- eMarketer, Wednesday, December 16, 2020 9:23 AM
Mobile ad spending in the United States is forecast to reach $96.07 billion this year, lower than eMarketer's
pre-pandemic estimate of $105.34 billion. Despite this year's "blip," monetization remains on a better track than before. The pandemic accelerated the mobile as spend growth rate. By 2023, mobile
should reach $156 billion. eMarketer analysts explain in a podcast.
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