- Can New NFL CMO Hudson Placate Rift With Marketers?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 24, 2014
The NFL, looking to fill its vacant CMO office, has not stray ...
- FTC Sends Warning Letters To Major Advertisers
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 24, 2014
The Federal Trade Commission says it has sent warning letters to ...
- Audi, Chevrolet, Lincoln Will Boost Budgets In 2015
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 24, 2014
Audi, Chevrolet, and Lincoln are boosting their marketing budgets next year ...
- Brands Do In-Game Incentivized Ads, But Don't Like It
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 24, 2014
Incentivized ads in digital games, where viewers get points for watching a ...
- MGM Lawyers Up Versus...A Free 'Rocky' Run?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 24, 2014
Last year was the first annual Rocky 50k Fat Ass Run, traci ...
- Cadillac Rolling HQ To New York
Marketing Daily, Karl Greenberg - Tuesday, September 23, 2014
"With the relentless upward repositioning of successive new-generation Cadillac products, the ne ...
- Visit Florida Launching 2015 Initiatives
Marketing Daily, Karl Greenberg - Tuesday, September 23, 2014
Unveiled at the 47th Annual Florida Governor's Conference on Tourism this we ...
- Garden Fresh Names Industry Outsider To CMO Post
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 23, 2014
Garden Fresh Restaurant Corp., parent to the Souplantation/Sweet Tomatoes salad buffet chai ...
- The Marketing Juggernaut That Was Prozac
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 23, 2014
New York Times' Retro Report looks at the apotheosis of Prozac, includi ...
- Walgreens Offering Pet Care In Boston
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 23, 2014
A Florida veterinary company, ShotVet, is partnering with Walgreens to offer lower-cos ...
- Kroger Powers Growth With Private Label
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 23, 2014
Kroger predicts its Simple Truth natural brand will become a $1 billion-a-ye ...
- Cal Ripken Jr. Talks MLB, Playoffs, Marketing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 23, 2014
Cal Ripken, Jr., baseball great, is CEO for Ripken Baseball, owner ...
- Pan Am Experience Takes You Pseudo Flying, 1970's Style
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 23, 2014
The Pan Am Experience takes guests back to the 1970's. It star ...
- Ad Council Gets A New Leader In Lisa Sherman
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 23, 2014
Lisa Sherman will become the president and chief executive of the counc ...
- Miguel Cabrera Strikes Out For Chrysler
Marketing Daily, Karl Greenberg - Monday, September 22, 2014
Chrysler is featuring Major League Baseball MVP Miguel Cabrera in a n ...
- Cars Plus TV Shows Equal Social Buzz, But For Whom?
Marketing: Automotive, Karl Greenberg - Tuesday, September 23, 2014
Just as we are approaching a moment where the term "digital medi ...
- Travel Brands' Web Sites Underwhelm
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 22, 2014
Annual research commissioned by trade body Abta shows that travel companies ha ...
- McDonald's Hires Customer Experience Officer
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 22, 2014
McDonald's has hired Fred Ehle as its first VP of customer experienc ...
- De Nysschen Wants To Apply Audi Strategy To Cadillac
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 22, 2014
Cadillac wants to be distinct from General Motors, though it doesn't ha ...
- Pizza Hut To Open Delivery Units In South Africa
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 22, 2014
Pizza Hut is returning to South Africa after a six-year absence wi ...
- IPhone Sells 10 Million Phones In Three Days
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 22, 2014
Apple sold ten million iPhone 6 and 6 Plus devices over t ...
- Unilever Launches Retail Program Around NCAA Football
Marketing Daily, Karl Greenberg - Friday, September 19, 2014
Unilever, which holds the position as official pre-game products sponsor of NC ...
- Subaru Remembers Summer Of Love For Outback
Marketing Daily, Karl Greenberg - Friday, September 19, 2014
The company's new campaign for the 2015 Outback keeps the wry hum ...
- Bryan Cranston Breaking Balls For MLB, TBS Playoffs
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 19, 2014
Actor Bryan Cranston, a huge baseball fan, is featured in a multi-platfo ...
- Timberland Banking On Big Online Growth
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 19, 2014
Timberland detailed its plan to grow revenues by $1.4 billion during t ...
- Kroger Testing Grocery Pick-Up
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 19, 2014
Kroger officials said Wednesday they are testing a grocery pick-up service ...
- German Automakers Helped By China's Lack Of Brand Loyalty
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 19, 2014
A new study by the Boston Consulting Group finds that 40% ...
- Dunkin' And Krispy Kreme Go Green With Palm Oil Sourcing
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 19, 2014
No more "deforestation donuts" from Krispy Kreme and Dunkin' Donuts. Both ha ...
- Nissan Signs Up As Exclusive Sponsor Of 'The Voice'
Marketing Daily, Karl Greenberg - Thursday, September 18, 2014
It will sponsor "The Voice Official App," designed to deliver content a ...
- Football Advertisers Kvetch, But Won't Punt
Marketing Daily, Karl Greenberg - Friday, September 19, 2014
National consumer brands should pull advertising. Really? Where else will brands ...