- Alleged Fake Reviews, SEO At Center Of Brewing Legal Battle
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 25, 2019
A legal battle is brewing over fake reviews and SEO between t ...
- Alphabet Increases Quarterly Ad Revenue To $32.6 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 25, 2019
Alphabet reported second-quarter 2019 earnings Thursday with revenue of $38.9 billion, ...
- U.S. Investigates Alphabet's Work With Chinese Government, No Concerns With Google
Digital News Daily, Laurie Sullivan - Wednesday, July 24, 2019
Treasury Secretary Steven Mnuchin on Wednesday said he and President Donald Tru ...
- Facebook Automated Ad Placement Seems Key In Advertising Strength Across Its Platforms
Performance Marketing Insider, Laurie Sullivan - Thursday, July 25, 2019
Despite privacy concerns and reports of diminished use, Facebook advertising remains stron ...
- Retailers Concerned About Amazon Undercutting Prices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 24, 2019
About three-quarters of marketers and execs who set product prices are mo ...
- Google Sets Deadline For User Data Policy Changes
Digital News Daily, Laurie Sullivan - Tuesday, July 23, 2019
Changes to third-party developer access to Google account and Android device da ...
- Search Glitch In Google App Keeps Page From Fully Rendering
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 24, 2019
Another day, another Google search bug of one kind or another? ...
- Amazon Takes Google Ad Market Share, Microsoft Advertising Holds Strong
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 23, 2019
Amazon top-of-search ad placements accounted for just 3% of impressions but 3 ...
- New Microsoft 'Experiments' Feature Lets Brands Test Ad Campaigns
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 23, 2019
Experiments, on Microsoft's ad platform, works similarly to the way that compani ...
- Borrell Data Shows Local SMBs 'Bewildered' By Expanding Marketing Channels
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 22, 2019
Most local marketers from small and medium-size businesses do not use marketi ...
- Google Search Engine For Toddlers Detailed In Patent
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 22, 2019
Google's developers would "gamify" the search engine experience of looking up informatio ...
- Clothing Subscription Service Relies Heavily On Data, Building Audience Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, July 22, 2019
ThreadBeast has made a name for itself by building personas and usi ...
- Amazon Changing Rules For Third-Party Sellers Worldwide, Germany Drops Probe
Digital News Daily, Laurie Sullivan - Friday, July 19, 2019
Germany agreed to drop a seven-month investigation into Amazon's merchant terms a ...
- Google Reportedly Paying $5 For Your Face Specs
Performance Marketing Insider, Laurie Sullivan - Monday, July 22, 2019
Google bought George's face for $5. He's an engineer who is n ...
- Google Focuses On Niche Local Events To Gain More Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 19, 2019
Google sees local services as a path to peer-to-peer conversations to ga ...
- Microsoft Cites LinkedIn's Contribution During Earnings Call
Performance Marketing Insider, Laurie Sullivan - Friday, July 19, 2019
LinkedIn has been viewed as a stuffy B2B marketing platform, but wi ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 18, 2019
Paid search remains the dominant digital ad channel, yet marketers still fa ...
- Algolia Search Puts Focus On Speed, Personalization, Voice
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 18, 2019
Algolia on Thursday released updates to its search technology with personalization, voi ...
- Amazon, Google Questioned By Congress About Manipulating Algorithms
Performance Marketing Insider, Laurie Sullivan - Thursday, July 18, 2019
Congressman David Cicilline questioned Google, Amazon, Apple and Facebook, with a foc ...
- Local Search Analytics Defines True Local Competitors, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
Google's focus on hyperlocal search data prompted Moz to build a platfo ...
- Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
"Niche players are doing very well," says Jim Leichenko, Kantar director ...
- Google's Political Ad Transparency Data Reportedly Fraught With Errors
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 17, 2019
Google doesn't always record political ads bought with its advertising tools, a ...
- Trump To Look Into Google-China Ties
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 16, 2019
On Tuesday, President Trump announced his administration will look into Google's ti ...
- How Many Changes Annually Does Google Make To Its Search Platform?
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 16, 2019
Google on Monday released the number of changes it made last ye ...
- Google Working On AI In China Has Billionaire Peter Thiel, Others Raising Major Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 15, 2019
Theft of U.S. intellectual property in China is common, but it's ju ...
- Microsoft Changes Cortana To Integrate With Amazon Alexa
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 15, 2019
The Verge calls it a "relatively minor change. but it shows h ...
- Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 15, 2019
Thousands of apps in the U.S. Google Play Store still bypass permissio ...
- Changes To How Facebook Lets Users Opt Out Of Targeted Ads
Performance Marketing Insider, Laurie Sullivan - Monday, July 15, 2019
Facebook made two changes to its platform last week, to give mo ...
- Amazon Prime Day Drives Loyalty, Yet Return Rate Remains A Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 12, 2019
Big opportunities exist for brands to build loyalty during Amazon Prime Da ...
- Microsoft Creates Blueprint For Successful Customer Experiences Backed By Data And AI
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 15, 2019
Innovation is longer about creativity, but rather having the data and t ...
