- 1 In 5 Americans Say They've Used A QR Code
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2013
A Pitney Bowes survey shows 19% of Americans have used a ...
- Coke Previews 2013 Super Bowl Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 22, 2013
The creative premise of the campaign, from Weiden + Kennedy, is th ...
- Capri Sun Launches Major Social Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 22, 2013
Kraft Foods' Capri Sun is today launching its biggest social media activati ...
- Sugar As 'Toxin' And Other 2013 Food Culture Trends
Marketing Daily, Karlene Lukovitz - Friday, January 18, 2013
Progressive, health and wellness-minded consumers are increasingly concerned about research linking excessi ...
- Coca-Cola's Anti-Obesity Ad Pulls High Ace Score
Marketing Daily, Karlene Lukovitz - Thursday, January 17, 2013
The two-minute ad began airing Monday evening on U.S. cable news network ...
- Organic Food Chain Bars Products Using Cartoon Characters
Marketing Daily, Karlene Lukovitz - Thursday, January 17, 2013
MOM's Organic Market, a 10-store chain in the Washington, D.C./Baltimore area, sa ...
- POM To Appeal FTC Deceptive Ads Ruling
Marketing Daily, Karlene Lukovitz - Wednesday, January 16, 2013
The FTC has upheld an administrative law judge's decision that the markete ...
- Boomers Up Restaurant Visits; Millennials Cut Back
Marketing Daily, Karlene Lukovitz - Wednesday, January 16, 2013
Baby Boomers and their seniors are making more visits to every segme ...
- Red Lobster Launches First Spanish-Language Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 15, 2013
Taglined "Disfruta un Mar de Sabores" ("Enjoy a Sea of Flavors"), t ...
- Jamba Launches Kids Meal With NYC Parade
Marketing Daily, Karlene Lukovitz - Tuesday, January 15, 2013
West Coast-based Smoothie chain Jamba Juice recently promoted the launch of i ...
- Wonderful Pistachios, Harlem Globetrotters Partner
Marketing Daily, Karlene Lukovitz - Monday, January 14, 2013
Following last week's news that it will air a Super Bowl ...
- Court Upholds Dempsey's Bid For Tully's Coffee
Marketing Daily, Karlene Lukovitz - Monday, January 14, 2013
A U.S. bankruptcy court in Seattle has upheld a bid by ...
- New Green Mountain Theme: Better Coffee, Better Day
Marketing Daily, Karlene Lukovitz - Friday, January 11, 2013
The campaign is dubbed "Perspectives," in part because the creative is shot/sho ...
- Survey: Solid Uptake For Starbucks' Reusable Cup
Marketing Daily, Karlene Lukovitz - Thursday, January 10, 2013
More than a quarter of American adults report that they have alrea ...
- Super Bowl Ad Time Officially Sold Out
Marketing Daily, Karlene Lukovitz - Thursday, January 10, 2013
CBS reported that all available commercial time for Super Bowl XLVII h ...
- Lipton Campaign Focuses On Classic Black Tea In Bags
Marketing Daily, Karlene Lukovitz - Thursday, January 10, 2013
A new Lipton campaign, dubbed "Drink positive," aims to drive awareness a ...
- Starbucks Fights Patrick Dempsey For Tully's
Marketing Daily, Karlene Lukovitz - Friday, January 11, 2013
Starbucks is hoping to derail a winning $9.15 million bid by act ...
- 'Psy' Does Super Bowl Ad For Wonderful Pistachios
Marketing Daily, Karlene Lukovitz - Wednesday, January 9, 2013
Wonderful Pistachios originally planned to run two different, 15-second ads, but chang ...
- Warc Lowers '13 Ad Spending Growth Projections
Marketing Daily, Karlene Lukovitz - Wednesday, January 9, 2013
Warc has reduced its projections for 2013 global advertising spending since i ...
- Doritos Reveals 'Crash The Super Bowl' Finalists
Marketing Daily, Karlene Lukovitz - Wednesday, January 9, 2013
Two of the user-generated videos will air as ads during the Sup ...
- Coke Zero Ad Salutes Crimson Tide Coach
Marketing Daily, Karlene Lukovitz - Tuesday, January 8, 2013
In the ad, Coke Zero and Coach Nick Saban and his wif ...
- Biscotti Maker Nonni's Acquires La Dolce Vita Brand Parent
Marketing Daily, Karlene Lukovitz - Tuesday, January 8, 2013
Chicago-based Nonni's Foods LLC has acquired Glendale, Ariz.-based Villa Veneto Corp., pare ...
- Actor Patrick Dempsey Wins Bid to Buy Tully's Coffee Stores
Marketing Daily, Karlene Lukovitz - Monday, January 7, 2013
"Grey's Anatomy" star Patrick Dempsey beat out Starbucks and others with ...
- Starbucks In Big Blonde Roast Sampling Campaign
Marketing Daily, Karlene Lukovitz - Monday, January 7, 2013
Starbucks has launched a new cross-channel sampling and sharing campaign to accelera ...
- Survey Probes Americans' Snacking Habits
Marketing Daily, Karlene Lukovitz - Friday, January 4, 2013
The once-dominant cultural concept of snacking as a special occasion between mea ...
- 'Old' And 'New' Selves Converse In Medifast Ads
Marketing Daily, Karlene Lukovitz - Thursday, January 3, 2013
To create the effect, Solve worked with director John Haagen of N ...
- Hormel Buys Unilever's Skippy Brand
Marketing Daily, Karlene Lukovitz - Thursday, January 3, 2013
Hormel Foods Corp. has agreed to acquire the Skippy peanut butter bra ...
- Nielsen Offers Alcohol Marketing Insights
Marketing Daily, Karlene Lukovitz - Wednesday, January 2, 2013
Effective marketing by alcoholic beverage makers and retailers demands a nuanced understandi ...
- Social, Branding Issues Big In 2012
Marketing Daily, Karlene Lukovitz - Saturday, December 29, 2012
What topics in the food/beverage and restaurant sectors most intrigued Marketing Dai ...
- Kraft Launching 40+ New Products
Marketing Daily, Karlene Lukovitz - Thursday, December 27, 2012
Kraft Foods Group is kicking off 2013 by announcing more than ...