- Marfeel Reduces Ad Load Times To 2.4 Seconds On iOS Mobile Devices
Digital News Daily, Laurie Sullivan - Wednesday, October 2, 2019
The technology aims to reduce publisher viewability obstacles by 66% for displ ...
- DAX And Urban One Ink Radio, Programmatic Deal
Digital News Daily, Laurie Sullivan - Wednesday, October 2, 2019
Digital audio advertising company DAX announced a long-term exclusive sales partnership wi ...
- 83 Days Until Christmas -- When Will Marketers Spend Budgets?
Performance Marketing Insider, Laurie Sullivan - Thursday, October 3, 2019
Kantar expects ad spending to rise for 2019 compared with the pri ...
- Recalling California Governor Gavin Newsom Won't Change CCPA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 2, 2019
What should change is how brands think about California's privacy policy, accordi ...
- Shopify Marketing Partners With Microsoft Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 2, 2019
The partnership follows a list of marketing services available today in Shopi ...
- How Stitch Fix Marketing Personalizes Experiences
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 2, 2019
The personalized feature, based on items already purchased from the company, serv ...
- LinkedIn To Give Marketers Audience Insights Before Campaigns Run
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 1, 2019
On Tuesday, LinkedIn introduced more sophisticated audience forecasting and reporting features ...
- Lexus Joins Initiative To Ensure Data Is Validated And Privacy Compliant
Digital News Daily, Laurie Sullivan - Monday, September 30, 2019
Lexus joined several companies in an initiative that ensures its influencer marketi ...
- Lotame Plans Services Built Off Its Private Data Exchange
Digital News Daily, Laurie Sullivan - Monday, September 30, 2019
Lotame recently launched a Private Data Exchange that it says will n ...
- Report: Going Offline For Consumer Data To Target Online Campaigns, Media Buys
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 1, 2019
Marketers that use call tracking are more confident in their use ...
- WeWork's Conductor To Keep Its Plan To Spin Off From Parent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 1, 2019
Reports suggest the We Company will try to sell three companies ...
- Google Ads Takes Reporting Across Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 30, 2019
Google Ads announced Monday the availability of cross-account analysis in Report Edit ...
- Google's New Layout For Call-Only Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 30, 2019
Google rolled out a new layout for its call-only ads in an effo ...
- OOH Data Partnership Finds New Ways To Connect Online, Offline Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2019
Partnership helps marketers that buy media on digital billboards throughout the count ...
- Google Search News -- John Mueller's New Gig As Anchorman
Performance Marketing Insider, Laurie Sullivan - Monday, September 30, 2019
As Google defines its position as a news publisher, Mueller will provi ...
- Google Advice On Core Ranking Updates
Performance Marketing Insider, Laurie Sullivan - Friday, September 27, 2019
Google has updated its advice to help marketers determine how updates ha ...
- Deconstructing Amazon's Ecommerce Search Engine
Performance Marketing Insider, Laurie Sullivan - Thursday, September 26, 2019
While Google asks "What results most accurately answer the searcher's query?" Amaz ...
- Gartner Optimistic About Visual Search As An Emerging Technology
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 25, 2019
Visual search has increasingly become a channel that can drive consumers fr ...
- Why SEO Isn't Enough
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 24, 2019
Digital agency Aimclear has been treating Google sitelinks in paid ads ...
- Data Estimates 40% Of All Media Spend Is Wasted -- How One Company Is Plugging The Holes
Data & Programmatic Insider, Laurie Sullivan - Monday, September 23, 2019
Commerce Signals estimates 40% of all media spend is wasted, a numb ...
- Researchers Find Malicious Auto-Redirect Ads In Programmatic Video
Digital News Daily, Laurie Sullivan - Friday, September 20, 2019
A new form of auto-redirect malvertising hidden in the code of programmatical ...
- YouTube Automates, Simplifies Choosing Video Ads To Serve Up
Digital News Daily, Laurie Sullivan - Monday, September 23, 2019
YouTube on Monday at Advertising Week New York plans to announce Vid ...
- The Impact Of Star Ratings And Reviews On Revenue
Performance Marketing Insider, Laurie Sullivan - Monday, September 23, 2019
The best place to be is between 3.5 stars and 4.5 star ...
- Macy's Changing Its Marketing Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 20, 2019
Macy's will begin testing same-day delivery in 30 markets for online orde ...
- Google Ads Makes Store Visits Available In Smart Bid Optimization
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 20, 2019
For search and shopping campaigns, store visits in smart bidding is n ...
- Will Google Become An Energy Broker To Power Internet Technology?
Performance Marketing Insider, Laurie Sullivan - Friday, September 20, 2019
Google on Thursday announced two new grants from Google.org to provide suppo ...
- BrightEdge Acquires Trilibis Technology, Forms M&A Team, Builds Tech To Automate SEO
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 19, 2019
BrightEdge has acquired technology from Trilibis that improves site performance, released ...
- Fake Product Reviews Drive Companies To Form Stronger Technology Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 19, 2019
Companies like Uberall have launched a partnership with TrustPilot, a review platfo ...
- Study Finds CMOs Overlook Search Opportunities To Drive Growth
Performance Marketing Insider, Laurie Sullivan - Thursday, September 19, 2019
Some of the missed opportunities include the role SEM plays in partn ...
- Microsoft Advertising To Publish Targeting Play Book, Releases Audience Tools To More Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 18, 2019
New audience-targeting tools were introduced in an open beta. The Audience Targeti ...