- D2C Click-To-Shop Ads Drive Interaction For Carhartt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 17, 2019
The D2C interactive campaign informed consumers about the brand and its product ...
- Adobe Finds Marketers Lacking Data Tools Avoid Emerging Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 17, 2019
Only 1% of enterprise decision makers said voice interfaces will enhance custom ...
- Pinterest Rebrands Partner Program, Expands Shoppable D2C Experience
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 18, 2019
At Cannes Lions, Pinterest announced the expansion of its partner program ...
- Branded Content Project Details Local Media Spend, ROI For Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, June 17, 2019
The Local Media Consortium and Local Media Association recently announced results fr ...
- Marketers Want Alternatives To Amazon, Facebook, Google
Performance Marketing Insider, Laurie Sullivan - Monday, June 17, 2019
Amazon, Facebook and Google will account for 43% of the $129.34 billi ...
- Alphabet-Owned Jigsaw Experimented With Russian Troll Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 13, 2019
Jigsaw reportedly purchased services from a social media trolling company to stu ...
- Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 14, 2019
Jumpshot analyzed visits and transactions for a variety of brand categories includi ...
- Voice Technology Slow To Catch On
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 14, 2019
Several recent studies, including some expected to be released this week, sugge ...
- Amazon Benefits Most When Social Ads Drive Search
Performance Marketing Insider, Laurie Sullivan - Friday, June 14, 2019
The impact of social campaigns on search advertising and marketing may se ...
- Video Transcription Opens New Doors For Search Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 13, 2019
Trint is the brainchild of reporter and former foreign correspondent Jeff Kofma ...
- Mary Meeker's Annual Internet Trends Report And What Search Marketers Should Know
Performance Marketing Insider, Laurie Sullivan - Thursday, June 13, 2019
Mary Meeker's 2019 Internet Trends report covers all things digital: from slowi ...
- Google, Bing Driving Changes In CTRs, CPCs
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 12, 2019
As marketers keep increasing budgets for paid-search ads running on Google a ...
- Google Has A List Of Everything Purchased When Merchants Email You The Receipt
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 11, 2019
Google is collecting baskets of personal information on Gmail users and oth ...
- Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution Approach
Data & Programmatic Insider, Laurie Sullivan - Monday, June 10, 2019
Kantar's full-funnel, multi-touch approach is intended to teach marketers to focus ...
- Ycor's Successful Bid For Sizmek Would Create Stand-Alone Company
Digital News Daily, Laurie Sullivan - Friday, June 7, 2019
Ycor's successful bid would build a stand-alone company to support ad servi ...
- Google Warns Trump Administration Of Security Risks From Huawei Ban
Digital News Daily, Laurie Sullivan - Friday, June 7, 2019
Google senior execs are now reportedly pushing for an exemption from t ...
- Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Performance Marketing Insider, Laurie Sullivan - Monday, June 10, 2019
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ad ...
- Google Stadia To Launch In November
Digital News Daily, Laurie Sullivan - Thursday, June 6, 2019
On Thursday, Google announced plans to launch its Stadia streaming cloud-based ga ...
- Voice Search Study Ties Answers To Top Three Organic Results
Performance Marketing Insider, Laurie Sullivan - Friday, June 7, 2019
Several factors influence the answers Google Assistant returns. Performance factors range fr ...
- Consumers Noticing More Ads Referencing Location Tracking
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 6, 2019
Consumers may be willing to give up privacy for convenience in app ...
- Google Buys Looker For $2.6 Billion, Amazon Among Customers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 6, 2019
Google announced Thursday it plans to acquire business intelligence platform Looker f ...
- Apple Developer Sign-In Button Instructions Raising Eyebrows
Digital News Daily, Laurie Sullivan - Wednesday, June 5, 2019
Apple wants developers to use a new "Sign in with Apple" butt ...
- How Amazon, Instagram Influencer Content Changes Search
Performance Marketing Insider, Laurie Sullivan - Thursday, June 6, 2019
Instagram has turned influencer-produced organic branded content into ads that run throu ...
- Microsoft Partners With Nasdaq, Taps Bing, To Provide Investor Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 5, 2019
Microsoft has partnered with Nasdaq and Refinitiv to use real-time data throu ...
- When Bing Local Inventory Ads Should Be The Focus
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 5, 2019
Marketers can expect Local Inventory ads from Microsoft Advertising to emerge fr ...
- Google Strengthens Search Indexing, Merkle Launches Podcast Series
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 4, 2019
Google announced earlier this year that podcasts will begin indexing in sear ...
- Yext Intros Knowledge Graph, Rebrands Based On Natural Language Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 4, 2019
Yext entered a new era in search on Tuesday, introducing the ne ...
- Inaccurate Server Configuration Caused Google Cloud Service Outage On Sunday
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 4, 2019
The disruption in service on Sunday was caused by an “incorrectly applied&rdqu ...
- FTC Secures Rights To Examine Facebook, Possibly Investigate Google
Digital News Daily, Laurie Sullivan - Monday, June 3, 2019
As part of an agreement, it will allow the Department of Justi ...
- Microsoft Bing Hits 10
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 4, 2019
It's doubtful that the colors or the shape of Bing's logo influenc ...
