- My Well-Connected Life
Media Magazine, Lauren Berger - Friday, August 31, 2007
E-mail is obsolete, cell phones are rarely used for talking, social networki ...
- Brain Drain
Media Magazine, Lauren Berger - Tuesday, April 24, 2007
When I sat down to write this account, I thought it on ...
- The Media Soothsayers
Media Magazine, Lauren Berger - Tuesday, November 28, 2006
At year's end, we decided to brew up a special concoction ...
- Turn On, Tune In
Media Magazine, Lauren Berger - Thursday, October 26, 2006
Pl8r: Does anyone know the song from the new Cingular commercial f ...
- The New School
Media Magazine, Lauren Berger - Friday, September 22, 2006
Elton Hills Elementary School teacher Phil Rynearson never had to tell h ...
- Media Takes a Vacation
Media Magazine, Lauren Berger, Jennifer Coleman - Thursday, July 20, 2006
Dig into a smorgasbord of the mediarati's summer indulgences, preferences, and nostalg ...
- Radio Gets Mobile
Media Magazine, Lauren Berger - Friday, December 29, 2006
Interactive radio? While it's not an entirely new concept - listeners ha ...
- Getting Airborne
Media Magazine, Lauren Berger - Thursday, July 20, 2006
Where should advertisers look to reach the country’s most affluent business professional ...
- Spot On
Media Magazine, Lauren Berger - Friday, December 29, 2006
Grass, blood, baby food, and red wine don't usually make for ...
- Ticket Masters
Media Magazine, Lauren Berger - Friday, September 22, 2006
Valet and machine-issued parking tickets, hotel keycards, luggage id tags, airline ticke ...
- Cathy Leaps Online
Media Magazine, Lauren Berger - Tuesday, November 28, 2006
With the proliferation of online social networks and other forms of interacti ...
- Easy Readers
Media Magazine, Lauren Berger - Thursday, October 26, 2006
If you make a mental list of every literary classic you've want ...
- The Right Ingredients
Media Magazine, Lauren Berger - Tuesday, February 27, 2007
The combination of short attention spans and DVRs has left advertisers wi ...
- Conveying a Message
Media Magazine, Lauren Berger - Tuesday, November 28, 2006
In their quest to colonize all available space at the local groce ...
- De(liver)ing the Message
Media Magazine, Lauren Berger - Thursday, July 20, 2006
One antidote for viewer apathy toward televised public service announcements? Humor. Worki ...
- AdVerbatims
Media Magazine, Lauren Berger - Friday, December 29, 2006
The advertising industry makes for irresistible eavesdropping opportunities, and you can fi ...
- Swag for Street Cred
Media Magazine, Lauren Berger - Friday, September 22, 2006
In the constant battle for brand awareness, advertisers can make sure the ...
- Giving In to MySpace
Media Magazine, Lauren Berger - Thursday, October 26, 2006
"Absolutely not." It was the same response I always gave when ask ...
- Go, Speed Reader, Go
Media Magazine, Lauren Berger - Wednesday, April 16, 2008
A dozen issues of The New Yorker. January and February's National Geographi ...
- Who Knew Denim Was a Great Insulator?
OMMA Magazine, Lauren Berger - Thursday, April 26, 2007
Care to lie out on the beaches of Mount Rushmore? Or may ...
- Suit Yourself
OMMA Magazine, Lauren Berger - Thursday, August 2, 2007
With limited vacation days and infinite travel destinations to choose from, planni ...
- Impulse Giving
OMMA Magazine, Lauren Berger - Thursday, April 26, 2007
Whether downloading music, purchasing groceries, or reading through the day's headlines, it ...
- Just Say Yes
OMMA Magazine, Lauren Berger - Thursday, March 22, 2007
When glue London set out to increase brand awareness for Richard Branson ...
- Cause Célèbre
OMMA Magazine, Lauren Berger - Thursday, March 22, 2007
Off the top of your head, how many degrees separate Tyra Ban ...
- Out of the Ranks
OMMA Magazine, Lauren Berger - Thursday, October 26, 2006
Search engine visibility has increasingly become a top priority for today's markete ...
- Listen All Y'all
OMMA Magazine, Lauren Berger - Friday, February 22, 2008
Showing its roots in skate culture, snowboarding behemoth Burton has thrown do ...
- Boomers Unite
OMMA Magazine, Lauren Berger - Thursday, August 24, 2006
So you've finally turned the big 5-0. What comes next? Everything you' ...