- Amazon, Google, Microsoft Advertising Veteran Launches Analytics Platform
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 14, 2019
The founder of an intelligent insights platform led the development of ...
- Amazon Takes U.S. Search Ad Share From Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 15, 2019
This year, Amazon will take 12.9% paid-search market share in the U. ...
- Google Defines Its Commitment To Ad Targeting And Data Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 14, 2019
Google has moved deep into targeting with ads based on a comple ...
- Vibenomics, SafeGraph Partnership Adds Music, Location Targeting To DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2019
Vibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This wee ...
- Former Omnicom Media Chief de Nardis Explains Move To LoopMe Board
Digital News Daily, Laurie Sullivan - Friday, October 11, 2019
De Nardis wanted to look at a brand's challenges first and th ...
- Trump Joins Twitch Live-Streaming Platform
Digital News Daily, Laurie Sullivan - Friday, October 11, 2019
The platform does not allow politicians to buy advertising on Twitch, b ...
- Can Toys R Us Bring Back Target's Online Toy Shoppers?
Performance Marketing Insider, Laurie Sullivan - Monday, October 14, 2019
Jumpshot saw "a fair amount of overlap in the kinds of to ...
- Moz Develops New Metrics For SEO Analysis
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 11, 2019
Moz's Domain Analysis launched earlier this week to support search engine optimizatio ...
- Creating Mega Fans: Social Influence Declines As Fans Age
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
Discovery, emotional investment, and evangelism comprise 75% of the fan market a ...
- PepsiCo, Equifax Among Those Named IAB Data Rockstars 2019
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
American businesses spent nearly $19.2 billion on audience data and solutions ...
- Voice Enables Local Businesses To Compete With Amazon
Performance Marketing Insider, Laurie Sullivan - Friday, October 11, 2019
Voice search and services are increasingly becoming an important part of selecti ...
- Amazon Twitch Used To Stream Shooting Outside Synagogue In Germany
Digital News Daily, Laurie Sullivan - Wednesday, October 9, 2019
A shooter outside a synagogue in Germany used Amazon Twitch to broadca ...
- Bing Adopts Google Chromium-Based Edge Browser
Performance Marketing Insider, Laurie Sullivan - Thursday, October 10, 2019
The move will result in less fragmentation of the web, especially f ...
- Brands Getting Too Comfortable With Media Budgets On Google, Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 9, 2019
Marketers aren't doing enough to diversify their ad dollars or leverage first-par ...
- Newswire Moves Into Earned Media Managed Services
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 9, 2019
The managed service focuses on performance-based marketing and is aimed at turni ...
- Google Expands Self-Service, Automation For YouTube Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 8, 2019
Google on Tuesday revealed a self-service platform, Instant Reserve, for YouTube th ...
- Study: Digital Or Traditional Media -- What Works Best For Agencies?
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2019
Agencies believe traditional media works better to spread the word and ma ...
- Nextdoor Dabbles In Hyper-Local Advertising
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 8, 2019
Neighborhood social network Nextdoor has introduced Local Deals, which allows businesses, servi ...
- Google Search Adds Reports For Video Enhancement, Video Appearances Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 7, 2019
The reports, which serve up in the Google Search Console, support resear ...
- Why There's A Scarcity Of Valuable Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 7, 2019
To compete in a world where data requirements continue to increase, markete ...
- Political Ads Come Under Fire As TikTok, Facebook, Others Enforce, Update Policies
Digital News Daily, Laurie Sullivan - Friday, October 4, 2019
TikTok, Facebook, Twitter, CNN, and Google face difficult decisions amidst a clima ...
- Microsoft Advertising Rethinks Terminology To Sync With Marketers
Performance Marketing Insider, Laurie Sullivan - Monday, October 7, 2019
Microsoft Advertising said it wants to make it easier for marketers ...
- Brinks Taps Apple iOS Chat Feature On Google Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 4, 2019
The feature, made possible by an update in Apple's iOS 13, allo ...
- Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds
Performance Marketing Insider, Laurie Sullivan - Friday, October 4, 2019
Basic digital business information should be easy to manage, but 71% ...
- Microsoft's Mobile Future Built On Google Code Gives Brands More Screen Space
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 3, 2019
Microsoft announced this week that it will reenter the smartphone market wi ...
- Google Shopping Goes Live With Price-Tracking Email Alerts, Visual Search, Clean Energy Incentive
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 3, 2019
The Google Shopping experience is now live across mobile and desktop, wi ...
- Marfeel Reduces Ad Load Times To 2.4 Seconds On iOS Mobile Devices
Digital News Daily, Laurie Sullivan - Wednesday, October 2, 2019
The technology aims to reduce publisher viewability obstacles by 66% for displ ...
- DAX And Urban One Ink Radio, Programmatic Deal
Digital News Daily, Laurie Sullivan - Wednesday, October 2, 2019
Digital audio advertising company DAX announced a long-term exclusive sales partnership wi ...
- 83 Days Until Christmas -- When Will Marketers Spend Budgets?
Performance Marketing Insider, Laurie Sullivan - Thursday, October 3, 2019
Kantar expects ad spending to rise for 2019 compared with the pri ...
- Recalling California Governor Gavin Newsom Won't Change CCPA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 2, 2019
What should change is how brands think about California's privacy policy, accordi ...