- Consumers Plan To Spend $490 Million On Pet Halloween Costumes
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 22, 2019
No surprise here, especially in California, where women bring dogs in ba ...
- Facebook Opens Search Ad Placements To All Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 21, 2019
Ads in Facebook Search Results are now open to all marketers f ...
- Data Shows More Then Half Of Google Searches Lead Shoppers To Fake Goods
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 21, 2019
The findings suggest Google puts consumers at risk of buying fake electroni ...
- In-App Fraud, Targeting Present Major Challenges For Holiday Season
Data & Programmatic Insider, Laurie Sullivan - Monday, October 21, 2019
Companies are forecast to spend $77 billion on mobile in-app advertising th ...
- PreciseTarget, Equifax Partnership To Focus On Custom Targeting
Digital News Daily, Laurie Sullivan - Friday, October 18, 2019
The partnership, beginning in early November, will offer new products that enab ...
- Google Ads Conversions-By-Time Reporting Makes Much More Sense
Performance Marketing Insider, Laurie Sullivan - Monday, October 21, 2019
Google Ads recently introduced a reporting feature that allows marketers to s ...
- Gartner: Only 10% Of Brands Take Full Advantage Of Search
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2019
Investments in paid media rose from 23% of the total marketing budg ...
- Invoca Secures $56 Million To Build AI And Analytics Into Voice Calls
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 17, 2019
Invoca, which focuses on call tracking and conversational analytics, announced Thursday th ...
- Paid Search Association Created By Experts To Focus On Industry
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 17, 2019
A group of industry veterans have joined to create The Paid Sear ...
- Hunter Douglas Uses Speech Analytics Feedback To Improve Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 18, 2019
Manufacturer and marketer Hunter Douglas analyzed customer communications to identify when a ...
- Verizon Media To Run Native Ads In Apple News, Apple Stock Feeds In Canada, Australia, U.K.
Digital News Daily, Laurie Sullivan - Thursday, October 17, 2019
Advertisers now have the option to native ads from Verizon Media ...
- Deloitte: Digital Media Makes People Feel Isolated
Digital News Daily, Laurie Sullivan - Wednesday, October 16, 2019
Digital technologies can erode the connection with humans, creating what Anthony Stepha ...
- Brexit Content Driving Google Searches To Publishers
Performance Marketing Insider, Laurie Sullivan - Thursday, October 17, 2019
Most people searching Google for information about Brexit are clicking on lin ...
- One In Three B2B Marketers Cite Data As Critical Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 16, 2019
Dun & Bradstreet's Marketing and Advertising Outlook found 88% of B2B markete ...
- Google Earbuds Get Into Consumers' Heads
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 16, 2019
The earbuds have hands-free access to Google Assistant and a built-in micropho ...
- Algolia Secures $110 Million In Series C Funding To Finance Global Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 15, 2019
The company now estimates it supports more than 8,000 businesses, up fr ...
- Apple Defends Sharing Browser Data With Google, Tencent
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 15, 2019
The feature being debated is built into Apple's Safari web browser f ...
- Amazon, Google, Microsoft Advertising Veteran Launches Analytics Platform
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 14, 2019
The founder of an intelligent insights platform led the development of ...
- Amazon Takes U.S. Search Ad Share From Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 15, 2019
This year, Amazon will take 12.9% paid-search market share in the U. ...
- Google Defines Its Commitment To Ad Targeting And Data Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 14, 2019
Google has moved deep into targeting with ads based on a comple ...
- Vibenomics, SafeGraph Partnership Adds Music, Location Targeting To DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2019
Vibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This wee ...
- Former Omnicom Media Chief de Nardis Explains Move To LoopMe Board
Digital News Daily, Laurie Sullivan - Friday, October 11, 2019
De Nardis wanted to look at a brand's challenges first and th ...
- Trump Joins Twitch Live-Streaming Platform
Digital News Daily, Laurie Sullivan - Friday, October 11, 2019
The platform does not allow politicians to buy advertising on Twitch, b ...
- Can Toys R Us Bring Back Target's Online Toy Shoppers?
Performance Marketing Insider, Laurie Sullivan - Monday, October 14, 2019
Jumpshot saw "a fair amount of overlap in the kinds of to ...
- Moz Develops New Metrics For SEO Analysis
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 11, 2019
Moz's Domain Analysis launched earlier this week to support search engine optimizatio ...
- Creating Mega Fans: Social Influence Declines As Fans Age
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
Discovery, emotional investment, and evangelism comprise 75% of the fan market a ...
- PepsiCo, Equifax Among Those Named IAB Data Rockstars 2019
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
American businesses spent nearly $19.2 billion on audience data and solutions ...
- Voice Enables Local Businesses To Compete With Amazon
Performance Marketing Insider, Laurie Sullivan - Friday, October 11, 2019
Voice search and services are increasingly becoming an important part of selecti ...
- Amazon Twitch Used To Stream Shooting Outside Synagogue In Germany
Digital News Daily, Laurie Sullivan - Wednesday, October 9, 2019
A shooter outside a synagogue in Germany used Amazon Twitch to broadca ...
- Bing Adopts Google Chromium-Based Edge Browser
Performance Marketing Insider, Laurie Sullivan - Thursday, October 10, 2019
The move will result in less fragmentation of the web, especially f ...