- StarKist Boosting Marketing, Expanding Globally
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
StarKist tuna's strategic growth plan includes spending more on U.S. TV advertisi ...
- Brands Go Big With Cinco De Mayo Promotions
Marketing Daily, Karlene Lukovitz - Friday, March 30, 2012
Tyson Foods, Tabasco brand and Jose Cuervo's nonalcoholic margarita mix have team ...
- Dunkin' Launches Multi-Platform Hispanic Campaign
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
Dunkin' Donuts' new, all-Spanish-language Hispanic campaign marks the first use of i ...
- Quaker Oats Man Gets A Makeover
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
The Quaker Oats Quaker man is looking a bit younger and trimm ...
- Coffee: What's The QSR/At-Home Crossover?
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
Fully 61% of people who frequently drink coffee at home (four ...
- Bojangles Unleashes 'Chicken Cops'
Marketing Daily, Karlene Lukovitz - Wednesday, March 28, 2012
The campaign's heroes -- human detectives named Roadcross and Otherside ("Enforcers ...
- Top Campbell Marketer Shifts to Head Pepperidge Farm
Marketing Daily, Karlene Lukovitz - Wednesday, March 28, 2012
Campbell Soup Company's top global marketing executive, Irene Chang Britt, is leavi ...
- Wendy's Names P&G Veteran As Its New CMO
Marketing Daily, Karlene Lukovitz - Wednesday, March 28, 2012
Wendy's has hired Craig S. Bahner, a 20-year veteran of Procter &am ...
- Top Social Engagement Brands Make 'Me Statements'
Marketing Daily, Karlene Lukovitz - Wednesday, March 28, 2012
A new study from analytics-driven advertising research firm PhaseOne Communications, presented ...
- Chipotle Recycles Billboards For Earth Day
Marketing Daily, Karlene Lukovitz - Monday, March 26, 2012
Fans who buy a bag -- selling exclusively on Chipotle.com ($18) ...
- Propel Zero Launches Activity-Based Rewards
Marketing Daily, Karlene Lukovitz - Monday, March 26, 2012
PepsiCo's Propel Zero is driving awareness and trial by offering rewards ...
- Double Cross Vodka Assists April Fool's Tricksters
Marketing Daily, Karlene Lukovitz - Thursday, March 22, 2012
The ultra-premium vodka brand will kick off its first official consumer campai ...
- Starbucks Entering Energy-Drink Market
Marketing Daily, Karlene Lukovitz - Thursday, March 22, 2012
Among other news, Starbucks announced at its March 21 annual shareholder meeti ...
- McDonald's COO Thompson To Succeed CEO Skinner
Marketing Daily, Karlene Lukovitz - Thursday, March 22, 2012
McDonald's Corp. CEO Jim Skinner, 67, will retire on June 30, a ...
- NPD: Beverages Dominate Morning Habits
Marketing Daily, Karlene Lukovitz - Wednesday, March 21, 2012
Fully 43% of morning eating/drinking occasions among Americans age two and ...
- Kraft Snacks Biz Now Mondelez International
Marketing Daily, Karlene Lukovitz - Wednesday, March 21, 2012
When Kraft Foods splits into two businesses later this year, the snac ...
- Hain Celestial Preparing Rollouts Of 40 Products
Marketing Daily, Karlene Lukovitz - Wednesday, March 21, 2012
The Hain Celestial Group, Inc. has announced that it is introducing mo ...
- Restaurant Industry Shows More Signs Of Recovery
Marketing Daily, Karlene Lukovitz - Tuesday, March 20, 2012
The U.S. Census Bureau's retail sales estimates for February show restaurant sal ...
- Dos Equis Works At Staying 'Most Interesting'
Marketing Daily, Karlene Lukovitz - Monday, March 19, 2012
Building on its "Legendary Lines" Facebook app, where myriad Dos Equis fa ...
- Starbucks Opens First Evolution Fresh Store
Marketing Daily, Karlene Lukovitz - Monday, March 19, 2012
Today marks the opening of Starbucks's first non-coffee format, a store focus ...
- CPGs: Key Strategic Factors For 2012
Marketing Daily, Karlene Lukovitz - Saturday, March 17, 2012
Currently, U.S. consumers are nearly evenly split between those who are feeli ...
- Tropical Smoothie Cafe Names VP, Marketing
Marketing Daily, Karlene Lukovitz - Monday, March 19, 2012
Tropical Smoothie Cafe has hired Cyndi Richardson as VP, marketing. ...
- Undaunted, McDonald's Tries Another Meme
Marketing Daily, Karlene Lukovitz - Monday, March 19, 2012
Despite the recent backfire of McDonald's' recent hashtag-based campaign -- when ma ...
- Which Brands Are Best-Loved By Families?
Marketing Daily, Karlene Lukovitz - Thursday, March 15, 2012
No wonder Oreo is still going strong after 100 years: It's t ...
- Energy BBDO To Handle Quaker Portfolio's Creative
Marketing Daily, Karlene Lukovitz - Thursday, March 15, 2012
PepsiCo's Quaker Foods & Snacks North America will consolidate its marketing creati ...
- Samuel Adams Pulls Best Beer Buzz Across the U.S.
Marketing Daily, Karlene Lukovitz - Thursday, March 15, 2012
Samuel Adams is currently the best-perceived beer among U.S. adults (21+) ...
- PepsiCo's Global Potato Chip Sales Top $10 Billion
Marketing Daily, Karlene Lukovitz - Wednesday, March 14, 2012
PepsiCo reports that sales for its global "Banner Sun" potato chip portfoli ...
- McDonald's #4 Among Top 10 Hispanic Advertisers
Marketing Daily, Karlene Lukovitz - Wednesday, March 14, 2012
McDonald's was the fourth-largest U.S. Hispanic media advertiser in 2011, although i ...
- Ads Starring CEOs: What Makes Winners, Losers?
Marketing Daily, Karlene Lukovitz - Tuesday, March 13, 2012
Among the 13,000+ TV ads assessed by Ace through consumer surveys a ...
- BelVita Makes the SXSW Music Scene
Marketing Daily, Karlene Lukovitz - Tuesday, March 13, 2012
As part of its U.S.-launch marketing blitz, Kraft's belVita breakfast biscuits bra ...