Starting Sept. 17, Kraft American Cheese will donate a meal to Feeding America for each Five Guys customer who uses a mobile device to check in on Foursquare or Facebook through KraftCheese.com/checkin.
Those who complete the check-in process will also receive a confirmation email with a thank-you coupon for Kraft Singles.
The goal is to donate 100,000 meals to those in need, in honor of Hunger Action Month.
The promotion also ties in with National Cheeseburger Day, on Sept. 18.
The promotion is being supported by “Check-in Here” signage posted near the entrance and registers at Five Guys’ restaurant locations.
Five Guys has been using Kraft American Cheese slices on its burgers since it opened in 1986. (Fun fact: In 2011 alone, the amount of Kraft cheese sold at the chain’s locations, if layered side by side, would reach up and down Mt. Everest 1,546 times.)
Kraft Foods has provided more than a billion meals over its nearly three-decade partnership with Feeding America.