- Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedIn
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
Microsoft Advertising has revealed a Garage Project that developers are working ...
- Facebook Brand Trust Is Expensive To Rebuild
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
At issue is not only the brands' trust in Facebook, but consumer ...
- Amazon, Google, Facebook To Face New EU Legislation On Content, Competition, Taxes
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 5, 2020
The goal is to quash anticompetitive behavior in companies such as Googl ...
- Microsoft Makes Webmaster Guidelines Transparent, Reveals Insights To Rank In Search
Performance Marketing Insider, Laurie Sullivan - Thursday, July 2, 2020
Microsoft has revised and relaunched its Webmaster guidelines, after years of SE ...
- Americans Talking About Racial Justice, COVID-19 Also Talk About Brands' Engagement With Issues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
People who discuss racial justice or major health issues have 21 mo ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms f ...
- The Lincoln Project Baits Trump With Propaganda
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 1, 2020
Facebook has allowed a series of YouTube ads targeting Trump to r ...
- Google Acquires Smart Glass Maker North, With Focus On Ambient Computing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 30, 2020
Ambient computing -- computers interacting with humans in real-world environments -- isn ...
- 3Q Digital Founder David Rodnitzky Steps Aside, Appoints President Rob Murray To CEO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
Sam Huston, former chief strategy officer at iProspect, signs on with ...
- Expedia, Microsoft, Goldman Sachs Show Road To Travel Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
The travel industry is showing signs of recovery, data from Goldman Sac ...
- Hello Marketers -- Voice Still Frustrates Users
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 30, 2020
Voice search has a long way to go before it will repla ...
- AI Concierge Platform Integrates Into Google Search, Maps, Allows Businesses To Receive Calls, Texts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
Concierge platform Numa, built on AI technology, can coordinate curbside pickup, answ ...
- Google Brings Free Listings To Search Results Page In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
The move to switch buying options from paid to free listings exten ...
- Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign Management
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
With the integration, customers who also use Microsoft's self-serve ad platform c ...
- The Cookieless Future Won't Give Up On Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 30, 2020
A few companies -- Clickagy, LiveRamp, and Infutor -- have been worki ...
- Tremor Video's Creative-Driven Approach Strips Out Black And White Assumptions
Data & Programmatic Insider, Laurie Sullivan - Monday, June 29, 2020
By changing ad elements to reach specific viewers, Tremor Video is maki ...
- Timing May Be Perfect For Former Google Ad Exec's Subscription Search Engine Model
Performance Marketing Insider, Laurie Sullivan - Monday, June 29, 2020
Now might be the time to launch a subscription-based search engine ...
- Searches On Yelp For Black-Owned Businesses Rose Nearly 2000% Since May
Performance Marketing Insider, Laurie Sullivan - Friday, June 26, 2020
Yelp released its latest Economic Impact Report outlining the economy as peop ...
- Zeta's New Data Tool Analyzes Changing Consumer Behavior As Brands Search For Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
The post-COVID economy is about a tectonic shift in consumer behaviors acro ...
- YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual Brandcast
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
YouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewer ...
- Quora Becomes A WFH Workforce Built On Diversity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
Quora on Thursday became a "remote-first company." The company's CEO explained th ...
- Lady Gaga, Adobe Call On Little Monsters To Create Their Own 'Chromatica'
Digital News Daily, Laurie Sullivan - Wednesday, June 24, 2020
Lady Gaga is teaming up with Adobe and Live Nation for ...
- Speed Turns Into A Performance Metric, Per Google Commissioned Study
Performance Marketing Insider, Laurie Sullivan - Thursday, June 25, 2020
The study isolated speed as a performance metric to determine whether the ...
- Mental Health Concerns Heightened Among Execs At Amazon, Apple, Google, Facebook, Microsoft
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 24, 2020
Of 95 ad industry execs surveyed, 60% cited an increased sense ...
- Google Steps Up Privacy And Incognito Mode, Will Auto-Delete Data At 18 Months
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 24, 2020
Data had previously been kept indefinitely by default because, the company sai ...
- Google News Plans To Licence Content From Some Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
Google announced Thursday that it will pay some publishers for high-quality conte ...
- Small Business Advertisers Sue Google For Antitrust Violations
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 24, 2020
Several business entrepreneurs have filed a class action accusing Google of creati ...
- Eyeota Brings Audience Segments To Facebook, Instagram, Pinterest, Snapchat, Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Eyeota announced on Tuesday that its audience models are now available f ...
- Foursquare Location Data Finds New Uses In Advertising Based On Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Major obstacles still exist when it comes to using location data ...
- Amazon Counterfeit Crime Unit Launches, Follows Similar Crackdown By Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 24, 2020
Amazon said it will work with independent investigations and aid law enforceme ...
