- Deconstructing Amazon's Ecommerce Search Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2019
While Google asks "What results most accurately answer the searcher's query?" Amaz ...
- Google Finds Apple Two-Year-Old Massive Security Flaw
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 30, 2019
Google's Project Zero team has disclosed that a number of hacked websit ...
- DuckDuckGo Bashes Facebook, Google In Video Over Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 30, 2019
The video lists "five good reasons to dump" Facebook and Google, accusi ...
- D2C Brands Have Higher Click-Through, Conversion Rates On Mobile
Digital News Daily, Laurie Sullivan - Thursday, August 29, 2019
A study has found that direct-to-consumer brand advertisers have higher click-through a ...
- Back-To-School Purchases Expected To Rise During Labor Day -- Don't Forget Teachers
Performance Marketing Insider, Laurie Sullivan - Friday, August 30, 2019
With school back in session in some parts of the U.S., merchan ...
- Documents Show Google Cloud Division Helping To Power U.S. Immigration Project
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 29, 2019
Government contracts have stirred controversy across Google in areas ranging from technolo ...
- Is Former Googler John Giannandrea Pushing Apple Toward A Better Search Engine?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 29, 2019
Apple users seeing smarter web answers are wondering whether John Giannandrea, form ...
- Gartner Optimistic About Visual Search As An Emerging Technology
Performance Marketing Insider, Laurie Sullivan - Thursday, August 29, 2019
Gartner classifies visual search as an emerging technology, on par with resul ...
- Google Simplifies Publisher Content Guidelines To Reduce Conflicts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 28, 2019
Publishers will begin to see updates in the way Google presents i ...
- Bazaarvoice Acquires Influenster To Improve Product Reviews, UGC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 28, 2019
Influenster's "product obsessed" community attracted Bazaarvoice. Its six million community members sha ...
- Fake App Installs Collectively Cost Companies Billions
Digital News Daily, Laurie Sullivan - Tuesday, August 27, 2019
Digital ad fraud for mobile and in-app advertising will cost advertisers ...
- Amazon Still Dealing With Fake, Hijacked Reviews
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 28, 2019
"Review hijacking" -- when a product's seller links positive reviews from anothe ...
- Google Maps, Discover, E-Commerce Could Contribute $5B To Alphabet FY20 Revenue, Analyst Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 27, 2019
Google Maps should contribute about $1.6 billion in 2020, with Discover ...
- Former Googler Charged With Taking Trade Secrets To Uber
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 27, 2019
The U.S. Department of Justice criminally indicted ex-Google engineer Anthony Levandowski on ...
- Yelp Personalizes Local Queries And Results To Gain Lead On Google, Others
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 27, 2019
Yelp launched a feature in its app on Tuesday that allows use ...
- Amazon And Baidu Outsell Google In Smart Speakers For Two-Way Engagement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 26, 2019
About half of smart speakers from Amazon and Google were shipped ...
- Annalect's LinkedIn Data Integration Provides Insights Into Content For Business Audiences
Data & Programmatic Insider, Laurie Sullivan - Monday, August 26, 2019
LinkedIn is offering brand marketers more data to build content. Omnicom's glob ...
- Amazon, Large Ecommerce Tech Companies Most Affected By France Tax
Performance Marketing Insider, Laurie Sullivan - Monday, August 26, 2019
The U.S. and France have reportedly reached an agreement that will ma ...
- Google Changes Open Culture Amid Internal Turmoil Over Politics
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 23, 2019
In a radical departure from how Google has been operating, on Frid ...
- Democrats, Republicans Battle Over Competitive Search Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 23, 2019
The Joe Biden campaign is calling out President Trump's reelection campaign f ...
- Doritos Drops Brand And Logo For Color, Ingredients -- Can Search Do The Same?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 26, 2019
Would brands be recognized if they dropped their name in organic a ...
- LoopMe Teams With Numerator To Fill A Data Gap
Digital News Daily, Laurie Sullivan - Thursday, August 22, 2019
LoopMe, which optimizes media based on AI, teamed up with Numerator, whi ...
- Turbulent Times: News Corp Service Could Change How Google, Bing Support Publishers
Performance Marketing Insider, Laurie Sullivan - Thursday, August 22, 2019
Knewz.com, expected to debut later this year, will support a website a ...
- Google Calls On Ad Industry To Develop Privacy Standards Based On User Expectations
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 22, 2019
Google engineers on Thursday released their vision of how the company pla ...
- Google To Give Publishers More Information When Ad Traffic Is Restricted
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 23, 2019
Google will give AdMob and AdSense publishers more information each time ...
- Alibaba, Baidu, Google, Microsoft, Others Back Confidential Computing Consortium
Digital News Daily, Laurie Sullivan - Thursday, August 22, 2019
Alibaba, Baidu, Google Cloud, IBM, Intel, Microsoft and four other companies ha ...
- How Intent Data Measures Campaign Awareness
Performance Marketing Insider, Laurie Sullivan - Thursday, August 22, 2019
Just Media used data from a coop of 4,000 online websites ...
- Data Shows Consumers Need More Education On How Brands Personalize Their Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 21, 2019
Overall, consumers across all generations prefer to see personalized content on Googl ...
- It Takes More Than Data To Improve The Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 21, 2019
Among marketers surveyed, 32% said they would invest in data, analytics a ...
- Bing Webmaster Tools Adds Domain Connect Verification
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 21, 2019
Microsoft Advertising on Wednesday announced support for the Domain Connect open standard th ...