using Mobile For Shopping
Marketing Daily, Karl Greenberg - Tuesday, October 23, 2012
The survey-based report also says these same shoppers use third-party sites a ...
- Chevrolet Rumbles As New Silverado Rolls Toward Debut
Marketing Daily, Karl Greenberg - Monday, October 22, 2012
Trucks still, rule, so when Chevy, Ford, or Chrysler launch a full-siz ...
- NADA to Automakers: Stop Unfair Business Practices
Marketing Daily, Karl Greenberg - Tuesday, October 23, 2012
Auto dealers confront automakers on Two-tier pricing and facility upgrade programs ...
- How Apple Uses Rumors As Free Advertising
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 23, 2012
Apple has the rumor machine down cold. The company knows how ...
- Levi's New Jeans Are Just Garbage
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 23, 2012
When its latest line of jeans -- the Wasteless Denim Collection ...
- Why Campaigns Still Rely On TV
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 23, 2012
Contributor Michael Wolff writes that the big question with the election ...
- Tesco Scaling Back On U.S. Investments
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 23, 2012
Tesco plans to tighten up capital investment in the U.S. during t ...
- Killington Goes Brown: Cow Manure Power
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 23, 2012
Killington, Vt., one of the largest ski resorts in New England, wi ...
- Honda Backs Distracted Driving Research
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 23, 2012
Honda and Ohio State University have opened a $1.3-million Driving Simulation Laborato ...
- 30-somethings Highest Number Of E-book Readers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 23, 2012
The most likely book readers in the United States are high-school student ...
- Kia Grabs Brass Ring At Madison Square Garden
Marketing Daily, Karl Greenberg - Monday, October 22, 2012
Kia is extending and expanding its deal with Madison Square Garden, where ...
- Chevrolet Rumbles As New Silverado Rolls Toward Debut
Marketing Daily, Karl Greenberg - Monday, October 22, 2012
Trucks still, rule, so when Chevy, Ford, or Chrysler launch a full-siz ...
- Honda Passes One Million Units Of Hybrid Sales Worldwide
Marketing Daily, Karl Greenberg - Monday, October 22, 2012
Honda Motor Co., Ltd. says worldwide sales of its hybrid vehicles surpass ...
- PSV Eindhoven: 'Take My Manager...Please'
Online Media Daily Europe, Karl Greenberg - Monday, October 22, 2012
A new promotion around a soccer team - Netherlands' PSV Eindhoven ...
- Lincoln Gets Its Own House...
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 22, 2012
Ford Motor Co. has opened a dedicated Lincoln Design Center in Dearbor ...
- ...And Loses Its Housekeeper
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 22, 2012
C.J. O'Donnell, the marketing chief charged with the rebuilding of the Linco ...
- 'American Idol' Ad Time No Longer Top $$
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 22, 2012
Fox's "American Idol" has fallen to No. 2 on Advertising Age's annu ...
- A Good Time To Go With Meat
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 22, 2012
Kroger Co. has stopped selling sprouts to stores and distribution centers becau ...
- LG Does Video Touting Optimus G
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 22, 2012
LG's doing an "explaining-ideas-behind-concepts" video to tout the Optimus G smartphone. O ...
- Walgreens Gets New Chief Strategy Officer
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 22, 2012
Walgreens has announced the appointment of Brad Fluegel as SVP and chi ...
- Chevy Brings Spark (And Sonic And Cruze) To SEMA
Marketing Daily, Karl Greenberg - Friday, October 19, 2012
Jim Campbell, VP of Chevrolet performance vehicles and motorsports, says small ca ...
- The NBA Goes Big With Pre-Season Pitch
Marketing Daily, Karl Greenberg - Friday, October 19, 2012
The National Basketball Association is launching a pre-season campaign to get peop ...