- Study: Some Ecommerce Product Categories With Less Info Need Paid Ads To Perform Well
Performance Marketing Insider, Laurie Sullivan - Friday, September 13, 2019
Depending on the product category, sponsored listings can improve consumer search effectivene ...
- Yelp Introduces Connect And Waitlist For Restaurants
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 12, 2019
Yelp on Thursday announced new publishing features for restaurant owners and n ...
- Google Algorithm Change Looks To Reward Original Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 12, 2019
Google recently made changes to its guidelines to help its raters identi ...
- SEO, Paid-Search Education Crammed Into Enterprise Business Model
Performance Marketing Insider, Laurie Sullivan - Thursday, September 12, 2019
Directive Consulting, a global enterprise search marketing agency, will launch a full-learni ...
- Adobe Builds Photoshop-Inspired Analytics Tool
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 11, 2019
Adobe will bring together customer data from across an organization and prese ...
- Apple Says Google Created 'False Impression' About iPhone Hacks
Digital News Daily, Laurie Sullivan - Tuesday, September 10, 2019
After accusing Google of creating a false impression about its iOS operati ...
- SharkNinja Analyzes Keywords In Reviews To Improve Customer Service, Reduce Costs
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 11, 2019
SharkNinja marketers worked with Clarabridge to analyze keywords and identify unmet consum ...
- Taylor Swift Reportedly Threatened To Sue Microsoft Over AI Chatbot
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 10, 2019
Microsoft President Brad Smith reveals why the chatbot, Tay, never had ...
- Marketers Share Their Stories Of September 11, 2001
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 11, 2019
Eighteen years later, marketers share their own stories of horror, disbelief, sadnes ...
- Poor Data Quality: Marketers Waste 21 Cents Of Every Dollar Spent On Media
Digital News Daily, Laurie Sullivan - Monday, September 9, 2019
Marketing teams spend about 32% of their time managing data quality, a ...
- Google Nofollow Links Become 'Hint' In Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 10, 2019
Google's nofollow link attribute will act as a "hint" rather than ...
- Trivago Prioritizes Search Rankings For Advertisers Paying Additional Fees, ACCC Claims
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 9, 2019
The Australian Competition & Consumer Commission on Monday initiated a case ...
- 50 Attorneys General Back Google Antitrust Probe
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 9, 2019
The probe, which begins with a focus on advertising dominance, has ask ...
- Apple Changes Its App Store Search Algorithm
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 9, 2019
Apple has adjusted its App Store algorithm so fewer of its o ...
- Google Healthcare Policy Prohibits Advertising For Unproven, Experimental Techniques
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 9, 2019
Google announced a Healthcare and medicine policy to prohibit advertising for unproven or experiment ...
- Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure Media
Data & Programmatic Insider, Laurie Sullivan - Friday, September 6, 2019
The integration with more than 60 data providers and marketplaces gives advertise ...
- Microsoft Advertising Releases Negative Keyword Conflicts Report
Performance Marketing Insider, Laurie Sullivan - Monday, September 9, 2019
Microsoft Advertising has released what it is calling a product negative keywo ...
- How Google, Facebook Antitrust Probe Impacts Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 6, 2019
U.S. Attorney Generals are set to file an antitrust probe into Goog ...
- Microsoft Advertising Launches Responsive Search Ads To All Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 6, 2019
Microsoft Advertising on Friday opened responsive search ads to all advertisers ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality Campaigns
Digital News Daily, Laurie Sullivan - Thursday, September 5, 2019
Personalized dynamic creative ads are especially effective in the travel and hospitali ...
- Physical Appearance Impacts Online Reviews, Cornell University Research Finds
Performance Marketing Insider, Laurie Sullivan - Friday, September 6, 2019
Attractive reviewers have more clout with online recommendations, Cornell University research find ...
- YouTube Cozies Up To Fashion Retailers, Brands With New Destination
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 5, 2019
YouTube on Thursday introduced a vertical on the video platform featuring origin ...
- IAB Tech Lab Presents Solution To Universal ID Privacy Tracking
Digital News Daily, Laurie Sullivan - Wednesday, September 4, 2019
The solution is intended to standardize data collection and improve privacy settin ...
- GumGum To Introduce Service Based On Contextual Ad Tech
Digital News Daily, Laurie Sullivan - Wednesday, September 4, 2019
GumGum plans to introduce "contextual" technology packaged as a service that C ...
- Google Now Recommends TV Shows, Movies Based On Data You Feed Its Algorithms
Performance Marketing Insider, Laurie Sullivan - Thursday, September 5, 2019
Google will now personalize TV and movie recommendations in search, and starti ...
- Search Backs Social When Looking For Health Care Providers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 4, 2019
Consumers are searching for health care providers on social media rather th ...
- Google Accused Of 'Cookie Matching,' Common Industry Practice
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 4, 2019
Google has been accused of using a tracker containing web-browsing information, locati ...
- Google Launches First B2B Search Campaign In U.K.
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 3, 2019
Google's U.K. B2B campaign is intended to highlight the importance of sear ...
- Google Is Target Of New Antitrust Probe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 3, 2019
The state of Texas leads a group of more than 30 attorne ...
- What Are 'Clean Rooms' -- And Why Do Amazon, Google, Facebook Want One?
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 3, 2019
"Clean rooms" have become a way for brands and agencies to u ...