- IAS Integrates With Google Ads Data Hub For Viewability, Brand Safety Metrics Across YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 7, 2020
Integral Ad Science (IAS) execs on Friday believe the company became t ...
- Local Advertisers Take Over Facebook, Give National Brands The Brush-Off
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 10, 2020
Local marketers are telling national brands they can't afford to be politic ...
- How To Use Flowcharts To Diagnose Drop In Search Ranking
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 7, 2020
Kameron Jenkins outlines how to pinpoint the reason for a drop ...
- Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert
Performance Marketing Insider, Laurie Sullivan - Friday, August 7, 2020
The partnership, which gives advertisers an alternative to rebuilding campaigns based ...
- Google Helps Advertisers Create, Buy Ads On Pandora, Spotify, Other Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
Google has been building support for audio advertising and on Thursday announc ...
- Bye-Bye Loyalty: Data Reveals Start Of Messy Holiday Shopping Season
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
As companies conduct surveys and crunch data to make predictions about t ...
- IAB Privacy Lab Launches In Partnership Between IAB Europe And IAB Tech Lab
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
The IAB Privacy Lab will serve National IAB members in regions th ...
- Google Deletes 2,600 China-Linked YouTube Channels
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 6, 2020
Google has removed about 2,600 YouTube channels its Threat Analysis Group says we ...
- Google Updates Search Console API
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 6, 2020
Google announced Thursday work on upgrading the API for Google Search Console. The chan ...
- Disney's Exodus From Facebook Benefited Amazon
Performance Marketing Insider, Laurie Sullivan - Thursday, August 6, 2020
Pathmatics estimates 180 brands joined the boycott, halting Facebook spend as ear ...
- Google Unveils Gaming Metrics, Features, Ad Units For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2020
Google Play data shows people spend more than 1.4 trillion minutes playi ...
- Microsoft Agrees To Transfer TikTok Code, Algorithms From China
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2020
Microsoft and TikTok reportedly plan to finish acquisition talks within the ne ...
- Searchspring Buys 4-Tell, Boosts Ecommerce Personalization
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 5, 2020
4-Tell brings brands such as Bob's Red Mill, Dakine and 2Modern. Searchspri ...
- Incoming Traffic, Website Turmoil During COVID-19 In First Half Of 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2020
Out-of-stock items and hoarding of products challenged retailers and brands in first-ha ...
- Brainworks Releases COVID-19 Online Screening Using Ambient Biometrics, Advertising To Come
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2020
Brainworks today will launch an AI-powered application accessible from desktop and mobi ...
- Google Launches Nearby Share, Years After Apple Releases Its Basic Feature AirDrop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2020
Nearby Share shows users a list of devices nearby. Once the devi ...
- Button, Rakuten Partner To Support Mutual Customers Like Sam's Club
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2020
Mobile tech company Button enables marketers to target specific audiences and determi ...
- Google Fitbit Acquisition Under EU Investigation
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 4, 2020
The European Union has officially opened an investigation into Google's acquisition ...
- Google Secures Applications with Private Certificate Authorities
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 4, 2020
To help set up digital certificates that underpin identity and authentication for ma ...
- Google Not Yet Invited To Join Ad Industry Group To Solve A Problem It Helped To Create
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 4, 2020
The Partnership for Responsible Addressable Media, announced Tuesday, includes trade groups, bran ...
- Motivational-Based Targeting Using 265 Psychological Traits Comes To Marketing
Data & Programmatic Insider, Laurie Sullivan - Monday, August 3, 2020
Research Measurement Technologies and Semasio are announcing technology that understands peoples' motivatio ...
- The AdMarketplace VP Who Wanted To Become U.S. President
Performance Marketing Insider, Laurie Sullivan - Monday, August 3, 2020
Mary Young, VP, business development at AdMarketplace, spoke with "Inside Performance" abo ...
- Baidu Reaches Into Microsoft Native Advertising To Secure Brands Ad Space In U.S. Market
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 31, 2020
Baidu plans to grow its advertising base through a recent partnership wi ...
- Amazon Gains FCC Approval To Launch Internet Satellites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 31, 2020
In a move that will turn Amazon into an internet satellite provide ...
- IBM Platform Helps Brands Find Social Influencers Matching Their Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 31, 2020
Watson Advertising Social Targeting with Influential launched Friday to give brands ...
- How DoubleVerify's Newly Appointed Lead In India Finds Joy In The Journey
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 3, 2020
India's digital growth has become a focus for many U.S. companies. Goog ...
- Pinterest Monthly Users Hit Milestone As 'Pinners' Come Back To Advertisers
Performance Marketing Insider, Laurie Sullivan - Friday, July 31, 2020
Pinterest, which withdrew its full-year outlook in April, now expects current-quarter reven ...
- What Back-To-School Shopping Looks Like This Year
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 30, 2020
Data from AspireIQ and Fullscreen identifies trends to help marketers plan campai ...
- Alphabet Beats Earnings Expectations, Driven By Gradual Improvements In Its Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 30, 2020
Alphabet saw improvement in its ad business and strong growth in Goog ...
- As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs
Performance Marketing Insider, Laurie Sullivan - Thursday, July 30, 2020
A study examined Gen Z's behavior, habits and emotions as they co ...
