- For Avalon, Toyota Reaches To Younger Boomers
Marketing Daily, Karl Greenberg - Tuesday, January 8, 2013
The campaign, via Saatchi & Saatchi L.A., includes two TV ads, o ...
- Chevrolet Going Global With 'Find New Roads'
Marketing Daily, Karl Greenberg - Tuesday, January 8, 2013
General Motors' largest division, Chevrolet, is launching what the automaker calls i ...
- NASCAR To Launch A 'Fan And Media Engagement' Lab
Marketing Daily, Karl Greenberg - Tuesday, January 8, 2013
NASCAR launching a "Fan and Media Engagement Center" (FMEC) on Monday ...
- All Things CES
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 8, 2013
If anyone's going to offer up a fish-eye look at CES (f ...
- Perry To Head Krispy Kreme Franchise Development
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 8, 2013
Krispy Kreme has hired Patricia Perry to become its next VP ...
- Lexus Shows Active Safety At CES
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 8, 2013
It can spot a potential problem 500 feet away and tell t ...
- NFL And IFA Show Players Franchise Game
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 8, 2013
The NFL and the International Franchise Association (IFA) are hosting an N ...
- Samsung Kicks Off 'The Chelsea Way'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 8, 2013
Chelsea Football Club and shirt sponsor Samsung and have launched a campai ...
- Sprint Gets Title Sponsorship Of NASCAR Kickoff Event
Marketing Daily, Karl Greenberg - Monday, January 7, 2013
Sprint, in its 10th year as title sponsor of the NASCAR Spri ...
- U by Kotex Debunks Myths With New Campaign
Marketing Daily, Karl Greenberg - Monday, January 7, 2013
A new campaign that focuses on digital elements is an effort ...
- Sponsorship Spend Heading Up, As Brands Seek Niches
Marketing Daily, Karl Greenberg - Monday, January 7, 2013
Sponsorships are on the rise this year, according to GroupM sports sponsorsh ...
- Auto Agencies: Fix Or Hit The Bricks
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 7, 2013
Agencies are walking on thin ice in the auto world if prese ...
- Pizza Hut's Super Bowl Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 7, 2013
Pizza Hut today launches a social media contest whose winners will st ...
- Nook? Not
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 7, 2013
Barnes & Noble posted a decline in retail sales in the holid ...
- Chicago Psyched For Blackhawks
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 7, 2013
Many businesses near NHL venues are very happy the collective bargaining stando ...
- New Food Ads From Target
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 7, 2013
Target is rolling out eight humorous TV ads that play on high-e ...
- New CEO At Uno
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 7, 2013
Uno Restaurant Holdings Corp. Friday tapped Ian Baines as the new preside ...
- FDA Proposes New Rules
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 7, 2013
The Food and Drug Administration has proposed sweeping rules to curtail foodbor ...
- Ace Metrix: Brand Coup For 2012 Top Ads
Marketing Daily, Karl Greenberg - Friday, January 4, 2013
Sixteen brands in 15 categories -- with Best Buy, Cadillac, Ford, Oli ...
- Innovation Key To Smoking Cessation Products
Marketing Daily, Karl Greenberg - Friday, January 4, 2013
E-cigarettes, lozenges, and inhalers could steal smoke from cigarettes, per a n ...
- Words To Be Banished From Food Marketing
Marketing Daily, Karl Greenberg - Friday, January 4, 2013
The Leanwashing Index's has its 2013 list of food marketing words th ...
- AARP Kicks Off YouTube Program
Marketing Daily, Karl Greenberg - Friday, January 4, 2013
AARP is kicking off new original programming for its recently redesigned YouTu ...
- Tribute To Tata
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 4, 2013
The man at the helm of the company with a dinosaur-sized footpri ...
- Six Influencer Marketing Trends For '13
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 4, 2013
Reaching influencers and getting them to talk about you via social medi ...
- 7-Eleven Grabs More Stores In Texas
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 4, 2013
7-Eleven Inc. continued its expansion in Texas with the acquisition of 1 ...
- Family Dollar Losing Dollars
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 4, 2013
Despite solid sales trends at Family Dollar during the company's first quart ...
- Maybe You Don't Have To Wait For BB10. Not
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 4, 2013
BlackBerry has a new handset for BlackBerry but it's not the high ...
- Fiat UK Borrows Rap From Toyota
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 4, 2013
Remember the Swagger Wagon? It was Toyota's campaign for the Sienna miniv ...
- Shullman: Affluent People Bullish On Economy
Marketing Daily, Karl Greenberg - Thursday, January 3, 2013
A lot of studies have come out in recent weeks predicting h ...
- Honda Touts Innovation, American Kaizen For Civic
Marketing Daily, Karl Greenberg - Thursday, January 3, 2013
Honda is heralding the arrival of its U.S. market icon, the 20 ...