- Pure Leaf Ties Launch Promo To Royal Baby Birth
Marketing Daily, Karlene Lukovitz - Monday, April 15, 2019
Parents whose babies are born on same day as Duke and Duche ...
- Pancheros Revs Up With New VP Marketing, Ambitious Campaign
Marketing Daily, Karlene Lukovitz - Monday, April 15, 2019
The Mexican fast-casual chain preps for growth spurt with a Chipotle advertisi ...
- Modelo Taps Melissa Stockwell To Launch Veterans' Initiative
Marketing Daily, Karlene Lukovitz - Friday, April 12, 2019
The new campaign marks launch of cause-related partnership with veterans' group, ...
- KFC Satirizes CGI Spokesthings With 'Virtual Influencer Colonel'
Marketing Daily, Karlene Lukovitz - Friday, April 12, 2019
The virtual influencer Colonel is sharing his fabulous fake life on Instagra ...
- Brands Shift Targeting Toward Males For 'Game Of Thrones' Social Ads
Marketing Daily, Karlene Lukovitz - Wednesday, April 10, 2019
Brands making the shift included Oreo, Adidas, Mtn Dew and AT&T, accordi ...
- PepsiCo, Mars Among CPGs Driving An Insights Revolution
CPG Insider, Karlene Lukovitz - Tuesday, April 9, 2019
Harnessing consumer insights is today's largest competitive advantage, but it takes pivo ...
- Footballers Messi, Jesus 'Make Them Sweat' For Gatorade
Marketing Daily, Karlene Lukovitz - Monday, April 8, 2019
Campaign adds a dollop of humor to the standard soccer-themed ad approa ...
- Trolli Campaign Celebrates Weirdness, Marks Largest Media Buy To Date
Marketing Daily, Karlene Lukovitz - Monday, April 8, 2019
Ferrara Candy parent Ferrero Group continues its surge of investment in marketin ...
- Bud Light Revives Knight In New 'Game Of Thrones' Tie-In Spot
Marketing Daily, Karlene Lukovitz - Friday, April 5, 2019
Follow-up spot to #SuperBowlLIII "GoT" tie-in ad has healer resurrecting the B ...
- Oreo Recreates 'Game Of Thrones' Opening Using Cookies
Marketing Daily, Karlene Lukovitz - Wednesday, April 3, 2019
Oreo is the latest big brand to announce "Game of Thrones" fin ...
- CPG M&A Drivers Shift From Scale To Consumer-Experience Capabilities
CPG Insider, Karlene Lukovitz - Tuesday, April 2, 2019
Recent deals reflect drives to shift investment, focus to accessing new customer ...
- Panera Rises To #Bagelgate; May Even Make Some Dough
Marketing Daily, Karlene Lukovitz - Monday, April 1, 2019
The brand responded to a viral "controversy" within hours with OOH a ...
- Three Olives 'Rebrands' NYC's Roosevelt Island For Rose' Season, April Fools' Day
Marketing Daily, Karlene Lukovitz - Monday, April 1, 2019
Video claims it's now Rosevelt Island, with trams, buses etc. recolored ...
- KFC's Colonel To DJ At Electronic Music Festival
Marketing Daily, Karlene Lukovitz - Thursday, March 28, 2019
The ubiquitous Sanders character will take the main stage for 5 minute ...
- Mtn Dew's 'No Name' Can Beckons 'Game Of Thrones' Fanatics
Marketing Daily, Karlene Lukovitz - Friday, March 29, 2019
Sweeps offers limited-edition cans that transform from blank to showing Arya's ki ...
- Uncle Ben's Channels Gershwin In New TV Creative
Marketing Daily, Karlene Lukovitz - Wednesday, March 27, 2019
A couple agree on rice--and learn to compromise about the rest--to t ...
- Gallo Uses Chatbot To Engage One-to-One, Yield Data For Rose' Push
CPG Insider, Karlene Lukovitz - Tuesday, March 26, 2019
AI-driven questionnaire, wine recommendations, and follow-ups helped brand raise consumer and at-reta ...
- Core Power Unveils New Ad For NCAA Tourney
Marketing Daily, Karlene Lukovitz - Monday, March 25, 2019
15-second ad shows player after game, in line with protein sports drink ...
- Light Beer Brand Feud Turns 'Spy vs. Spy'
Marketing Daily, Karlene Lukovitz - Wednesday, March 20, 2019
Miller Lite ads spoofing Bud Light corn syrup ads are immediately counter ...
- Mondelez Goes Where The Action Is (Snacks, Yes, But Most Of All, The Consumer)
CPG Insider, Karlene Lukovitz - Tuesday, March 19, 2019
With a new CEO's vision, Mondelez is finding growth in huge lega ...
- MillerCoors, Saint Archer Get Mellow In Ads For New Craft Light
Marketing Daily, Karlene Lukovitz - Monday, March 18, 2019
New Saint Archer Gold is getting a full-out marketing push in fo ...
- BK Intros $5 Per Month Coffee Subscription; Chipotle Uses Venmo Promo to Launch Rewards
Marketing Daily, Karlene Lukovitz - Friday, March 15, 2019
Cheap, traffic-driving, auto-renewal coffee sub seems a no-lose way for BK ...
- Coors Light Light-Up Tap Strikes Back At Bud Light
Marketing Daily, Karlene Lukovitz - Thursday, March 14, 2019
In-bar stunt tap triggers free Coors Light beer round when Bud Lig ...
- Mars Bows Visual Refresh, Purpose Statement To Support Growth Push
Marketing Daily, Karlene Lukovitz - Wednesday, March 13, 2019
Traditionally secretive, family-owned giant needs to attract new talent for diversified expansi ...
- FMCG Global Megabrands Battling For Relevance, Share
CPG Insider, Karlene Lukovitz - Tuesday, March 12, 2019
Euromonitor's top 100 packaged foods, personal care and other brands are mast ...
- Mars Expands Snickers' WWE Deal; Adds Skittles
Marketing Daily, Karlene Lukovitz - Monday, March 11, 2019
This year's deal includes co-branded Snickers Hunger Bars, as well as Wrestlemani ...
- Bud Updates Old Ads For International Women's Day
Marketing Daily, Karlene Lukovitz - Friday, March 8, 2019
Bud says it will continue to get #SeeHer input on its ad ...
- Halo Top Gets Existential In First National TV Campaign
Marketing Daily, Karlene Lukovitz - Thursday, March 7, 2019
A cynical ice cream truck driver bums out kids by explaining w ...
- Kraft Heinz Partners With Fresh-Oriented Online Grocer Farmstead
Marketing Daily, Karlene Lukovitz - Wednesday, March 6, 2019
The beleaguered CPG giant is expanding DTC via the hip, growing ecommer ...
- KFC Looks To Crowdfund Wacky Branded Ideas (Seriously)
Marketing Daily, Karlene Lukovitz - Tuesday, March 5, 2019
Seeking funding, input on ideas like a Kentucky Fried hot tub ...