- Olive Garden Moves Away From Steep Discounting
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 24, 2015
Olive Garden is moving away from deep discounting and instead relying ...
- General Motors Hoping Features, Not Deals, Move More Metal
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 24, 2015
General Motors is counting on design and features, not cash on t ...
- Global Burger Craziness Continues Apace
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 24, 2015
Burger King, which last year introduced in Japan the Kuro Shogun burge ...
- What If Carlsberg Did Haircuts
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 24, 2015
How Carlsberg would run the perfect supermarket, choose flatmates and find t ...
- Profits Up, Kroger Expands Digital Capabilities
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 24, 2015
Kroger Co., continuing its positive momentum during its first fiscal quarter, repor ...
- The NFL's U.K. Operation Brings In Van Wagner To Handle LED Ads
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2015
"There are a limited number of positions available across the three game ...
- Poll Finds Exodus From National To Store Brands Is Slowing
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2015
The study finds that while nearly three-quarters of consumer packaged goods bran ...
- Walmart To Remove Confederate Flag Merchandise From Shelves
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 23, 2015
In the wake of last week's mass murder in Charleston, S.C., alleged ...
- Subway Celebrates 50th By Changing HQ Street Name To 'Sub Way'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 23, 2015
Subway will celebrate its 50th anniversary by renaming the Milford, Conn., stre ...
- Growth Of Global Car Market Slowing Down
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 23, 2015
Led by the U.S. and China, global auto sales have been feveri ...
- Home Depot Focused On Omnichannel
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 23, 2015
At a recent Goldman Sachs Annual dotCommerce Day presentation, Kevin Hofmann, Ho ...
- Brands Can Be Your Friend On Snapchat, But Should Avoid The Creepy Buddy Syndrome
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 23, 2015
Snapchat CEO Evan Spiegel says brands can act "friendly" on social medi ...
- Jeep, Coca-Cola, Disney And Ralph Lauren Top Most Patriotic Brands
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2015
Not a lot of products are made in the U.S.A. any mor ...
- With FCA, Anything Can Happen; How About A Partnership?
Marketing: Automotive, Karl Greenberg - Tuesday, June 23, 2015
The Chrysler name means improbable, impossible, and sometimes outrageous. The fact th ...
- Elon Musk Says Tesla X Is Meant To Appeal To Women
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 22, 2015
Tesla designers brought women to participate in a focus group at i ...
- Burger, Sandwich Chains Lose Market Share, Per Report
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 22, 2015
Burger chains have been losing dominance over the course of the pa ...
- Senator Requests Federal Investigation Into Airline Anti-competitiveness
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 22, 2015
Major airline mergers like American Airlines and US Airways; Southwest Airlines a ...
- Sergio Marchionne Lays Down Premium Car Gauntlet With Alfa
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 22, 2015
Sergio Marchionne is spending $6 billion and facing huge challenges in ...
- Google Will Start Paying Authors Based On Page Reads
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 22, 2015
Forget author compensation by number of books sold. The new, digitally-driven mod ...
- Woodchuck Cider Bites The Barrel With First National Campaign
Marketing Daily, Karl Greenberg - Friday, June 19, 2015
The company says the effort, which also has digital banners, terrestrial rad ...
- Don't Waste Display Dollars On Passersby
Marketing Daily, Karl Greenberg - Friday, June 19, 2015
It's easy to waste money on display ads when you have ...
- Samsung Hires New Top U.S. Execs
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 19, 2015
Samsung North America has named Marc Mathieu, former SVP of global marketi ...
- Toyota's First Female Upper-Level Exec, An American, Arrested
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 19, 2015
Toyota's top communications executive, Julie Hamp, was arrested yesterday in Japan f ...
- Amazon, Penguin Random House Avoid Dispute, Ink Deal
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 19, 2015
Less than a month after news broke that Amazon and publishing behemo ...
- Consumers Expect More Tech From All Restaurants
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 19, 2015
Technomic Inc. which surveys consumers regularly as part of its ongoing Consum ...
- Bollywood Actors Endorse Underwear You've Never Heard Of
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 19, 2015
Mark Wahlberg could wear Calvins. And maybe Beckham actually wears H&M. B ...
- Hyundai Lets Everyday Superheroes Talk About The Tucson Fuel Cell CUV
Marketing Daily, Karl Greenberg - Thursday, June 18, 2015
"To be the first auto with the first true retail fuel ce ...
- The Farther Up The Ladder, The Farther Behind The Eight Ball For Marketers
Marketing Daily, Karl Greenberg - Friday, June 19, 2015
"When you ask marketers to define digital strategy, they will give y ...
- All-American Big Box Chain Writes Book On How to Avoid All-American Taxes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 18, 2015
Got audited for not declaring your kids' lemonade stand? Turns out Wal-Ma ...
- Even Some Rich Lurch From Paycheck To Paycheck
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 18, 2015
Richie Rich is worried. One in five respondents with investable assets ...