- NBA Signs Up For Audio Alliance With Harman
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 18, 2014
Calling it the league's first official partnership in the audio category, t ...
- Kroger Tests Pick-up Service In Cincinnati
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 18, 2014
Modeled after Harris Teeter's "click and collect" at 150 stores in t ...
- Audi Gets Ok To Test Self-Driving Cars
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 18, 2014
Audi is the first automaker to get a permit from the sta ...
- Krispy Kreme To Sell Ghostbusters-Themed Doughnuts
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 18, 2014
Krispy Kreme will sell two Ghostbusters-themed doughnuts in honor of the film ...
- Nike Suspends Contract With Peterson
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 18, 2014
Nike says it has suspended its contract with National Football League athle ...
- Penn Mutual Backs The Growing Sport Of Rugby
Marketing Daily, Karl Greenberg - Wednesday, September 17, 2014
Eileen McDonnell, Penn Mutual's CEO, said the deal provides a thematic connecti ...
- Women 50 And Over Are Not Your Parent's Boomers
Marketing Daily, Karl Greenberg - Wednesday, September 17, 2014
First off, women born between 1946 and 1964 disagree that they a ...
- PayPal Strikes Blow Against Apple In New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 17, 2014
PayPal is firing ads at Apple Pay. The former took out ...
- The Big Dog In NFL Advertising Is Growling
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 17, 2014
Things have been just plain bad with the NFL. Now they're re ...
- McDonald's Giving Away Free Coffee In National Effort
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 17, 2014
McDonald's is offering customers a free small coffee for two weeks ...
- Macy's Offers More Omnichannel Options
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 17, 2014
Macy's Inc. is launching several strategies and technologies around stores, online a ...
- Spirit Airlines Goes Canary Yellow With New Livery
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 17, 2014
Spirit Airlines is painting its planes in a bright yellow-all-over motif, brok ...
- IBM's Fredette Talks Masters At Montauk
Marketing Daily, Karl Greenberg - Tuesday, September 16, 2014
John Fredette, manager, global media and sponsorship marketing at IBM, talked abo ...
- Ford Sponsors 'Finding Your Roots' On PBS
Marketing Daily, Karl Greenberg - Tuesday, September 16, 2014
The automaker says there will be 30-second contextual ads looking at t ...
- Surge Sells Out On Amazon
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 16, 2014
Coca-Cola has brought caffeine drink Surge back, exclusively on Amazon. The fir ...
- New Cadillac Chief Holds Firm On Pricing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 16, 2014
Cadillac won't try price cutting, or broad incentive tactics to improve slumpi ...
- Amazon Moving Into New Digs In London
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 16, 2014
Amazon plans to move its UK HQ in downmarket Slough to ea ...
- Johnny Rockets Trying Drive-In Movie Concept
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 16, 2014
Johnny Rockets is rethinking its design under the new Route 66 nam ...
- Affordable Care Act Campaign Coming
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 16, 2014
Affordable Care Act advocates are launching a marketing campaign for the ne ...
- Store Says Shirt Discolored, Worn - Nothing To Do With Bloodshed
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 16, 2014
Urban Outfitters has apologized via its Twitter account after it came und ...
- NFL Opinion, Loyalty Way Down, But Teams Keep Fans
Marketing Daily, Karl Greenberg - Monday, September 15, 2014
YouGov BrandIndex says people's opinion hasn't been this bad since 2012 wh ...
- More Online Means More Offline, At Least With Cars
Marketing: Automotive, Karl Greenberg - Tuesday, September 16, 2014
Dealers need to "accept and embrace this practice as the new stat ...
- What Scotland Independence Means For Scottish Brands
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 15, 2014
Columnist Mark Ritson writes that Scottish brands might benefit from the ne ...
- Restaurant Chains Launch ApplePay
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 15, 2014
Restaurant companies will be among the first merchants to integrate Apple's digit ...
- Buick Advertising Hits The Right Note
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 15, 2014
Buick had an image problem, but thanks to a raft of n ...
- Red Robin Launches Shake Not For Vegetarian Teetotallers
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 15, 2014
Burger chain Red Robin has taken milkshakes to a new, calories-be-damned lev ...
- Cablevision CEO Opens For The Eagles
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 15, 2014
Cablevision CEO James Dolan has enough clout to put his vanity mus ...
- Air Force Aims High With New National Effort
Marketing Daily, Karl Greenberg - Friday, September 12, 2014
Video assets include three spots as well as new video content, "Barri ...
- If AAMCO Can Fix Transmissions, It Can Fix Anything
Marketing Daily, Karl Greenberg - Friday, September 12, 2014
The effort, touting AAMCO's Total Car Care Service, takes an approach th ...
- Kroger Beats Street
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 12, 2014
Kroger reported a $347 million profit for the second quarter on Thursd ...