- Foursquare Location Data Finds New Uses In Advertising Based On Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Major obstacles still exist when it comes to using location data ...
- Amazon Counterfeit Crime Unit Launches, Follows Similar Crackdown By Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 24, 2020
Amazon said it will work with independent investigations and aid law enforceme ...
- Google To Call Businesses Checking On In-Stock Availability
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 23, 2020
Google is putting Duplex to further use. The AI concierge voice service technolo ...
- Customer Loyalty Overrated -- Marketers Should Consider Consumer Habits Instead
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 23, 2020
"What makes competitive advantage truly sustainable is helping consumers avoid having ...
- Google's New App Keen A Source For Referral Traffic, Search Interests
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Google's new app Keen curates content from across the web, allowing peop ...
- Google Brings Fact Checking To Images
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 22, 2020
Google has begun to fact check information in Google Images globally ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2020
Many advertisers paused campaigns due to COVID-19, but those that did n ...
- Drive-In Movie Theaters Give Brands New Opportunity To Reach Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, June 22, 2020
Brands have a unique opportunity this summer to reach the millions ...
- Marketers, Agencies Say It's Time Campaigns Go Multilingual, Multicultural
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
Brands need to ensure they have the Spanish-language content and landing pa ...
- What Brands Can Expect As Stay-At-Home Orders End
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
A recent report shows how technology and media habits have changed duri ...
- Families Of Women Who Portrayed Aunt Jemima Object To Change, Searches Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, June 20, 2020
Families of some of the women who portrayed Aunt Jemima for T ...
- Google U.S. Ad Revenue Estimated To Drop For First Time In 12 Years
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 22, 2020
Google's net U.S. digital ad revenue will decline by 5.3% to $39. ...
- Fitness Equipment Brands: Time To Rethink Campaigns As Gyms Re-Open
Performance Marketing Insider, Laurie Sullivan - Friday, June 19, 2020
From dumbbells to kettlebells and storage for all, the sale of at-ho ...
- Google Search Inherent AI Bias And What's Being Done To Correct It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
Google is working to correct racial as well as gender, sexual orientatio ...
- Google Cracks Down On Clickbait Ads Related To 'Sensationalist' Text, Images
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
Beginning in July, Google will disallow ads with sensationalist or clickbait te ...
- Services Like Instacart Created As A Result Of Pandemic Are Here To Stay
Performance Marketing Insider, Laurie Sullivan - Thursday, June 18, 2020
Search data shows curbside pick-up rose 458% since March 11, and ho ...
- Kenshoo, Profitero Data, Ecommerce Partnership Looks Promising For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
The partnership will combine ecommerce performance analytics with enterprise marketing technology ...
- Justice Department Plans To Weaken Protection For Internet Companies Including Google, YouTube, Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
The Justice Department plans to propose changes to a law that protec ...
- YouTube Adds Direct-Response Ad Formats
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
YouTube is experimenting with new ways to make video ads actionable, dri ...
- Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 17, 2020
Yelp says it will continue to build out its COVID-19 section ...
- Apple-Backed Study Says In-App Advertising Contributed $45B To The Half A Trillion Commerce In 2019
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 16, 2020
More than 85% of the estimated half a trillion "accrues solely ...
- Search Marketers Focusing More On Conversion And Revenue, Less On Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 16, 2020
About 10% more marketers are paying for higher visibility on Google th ...
- Google Adds Financial Resources, Tools To Help Non-Profits, SMBs During Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
Google added $200 million to its annual ad grant commitments to non-profi ...
- Google Launches Smart Campaigns Features To Aid SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
Google now will allow companies to run Smart campaigns advertising directly fr ...
- France Ecommerce Boost From COVID Likely To Continue
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 16, 2020
GlobalWebIndex survey from April reported 23% of internet users in France ag ...
- Microsoft Teams Bumps Up On-Screen Participants To 49
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 16, 2020
Microsoft confirmed its Teams product will support 49 on-screen video participants a ...
- EU Sets July 20 Deadline To Decide On Google, Fitbit Acquisition
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 16, 2020
Antitrust regulators from the European Union will decide by July 20, wheth ...
- Grocery Store Chain Works With Google To Implement Voice Shopping System
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 16, 2020
Carrefour announced Tuesday it will work with Google to launch a voice-bas ...
- EU Members Agree On Tech Standards For COVID Tracing Apple, Google App
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 16, 2020
Germany, Italy, Poland and Latvia have launched Bluetooth-based apps using technology fr ...
- Media Buyers Want NewFronts, UpFronts To Merge, Unsure Of Budgets For 2021
MediaDailyNews, Laurie Sullivan - Tuesday, June 16, 2020
Some 72% of media buyers say the NewFronts are more important th ...
