- Vend Me A Product Based On A Search In GMB
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 4, 2019
Carvana brought the kiosk back into style. Amazon call it a "locker." Miriam Ell ...
- Infutor Takes On Programmatic And Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, November 4, 2019
Developers are working in beta to test Infutor's TruthSet Digital Device Gra ...
- Google Experimental Speed Report Goes Public
Performance Marketing Insider, Laurie Sullivan - Monday, November 4, 2019
The report identifies speed performance issues and the types of URLs th ...
- Pinterest Disappoints Analysts Who Say Company Needs Higher Engagement Levels
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 1, 2019
Pinterest has tried to engage consumers with its search features but h ...
- Google To Acquire Fitbit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 1, 2019
Fitbit announced Friday that Google intends to acquire the company for $7. ...
- Connecting Thread Of Struggling Retailers In Shadow Of Amazon's Growth
Performance Marketing Insider, Laurie Sullivan - Friday, November 1, 2019
Amazon's growth rate of 3.1%, or 1.4 million more transactions, continues ...
- French Authorities Authorize Crackdown On Apple, Other Tech Companies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 31, 2019
French authorities are stepping up compliance in a variety of areas relat ...
- Amazon Takes Credit For 115% Leap In Ecommerce Ad Spending
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 31, 2019
Marketers spent 115% more on ecommerce in Q3 2019 vs. a ye ...
- Google Tests Lead Form Extensions For Search Text Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, October 31, 2019
People who have signed in to their Google account and are searchi ...
- VidMob Speaks Out About Its Not-For-Profit Division, Platform Used By YSFR To Launch Grassroots Fund-Raising Campaign
Digital News Daily, Laurie Sullivan - Tuesday, October 29, 2019
Last year, VidMob launched a not-for-profit division that works with charities. I ...
- Some Ecommerce Product Categories With Less Info Need Paid Ads To Perform Well
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 30, 2019
Depending on the product category, sponsored listings can improve consumer search effectivene ...
- Yext Gets Creative, Launches First Major Ad Campaign With Spokesperson Todd Munion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 29, 2019
The digital campaign, which runs through Jan. 2020, calls for C-suite exe ...
- AI Is The Catalyst For New Data Sources But Optimization Remains A Challenge, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 29, 2019
Only 33% of marketers believe in their ability to fully optimize ...
- Google Study Shines Light On How Small Business Exports Impact Economic Growth
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 30, 2019
Most small businesses don't export their products due to a variety ...
- LinkedIn Data Finds Marketers Measure ROI Too Quickly
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 29, 2019
LinkedIn's research found marketers are expecting too much too soon. When retu ...
- Alphabet Reportedly Makes Bid To Buy Fitbit
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 28, 2019
Google's parent has reportedly made an offer to acquire Fitbit, the heal ...
- Merkle Personifies Cross-Channel Analytics, Names It Archie
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 28, 2019
Archie, Merkle's latest analytics platform, aggregates data across platforms and gives markete ...
- Alphabet: CPCs Fall 2% On Google-Owned Properties In Q3 Reported Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 28, 2019
Alphabet missed Q3 earnings-per-share expectations but excelled in revenue, reporting revenue ...
- Budgets Show Marketers Gaining Confidence In Programmatic Video, As Impressions Rise
Data & Programmatic Insider, Laurie Sullivan - Monday, October 28, 2019
Programmatic video ad spending is expected to reach $29.2 billion this yea ...
- Digital Assistant Accuracy Rates Decline
Performance Marketing Insider, Laurie Sullivan - Monday, October 28, 2019
Accuracy seems to have declined in the past three years for mo ...
- eBay Faces Amazon Obstacles, Sets Sights On Generating $1 Billion In Ad Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 25, 2019
Advertisers are putting their search budgets into Amazon, eBay, Reddit, Yelp a ...
- Meet BERT, Google's Latest Neural Algorithm For Natural-Language Processing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 25, 2019
Google is applying its BERT models to search to help the engi ...
- Lotame Tackles CCPA And GDPR Compliance, Following IAB Tech Lab, Google Announcements
Digital News Daily, Laurie Sullivan - Thursday, October 24, 2019
Ad-tech data companies like Lotame have begun to release tools aimed ...
- Marketers Finally Learning How To Optimize Search Spend, Data Shows
Performance Marketing Insider, Laurie Sullivan - Friday, October 25, 2019
Clicks grew at nearly twice the rate of spend and impressions gr ...
- Adobe Adds Commerce Tools To Magento, Cloud Services On Amazon And Microsoft
Digital News Daily, Laurie Sullivan - Wednesday, October 23, 2019
Magento, the e-commerce platform aimed at SMBs, has begun to integrate wi ...
- Lead-Generation Service Shows How Much Data Google Home Devices Collect
Performance Marketing Insider, Laurie Sullivan - Thursday, October 24, 2019
Data collected from Google smart home and personal devices by searches, sensor ...
- Google First To Reach Quantum Supremacy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 23, 2019
The milestone aims to show it is possible to achieve quantum spee ...
- Microsoft Advertising Gets A Redesign, Data Shows Market Share Rising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 23, 2019
On Wednesday Microsoft Advertising unveiled a preview of the redesign. The n ...
- Microsoft: Business Unit Containing Search Contributes To Increase In Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 23, 2019
Microsoft reported financial results for the quarter ending Sept. 30 with reven ...
- Amazon Advertising Gets Major Boost From Prime Day, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 24, 2019
A significant portion of Amazon's Q3 sales came in during Prime Da ...