- Dunkin, Einstein Bros. Run National Coffee Day Promos
Marketing Daily, Karlene Lukovitz - Friday, September 28, 2012
Dunkin' Donuts and Einstein Bros. Bagels are among the chains running speci ...
- New Green Mountain Campaign Focuses On Fair Trade
Marketing Daily, Karlene Lukovitz - Friday, September 28, 2012
Among other elements, the "Great Coffee, Good Vibes, Pass It On" campai ...
- Unilever Offers Digital Savings Across Brands
Marketing Daily, Karlene Lukovitz - Thursday, September 27, 2012
The giant consumer products company has partnered with national digital retail savin ...
- Yum! Brands Launches World Hunger Relief Campaign
Marketing Daily, Karlene Lukovitz - Thursday, September 27, 2012
Yum! Brands, parent of KFC, Pizza Hut and Taco Bell, is kicki ...
- Coca-Cola Accelerates Plant-Based Packaging
Marketing Daily, Karlene Lukovitz - Thursday, September 27, 2012
The Coca-Cola Company has partnered with JBF Industries Ltd. to expand producti ...
- How Yoplait Grew Facebook Likes By 800K In A Year
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2012
Largely by moving away from an impersonal, push-marketing approach to a mo ...
- Kraft On Track With 10% Sodium-Reduction Goal
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2012
Kraft Foods reports that it's on track to complete a three-year initiati ...
- Oreo's Daily Twist To Culminate In Live, Crowdsourced Ad
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2012
For the finale of its 100th-anniversary "Daily Twist" ad campaign, Oreo wi ...
- Restaurant Beverage Consumption Rising
Marketing Daily, Karlene Lukovitz - Tuesday, September 25, 2012
Seven out of 10 consumers (71%) now purchase beverages away from ho ...
- Dream Water Featured On 'How I Made My Millions'
Marketing Daily, Karlene Lukovitz - Tuesday, September 25, 2012
Dream Water, a natural sleep/relaxation supplement launched in 2009, was featured ...
- Green Giant To Throw Giant N.Y. Veggie Pledge Event
Marketing Daily, Karlene Lukovitz - Monday, September 24, 2012
As part of its new "One Giant Pledge" campaign -- urging famili ...
- Kellogg, Wilmar In New China Joint Venture
Marketing Daily, Karlene Lukovitz - Monday, September 24, 2012
Kellogg Company and Singapore-based Wilmar International Limited have formed a 50/50 joi ...
- Honest Kids Replaces Sugar Cane With Fruit Juice
Marketing Daily, Karlene Lukovitz - Friday, September 21, 2012
Honest Tea has reformulated its Honest Kids "fruit-juice-sweetened" line of beverages, removi ...
- Ocean Spray Intros Reduced-Sugar Craisins
Marketing Daily, Karlene Lukovitz - Friday, September 21, 2012
Reduced Sugar Craisins Dried Cranberries have 50% less sugar than the origin ...
- Ritz Tops Best-Perceived Snacks Ranking
Marketing Daily, Karlene Lukovitz - Monday, September 24, 2012
For the second year in a row, Ritz Crackers is the mo ...
- Nutritional Supplements Continue Robust Growth
Marketing Daily, Karlene Lukovitz - Thursday, September 20, 2012
Nutritional supplements have thrived throughout the recession and its lingering aftermath, a ...
- Folgers Instant Coffee Crystals Get New Package
Marketing Daily, Karlene Lukovitz - Thursday, September 20, 2012
Folgers has introduced new packaging for its Instant Coffee Crystals, featuring ...
- Trident Seafoods Casts Consumer Net
Marketing Daily, Karlene Lukovitz - Wednesday, September 19, 2012
When it comes to consumer awareness, the Trident Seafoods brand itself h ...
- Hillshire Farm Sweats The Details
Marketing Daily, Karlene Lukovitz - Tuesday, September 18, 2012
Hillshire Farm's first creative from Y&R New York, including TV which bro ...
- V8 V-Fusion Intros Kid-Friendly Boxes
Marketing Daily, Karlene Lukovitz - Tuesday, September 18, 2012
Campbell Soup Co. is introducing V8 V-Fusion juice drink boxes for k ...
- Wonderful Pistachios Unveils New Get Crackin' Ads
Marketing Daily, Karlene Lukovitz - Monday, September 17, 2012
The latest 15-second videos for Wonderful Pistachios -- a $30-million campaign launchi ...
- Heineken USA: New Marketing Exec, New Bottle
Marketing Daily, Karlene Lukovitz - Monday, September 17, 2012
Heineken USA has named Matthew Kahn VP, marketing for its Portfolio Brand ...
- Kraft Cheese, Five Guys Promo Helps Feeding America
Marketing Daily, Karlene Lukovitz - Sunday, September 16, 2012
Starting Sept. 17, Kraft American Cheese will donate a meal to Feedi ...
- California's G.M.O Labeling Prop: Brands Caught In Crossfire
Marketing Daily, Karlene Lukovitz - Friday, September 14, 2012
Large food and beverage makers' opposition to California's Proposition 37, which wou ...
- Kraft Gum Launch Aims To Entertain Teens
Marketing Daily, Karlene Lukovitz - Thursday, September 13, 2012
Kraft Foods is hoping to score with teens with a new g ...
- NYC Passes Large, Sugary Beverage Ban
Marketing Daily, Karlene Lukovitz - Thursday, September 13, 2012
The New York City Board of Health has approved Mayor Michael Bloomberg ...
- U.S. Coffee Pod Sales Volume Jumps 523% in Five Years
Marketing Daily, Karlene Lukovitz - Thursday, September 13, 2012
That's the growth between 2006 and 2011, according to one coffee capsu ...
- Surprise: Subway Has 'Most-Loved' Cookies
Marketing Daily, Karlene Lukovitz - Thursday, September 13, 2012
While Oreos generate the most social buzz, Subway's cookies are the "mo ...
- McDonald's Adds Calorie Counts To Menu Boards
Marketing Daily, Karlene Lukovitz - Wednesday, September 12, 2012
In addition, the chain announced that it is testing new items wi ...
- PepsiCo's Compton Leaving; Abdalla Named President
Marketing Daily, Karlene Lukovitz - Wednesday, September 12, 2012
John Compton, a PepsiCo veteran who became president in March, is leavi ...