- Kraft Heinz: Latest Poster Child For CPGs' Conundrums
CPG Insider, Karlene Lukovitz - Monday, March 4, 2019
Slashing costs without sufficient growth investment won't work for food or oth ...
- Tic Tac Gum Stresses Fun, Sharing To Woo Young Adults
Marketing Daily, Karlene Lukovitz - Monday, March 4, 2019
Montages featuring happy couples in playful, fanciful scenarios build on themes ...
- Lay's Ties New Flavors To Rexha Music, Sponsorship of 'The Voice' Comeback Stage
Marketing Daily, Karlene Lukovitz - Thursday, February 28, 2019
On-pack codes unlock downloads of Rexha remixes, contest entries; promo builds ...
- Bon & Viv Founder Makes Cameo In New Spot
Marketing Daily, Karlene Lukovitz - Thursday, February 28, 2019
Follow-up to SBLIII ad has mermaid characters interacting with fisherman, including o ...
- Coke, Coke Zero Sugar Debut Orange Vanilla With Action-Packed Ad
Marketing Daily, Karlene Lukovitz - Tuesday, February 26, 2019
The beverage giant continues to pursue the growth opportunities in flavors, particular ...
- Natty Light Taps Pat McAfee For Fruit-Flavored Naturdays Launch
Marketing Daily, Karlene Lukovitz - Monday, February 25, 2019
Strawberry lemonade-flavored lager, being released in time for spring break, is position ...
- Reese's Plays Prank On Premature New-Product Doubters
Marketing Daily, Karlene Lukovitz - Friday, February 22, 2019
The brand is teasing fans who expressed pessimism about its upcoming Thi ...
- Michelob Ultra Goes Wild With Oscars Sunday Spot
Marketing Daily, Karlene Lukovitz - Thursday, February 21, 2019
Young urbanites go (literally) wild in creative inspired by the Animal Fl ...
- Burger King Trolls KFC Colonel To Promote New Sandwich
Marketing Daily, Karlene Lukovitz - Thursday, February 21, 2019
BK's online/television ad features the 'King of Flame Grilling,' aka 'K.F.G.' ...
- Bud Reserve Copper Lager Ad With Charlize Theron To Air During Oscars
Marketing Daily, Karlene Lukovitz - Wednesday, February 20, 2019
Bud switched this ad from the Super Bowl to the Academy Award ...
- InnovAsian Goes For Recall -- And Share -- With Funny TV Ads
Marketing Daily, Karlene Lukovitz - Monday, February 18, 2019
Ads suggest eating the frozen Asian meals to recover from stressful event ...
- Bojangles', Red Lobster Mark NBA All-Star Weekend With Fun Promos
Marketing Daily, Karlene Lukovitz - Saturday, February 16, 2019
Bojangles' has installed a flour-spewing billboard in Charlotte, Red Lobster is streami ...
- Wonderful Halos, Viral Video Family Take On 'Snack Duty' Dilemma
Marketing Daily, Karlene Lukovitz - Thursday, February 14, 2019
The fruit brand is following its hit ads with one starring T ...
- Pepsi's 2019 UEFA Campaign Features Messi, Salah
Marketing Daily, Karlene Lukovitz - Wednesday, February 13, 2019
The Anthem ad has the UEFA Champions League stars showing off the ...
- Dr. Ruth Helps Planters' Mr. Peanut Dispense V-Day Advice
Marketing Daily, Karlene Lukovitz - Tuesday, February 12, 2019
The jolly sex expert offers naughty answers while Mr. Peanut cracks ...
- Ferrero Intros 'Better' Butterfinger, Big New Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, February 12, 2019
The 96-year-old brand's revamped recipe is being supported with a doubled advertisi ...
- Pernod Ricard Running First Global Corporate Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 8, 2019
Campaign includes a 10+-minute documentary style film, a Vice content/ promotion partnershi ...
- Revive Kombucha Prints Rolling Stone Insert On Blotter Paper (Minus The LSD)
Marketing Daily, Karlene Lukovitz - Thursday, February 7, 2019
The insert, targeted to the San Francisco market, is accompanied by wildposti ...
- Oreo Launches Global Creative Platform: 'Stay Playful'
Marketing Daily, Karlene Lukovitz - Thursday, February 7, 2019
The platform, which replaces 'Wonderfilled,' will debut during Grammys with TV ...
- Carl's Jr. Goes New Age To Push Plant-Based Burgers
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2019
The offering is a serious effort to broaden the QSR's customer bas ...
- This Year, Spirits Brands Are In The Super Bowl Race
Marketing Daily, Karlene Lukovitz - Friday, February 1, 2019
Hennessy, Jack Daniel's and upstart Tennessee whiskey Uncle Reacher are reaching B ...
- Super Bowl: Burger King Channels Warhol With Nearly Silent 45-Second Art-Film Clip
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2019
QSR featured real clip of pop-art icon eating a Whopper. In ...
- Super Bowl: Bud Light Partners With 'Game Of Thrones,' Extends Ingredients Message
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2019
The brand used its two 1-minute ads to troll competitors for usi ...
- High-Octane TV Ads Introduce Mtn Dew's Amp Game Fuel Drinks
Marketing Daily, Karlene Lukovitz - Thursday, January 31, 2019
The lavishly produced ads mimic popular games, for a beverage claiming ...
- Bubly Unveils SB Ad Playing On Michael Buble's Name Confusion
Marketing Daily, Karlene Lukovitz - Thursday, January 31, 2019
The singer demonstrates some comedic flair in the new brand's first B ...
- Dairy Industry Milks SB Fever With Paid Facebook Content Play
Marketing Daily, Karlene Lukovitz - Thursday, January 31, 2019
Videos portray "officials" making dairy infractions calls in a "dairy replay boo ...
- Devour Releases 'Porn'-Less SB Ad Version; Raises Issues With Real Porn-Site Ad Buy
Marketing Daily, Karlene Lukovitz - Thursday, January 31, 2019
The now-released 30-second TV ad is barely less risque than the 'uncensore ...
- M&M's Using Its SBLIII Ad To Intro Chocolate Bars Line
Marketing Daily, Karlene Lukovitz - Wednesday, January 30, 2019
The brand describes the bars as one of the most important innovatio ...
- Avocados From Mexico's SB Ad Features Human Canine Show
Marketing Daily, Karlene Lukovitz - Wednesday, January 30, 2019
Humans obey orders to win a trophy full of guac -- provi ...
- Chance, Backstreet Boys Debut Remix In Doritos SBLIII Ad
Marketing Daily, Karlene Lukovitz - Tuesday, January 29, 2019
An ad featuring Chance's new remix of Backstreet Boys "I Want ...