- How To Advertise During COVID-19: What CMOs Say They're Doing Now
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2020
CMOs worldwide have changed their focus on advertising and marketing. In ...
- Cookieless Targeting Finds Its Way Into Online Advertising From Unlikely Tech Companies
Digital News Daily, Laurie Sullivan - Tuesday, April 21, 2020
Looking to find a solution to Google's cookie shutdown, companies are rolli ...
- Google: Fast-Food Franchises Become Phishing Lures In COVID-19 Scams
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 22, 2020
Phishing lures using American fast-food franchises and COVID-19 messaging are being us ...
- Searches For 'Virtual' Skyrocket As Online Media Takes On Virtual Reality
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2020
The keyword "virtual" related to Mother's Day queries appeared for the fir ...
- Ad Veterans Wiener, Hofstetter Step In To Lead Profitero
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 21, 2020
Wiener and Hofstetter, whose careers have been in sync for nearly ...
- Google Shopping Makes Listings Free
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 21, 2020
Starting next week, search results on Google Shopping will consist primarily ...
- What People Search For Now In Quarantine
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 21, 2020
Consumer search data suggests older generations are embracing at-home tech during stay-at-hom ...
- What Australia's Google, Facebook News Tax Means For The Industry
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
Australia's move could be a "game changer" for publishers worldwide, said Domini ...
- Should Pharma Brands Go Dark, Stop Advertising And Marketing During COVID-19 Pandemic?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
A recent survey found 74% of consumers agreed it was appropriate f ...
- Programmatic Hit Bottom, Then Began To Climb In April: Analysis
Data & Programmatic Insider, Laurie Sullivan - Monday, April 20, 2020
As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Gro ...
- Microsoft Bing Partners With GoFundMe To Support Small Businesses
Performance Marketing Insider, Laurie Sullivan - Monday, April 20, 2020
Small business owners with a Bing Places for Business account can s ...
- Pandemic Drives Google, Microsoft, Others To Innovate Faster, Amp Up Video
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 17, 2020
Google plans to add more options for its Meet videoconferencing service, a ...
- People Still Search For Local Businesses, Phone Calls On Rise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 17, 2020
Marketers shouldn't assume local searches have tanked. Data released Friday shows loc ...
- TrafficGuard Offers Free Software To Google Ads SMB Advertisers, Identifying Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
Guarding ad budgets through free software that identifies click fraud in Goog ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging Consumers
Digital News Daily, Laurie Sullivan - Monday, April 13, 2020
Designed to provide measurement around COVID-19, Semcasting has developed a Digital Activi ...
- Break-Your-Heart Creatives By Direct Agents, Singer Michelle Mangione Support Front-Line Workers
Digital News Daily, Laurie Sullivan - Thursday, April 16, 2020
Creative talents are stepping up in the fight against COVID-19 using digit ...
- Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone
Performance Marketing Insider, Laurie Sullivan - Friday, April 17, 2020
Google on Friday said it will waive ad-serving fees for publishers th ...
- Yext No Wrong Answers Campaign Tells Companies What Site Visitors Want To Know About Them
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 16, 2020
Yext launched the No Wrong Answers integrated marketing campaign to help organizatio ...
- Stimulus Checks Stimulating Ecommerce, Per Search Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 16, 2020
Several search agencies have begun to see an increase in ecommerce ...
- Why The New York Times, CNN, The Guardian Are Top Google News Sources For COVID-19
Performance Marketing Insider, Laurie Sullivan - Thursday, April 16, 2020
Publishers missing out on ad revenue hope to turn site visitors looki ...
- GoDaddy Explores Building, Integrating Video Chat Tool
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 15, 2020
GoDaddy is looking to build its own video chat feature or ...
- White House Works With Online Collaborative Community To Improve Visibility Of COVID-19 Information
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 15, 2020
Organizations can add standard tags to website codes, making COVID-19 content easi ...
- Making Sense Of Google's Cookieless Environment
Digital News Daily, Laurie Sullivan - Tuesday, April 14, 2020
A study released Tuesday helps marketers understand Google Ad Exchange's performance acro ...
- IAB Finds Buyers Shorter Than Sellers For Near-Term Ad Market Revisions
Digital News Daily, Laurie Sullivan - Wednesday, April 15, 2020
The data shows a disparity between news and non-news audiences. Site visito ...
- Gift-Giving Skyrockets, As Time To Purchase Shortens
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 15, 2020
The time from first website visits to purchases fell from 37 hou ...
- Apple, Google COVID-19 Tracing Technology Integrates Into Mobile Operating Systems
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 15, 2020
Google confirmed Tuesday that its COVID-19 tracing technology will be integrated in ...
- Data Shows Differences In Streaming Per Region
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 14, 2020
The Northeast shows a higher level of streaming use compared with t ...
- YouTube Introduces Video Builder, Geared Toward Small Businesses And First-Time Creators
Digital News Daily, Laurie Sullivan - Tuesday, April 14, 2020
Video Builder, announced Tuesday, aims to help small businesses and those wi ...
- Websites Shouldn't Rank Higher In Organic Search At Expense Of Customers
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 14, 2020
More than one in three small businesses -- at 37%, down fr ...
- UK Becomes First To Use Apple, Google COVID-19 Tracing Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 13, 2020
The opt-in mobile tracing technology build into the app will warn use ...