Magento, the e-commerce platform aimed at SMBs, has begun to integrate with Adobe technology powered by Sensei. The technology collects data to personalize recommendations, among other features.
“Starting in January, we will open an early access program for product recommendations for Magento Commerce customers,” said Peter Sheldon, senior director of strategy at Adobe.
The product recommendations feature analyzes shopper behavior to help merchants generate personalized recommendations. It uses a tagging and targeting technology framework, which can be added to relevant store pages through widgets and APIs.
Adobe, which acquired Magento in May 2018 for about $1.68 billion, announced updates to its commerce platform that brings Adobe’s enterprise commerce capabilities to SMBs and mid-market merchants. The announcement made earlier this week at the MagentoLive customer conference in Amsterdam.
Sheldon also announced Magento’s integration with Amazon in the U.K. Adobe made this capability available in the U.S. earlier this year.
He also said the company added the ability for customers to run Magento Commerce on Microsoft Azure. It will allow advertisers to pick the cloud provider of choice—Amazon or Microsoft—beginning in early 2020.
Then there’s the addition of integrating Adobe Stock with Magento Commerce and Open Source. The feature provide a searchable interface within the Magento admin to discover, preview and embed licensed stock images within the platform.
Adobe Stock has more than 130 million assets, including images, templates, 3D assets, more than eight million stock videos, and 750,000 Premium collection images.