- Meet BERT, Google's Latest Neural Algorithm For Natural-Language Processing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 25, 2019
Google is applying its BERT models to search to help the engi ...
- Lotame Tackles CCPA And GDPR Compliance, Following IAB Tech Lab, Google Announcements
Digital News Daily, Laurie Sullivan - Thursday, October 24, 2019
Ad-tech data companies like Lotame have begun to release tools aimed ...
- Marketers Finally Learning How To Optimize Search Spend, Data Shows
Performance Marketing Insider, Laurie Sullivan - Friday, October 25, 2019
Clicks grew at nearly twice the rate of spend and impressions gr ...
- Adobe Adds Commerce Tools To Magento, Cloud Services On Amazon And Microsoft
Digital News Daily, Laurie Sullivan - Wednesday, October 23, 2019
Magento, the e-commerce platform aimed at SMBs, has begun to integrate wi ...
- Lead-Generation Service Shows How Much Data Google Home Devices Collect
Performance Marketing Insider, Laurie Sullivan - Thursday, October 24, 2019
Data collected from Google smart home and personal devices by searches, sensor ...
- Google First To Reach Quantum Supremacy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 23, 2019
The milestone aims to show it is possible to achieve quantum spee ...
- Microsoft Advertising Gets A Redesign, Data Shows Market Share Rising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 23, 2019
On Wednesday Microsoft Advertising unveiled a preview of the redesign. The n ...
- Microsoft: Business Unit Containing Search Contributes To Increase In Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 23, 2019
Microsoft reported financial results for the quarter ending Sept. 30 with reven ...
- Amazon Advertising Gets Major Boost From Prime Day, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 24, 2019
A significant portion of Amazon's Q3 sales came in during Prime Da ...
- Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 23, 2019
Advertisers increased investments in Sponsored Brands -- formerly Headline Search Ads ...
- Freckle, iCrossing Partnership Focuses On Privacy Compliance And Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 22, 2019
The partnership between data and media measurement company Freckle and iCrossing wi ...
- Star Ratings And Reviews Most Likely To Turn Into Profits
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 22, 2019
Most businesses reply to one- and five-star review ratings far more oft ...
- 1st Half Digital Ad Revenue Reaches $57.9B, Performance Pricing Increases Share
Digital News Daily, Laurie Sullivan - Monday, October 21, 2019
Key drivers for growth include video advertising, with marketers spending 36% mo ...
- Consumers Plan To Spend $490 Million On Pet Halloween Costumes
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 22, 2019
No surprise here, especially in California, where women bring dogs in ba ...
- Facebook Opens Search Ad Placements To All Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 21, 2019
Ads in Facebook Search Results are now open to all marketers f ...
- Data Shows More Then Half Of Google Searches Lead Shoppers To Fake Goods
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 21, 2019
The findings suggest Google puts consumers at risk of buying fake electroni ...
- In-App Fraud, Targeting Present Major Challenges For Holiday Season
Data & Programmatic Insider, Laurie Sullivan - Monday, October 21, 2019
Companies are forecast to spend $77 billion on mobile in-app advertising th ...
- PreciseTarget, Equifax Partnership To Focus On Custom Targeting
Digital News Daily, Laurie Sullivan - Friday, October 18, 2019
The partnership, beginning in early November, will offer new products that enab ...
- Google Ads Conversions-By-Time Reporting Makes Much More Sense
Performance Marketing Insider, Laurie Sullivan - Monday, October 21, 2019
Google Ads recently introduced a reporting feature that allows marketers to s ...
- Gartner: Only 10% Of Brands Take Full Advantage Of Search
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2019
Investments in paid media rose from 23% of the total marketing budg ...
- Invoca Secures $56 Million To Build AI And Analytics Into Voice Calls
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 17, 2019
Invoca, which focuses on call tracking and conversational analytics, announced Thursday th ...
- Paid Search Association Created By Experts To Focus On Industry
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 17, 2019
A group of industry veterans have joined to create The Paid Sear ...
- Hunter Douglas Uses Speech Analytics Feedback To Improve Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 18, 2019
Manufacturer and marketer Hunter Douglas analyzed customer communications to identify when a ...
- Verizon Media To Run Native Ads In Apple News, Apple Stock Feeds In Canada, Australia, U.K.
Digital News Daily, Laurie Sullivan - Thursday, October 17, 2019
Advertisers now have the option to native ads from Verizon Media ...
- Deloitte: Digital Media Makes People Feel Isolated
Digital News Daily, Laurie Sullivan - Wednesday, October 16, 2019
Digital technologies can erode the connection with humans, creating what Anthony Stepha ...
- Brexit Content Driving Google Searches To Publishers
Performance Marketing Insider, Laurie Sullivan - Thursday, October 17, 2019
Most people searching Google for information about Brexit are clicking on lin ...
- One In Three B2B Marketers Cite Data As Critical Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 16, 2019
Dun & Bradstreet's Marketing and Advertising Outlook found 88% of B2B markete ...
- Google Earbuds Get Into Consumers' Heads
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 16, 2019
The earbuds have hands-free access to Google Assistant and a built-in micropho ...
- Algolia Secures $110 Million In Series C Funding To Finance Global Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 15, 2019
The company now estimates it supports more than 8,000 businesses, up fr ...
- Apple Defends Sharing Browser Data With Google, Tencent
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 15, 2019
The feature being debated is built into Apple's Safari web browser f ...