- JET8 Makes Data The Currency In Social Media
Data & Programmatic Insider, Laurie Sullivan - Monday, November 18, 2019
JET8 plans to enter the U.S. after building a following in emergi ...
- The Man Leading Searchmetrics Into 2020
Performance Marketing Insider, Laurie Sullivan - Monday, November 18, 2019
Matt Colebourne, Searchmetrics' newly appointed global chief executive officer and formerly Europe ...
- Amazon, Apple, Google, Microsoft Lead U.S. Companies To $3.81 Trillion In Brand Value
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
BrandZ estimates the total value of the top 100 most valuable U. ...
- Adobe Personalizes Customer Experience, With Privacy At Core
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
Adobe has announced several improvements to its Experience Platform, including a w ...
- Walmart Reportedly Readying Self-Service Search, Display Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
Walmart Media Group is testing an ad platform and self-service tools wi ...
- Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer Privacy
Digital News Daily, Laurie Sullivan - Thursday, November 14, 2019
Advertisers will still have the page URL and AppNames/App ID to evalua ...
- Reviews Platform GatherUp Acquired By ASG
Performance Marketing Insider, Laurie Sullivan - Friday, November 15, 2019
Software-as-a-service holding company ASG acquired reviews platform GatherUp, founded by local sear ...
- Yext, Nextdoor Help Improve Local Business Experience
Performance Marketing Insider, Laurie Sullivan - Thursday, November 14, 2019
The global integration allows businesses using Yext to publish relevant facts ...
- Google Moves Into Banking, Gains Access To Treasure Trove Of Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 13, 2019
Google plans to offer banking services in 2020. The move suggests Goog ...
- Nike Pulls Money From Amazon -- Only 1.4% Of Product Views Came From Sponsored Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 13, 2019
News broke Wednesday that Nike would pull its clothing line from Amazo ...
- Nike: Search Terms Influence Consumers Differently On Google Vs. Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 14, 2019
On Nike.com, searches are product-specific. On Google, searches lead to interactions ...
- Searchmetrics Appoints Matt Colebourne To Global CEO
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 13, 2019
Searchmetrics on Wednesday announced the appointment of Matt Colebourne to global CE ...
- Google's Focus On Local Extends Campaign Options, Promoted Pins, Store Pick-Ups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
On Tuesday Google announced plans to expand and add campaign tools ...
- Why Google Will Label Fast- And Slow-Loading Websites In Chrome
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 12, 2019
Google said in the future it may identify sites that load fa ...
- Analyst: Alphabet Shows 'Unprecedented' Ad Revenue Growth
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 11, 2019
Loop Capital Analyst Alan Gould raised Alphabet's price target to $1,450 ...
- IAB Data Rock Star Jason Bier Named ALC General Counsel, Chief Privacy Officer
Data & Programmatic Insider, Laurie Sullivan - Sunday, November 10, 2019
Jason Bier is a rock star in data, numbers, and using intern ...
- Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns
Performance Marketing Insider, Laurie Sullivan - Monday, November 11, 2019
Advertisers increased investments in Sponsored Brands in the U.S. by 19% year-over-ye ...
- Viant Separates From Meredith As Ad Industry Buybacks Become More Common
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 8, 2019
Viant completed a buyout earlier this week that the co-founders say allo ...
- EU Unhappy With Changes To Google's Shopping Service
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 8, 2019
Google's efforts to drive more traffic to European shopping rivals have faile ...
- Google Appoints Former Disney Executive To Run India Business
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 8, 2019
Google appointed Sanjay Gupta, a former executive with Disney India and Star, ...
- TripAdvisor And Expedia Executives Say Google Slows Search Traffic
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 8, 2019
Executives at TripAdvisor and Expedia say their respective companies no longer g ...
- Voice Devices Will Change How Brands Interact With Future Consumers
Performance Marketing Insider, Laurie Sullivan - Friday, November 8, 2019
Too many brands think of voice as a one-off road map. ...
- Baidu Challenged With Indexing Mobile Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 7, 2019
Baidu chairman and CEO Robin Li called the challenges "opportunities" and sa ...
- Kenshoo Launches Agency Partnership Division Led By Agency Vet DuBois
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 7, 2019
Designed to foster relationships and opportunities to co-develop projects and support brand ...
- Merkle Explains Amazon's Newest Ad Option
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 7, 2019
Amazon launched Sponsored Display in mid-September, allowing advertisers to retarget shoppers off ...
- Google Open-Sources Its Cardboard Augmented Reality Project
Performance Marketing Insider, Laurie Sullivan - Thursday, November 7, 2019
Google is allowing developers to create experiences for Android and iOS devic ...
- Behind Amazon Ad Numbers: Formulas Like Those Google Used To Create Ad Empire
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 6, 2019
Amazon is buying PLAs for its own branded products, not just f ...
- Google Disputes Advertisers' Claim That It Automatically Opts Campaigns Into Enhanced CPC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 6, 2019
Advertisers using the new Conversion Action in Google Ads say they mu ...
- Amazon Driving Wedge Between Performance, Price Competition
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 6, 2019
Amazon has the lowest prices of any online or brick-and-mortar retailer ...
- Under Armour Steps Up Performance Marketing Efforts As Founder Steps Down
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 5, 2019
Under Armour reported better-than-expected earnings Monday, but the company is spiraling throu ...