- Shoppers Still Get Dealership Jitters
Marketing Daily, Karl Greenberg - Monday, February 25, 2013
Over 90% of car shoppers go online to winnow their choices ...
- February Looking Good For Vehicle Sales
Marketing Daily, Karl Greenberg - Monday, February 25, 2013
Auto observers see February coming in strong for sales, as a gener ...
- Barnes & Noble Eyes Licensing Of Content
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
Barnes & Noble executives want to shift from making branded hardware ...
- 'Cinderella' Making Magic
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
Marketing a Broadway show used to mean advertising and a press agen ...
- Beckham Puts On Pants For Sainsbury's
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
Beckham is an ambassador to so many brands, he should probably ha ...
- Mega-Rich Chinese Redefine 'Premium'
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
Four of Europe's top museums, namely the Louvre, Pompidou Center, Van Go ...
- Q&A: How Under Armour, NFL Work Together
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
The NFL Scouting Combine presented by Under Armour gave the company ...
- NFL Hires Marketing Vet Brody For Sponsorship, Sales
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
Following two years at the Wasserman Media Group and 12 years ...
- Coca-Cola Increases Its Stake In Innocent To 100%
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
Coca-Cola has increased its stake in Innocent Drinks to almost 100%, prompti ...
- Vehicle Purchase Doesn't 'End' With Purchase
Marketing Daily, Karl Greenberg - Friday, February 22, 2013
The firms suggest social direct marketing is important during the "declaration ...
- Goodyear, NASCAR Partnership Burns Rubber In Daytona
Marketing Daily, Karl Greenberg - Friday, February 22, 2013
Goodyear's campaign, via Austin's GSD&M Idea City and Boston's Digitas, makes t ...
- Goodyear Rolls Out NASCAR Partnership
MediaDailyNews, Karl Greenberg - Friday, February 22, 2013
Goodyear will launch a marketing campaign kicking off a new five-year partnersh ...
- Auto Sales Mixed For February
Raw, Karl Greenberg - Monday, February 25, 2013
Prognosticators prdicting better sales for some this month, versus last year, wi ...
- Daimler's Zetsche Gets Thumbs Up
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 22, 2013
Daimler AG Supervisory Board, facing a troubled European economy and fierce competiti ...
- Top 20 Growth Chains
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 22, 2013
Convenience stores represent 34.8% of all retail outlets in the United Stat ...
- Google Partners With Asian Pop Stars
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 22, 2013
Google is touting Google+ Hangout in Asia by partnering with Chinese, Kore ...
- Did Marissa Mayer Make A Mistake At Yahoo?
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 22, 2013
Did Yahoo CEO Marissa Mayer make a mistake by promoting SVP ...
- Google Stores Make Sense
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 22, 2013
Apple is the most effective and prized retailer in the world. Wi ...
- Ikea Takes Aim At Red Tape
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 22, 2013
Ikea has big expansion plans, but its departing CEO says red ta ...
- Hyundai Has Big Voice In Big Place With Oscars
Marketing Daily, Karl Greenberg - Thursday, February 21, 2013
The automaker, in its fifth consecutive year as the exclusive automotive spons ...
- Nike Acts Quickly On Pistorius
Marketing Daily, Karl Greenberg - Thursday, February 21, 2013
David Steinberg, founder and CEO of Manhattan-based marketing firm XL Marketing, sa ...
- Goodyear Rolls Into Daytona Beach
Raw, Karl Greenberg - Friday, February 22, 2013
Goodyear is racing into Daytona Beach this weekend for the Datyona 50 ...
- Crispin Porter Launches Liquor
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 21, 2013
Next month, Crispin Porter + Bogusky is unveiling its second spirits labe ...
- Macy's, Penney Fight Over Martha Stewart Products
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 21, 2013
A lawyer for Macy's Inc told a judge on Wednesday that riv ...
- Target Sponsors Lyric-Writing Promo
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 21, 2013
Target has teamed up with pop/R&B group Mindless Behavior for a youth-target ...
- Ford Fusion To De-Homogenize NASCAR
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 21, 2013
Seen one NASCAR racer, seen them all. Especially in recent years, NASC ...
- So Much For Romantic Idea Of Craft Beers
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 21, 2013
Anheuser-Busch InBev and SABMiller own 210 beer brands between them in ...
- Postal Service Launching Apparel Line
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 21, 2013
Well, if you can't make money any more delivering mail, you mig ...
- How Restaurants Are Using Twitter's Vine
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 21, 2013
Restaurant chains have begun incorporating Twitter's Vine video tool in social-media marketi ...
- Mercedes To Build CLA-Coupe Intrigue Through Launch
Marketing Daily, Karl Greenberg - Wednesday, February 20, 2013
President/CEO Steve Cannon says that going forward this year, social media a ...