- Isobar Brazil Launches Programmatic Print Ad That Provides Personalized Offers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 12, 2019
The print ad has a smartphone-readable QR code and the new form ...
- Amazon Hints At Expanding Blockchain Into Advertising
Digital News Daily, Laurie Sullivan - Friday, August 9, 2019
Amazon appears to be looking to build out its ad business ...
- Google Rivals Opting Out Of Forced Search Engine Auction In Europe
Performance Marketing Insider, Laurie Sullivan - Monday, August 12, 2019
Berlin-based search engine Ecosia said Monday it will opt out of participati ...
- UPS Study Reveals Consumer Concerns, Efficiencies In Online Shopping, Research
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 9, 2019
Consumers have a host of concerns, from search engines and marketplaces ...
- Google Indexing Issue From This Week Resolved
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 9, 2019
Google stopped indexing new content in search results Thursday. By Friday, t ...
- Audience Targeting In LinkedIn Could Become 'Game Changer'
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 9, 2019
Audience-based targeting, an area where search had traditionally lagged behind other channe ...
- Adobe Survey Finds Intracompany Collaboration A Major Challenge
Digital News Daily, Laurie Sullivan - Thursday, August 8, 2019
Cross-team collaboration is key, but expectations and aligning processes can fall sh ...
- The Impact Of Star Ratings And Reviews On Revenue
Performance Marketing Insider, Laurie Sullivan - Friday, August 9, 2019
The best place to be is between 3.5 stars and 4.5 star ...
- Lawyer Ethics Panel Defines Search Engine Marketing Practices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 8, 2019
Lawyers are now confronting the topic of ethics when they use sear ...
- Google Brings Podcast Listening To Desktop And Mobile Search
Performance Marketing Insider, Laurie Sullivan - Thursday, August 8, 2019
Later this year, Google plans to bring podcast listening to Google Assista ...
- IgnitionOne Forms Data, Media Consultancy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 7, 2019
IgnitionOne is formally introducing a customer data and media consultancy to he ...
- Google Shopping Monitors Gun-Related Products, Search Engine Regulation Remains A Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 7, 2019
The online marketplace removed gun-related products like "the $31.25 20-round Hornady Critic ...
- IAB Forecasts Digital Ad Revenue To Reach $28.4 Billion In Q1
Digital News Daily, Laurie Sullivan - Tuesday, August 6, 2019
U.S. digital ad revenue reached $28.4 billion in Q1 2019 -- ...
- Google Sets Deadline To Block Ad Serving Of Unauthorized App Inventory
Digital News Daily, Laurie Sullivan - Tuesday, August 6, 2019
Google announced its intent to block ad serving of unauthorized app invento ...
- App Challenges Rise As People Spend More Time In Them
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 7, 2019
As app use increases, marketers are building in advanced search features a ...
- Microsoft Back-to-School Search Data Reveals Average Spend, Time Of Year, Cross-Shopping Trends
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 6, 2019
The analysis of trends and behavior will help marketers plan back-to-school targeti ...
- Microsoft Survey Finds IoT Going Mainstream Amid Challenges
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 6, 2019
A recent Microsoft survey found that more than 80% of large compani ...
- Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 6, 2019
Squarespace spent $108 million in advertising during first-half 2019, up 117% v ...
- Microsoft Acquires PromoteIQ As It Digs In To Support Retail Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 5, 2019
Kroger, Kohl's and Overstock.com are among the retailers that work with PromoteI ...
- O3 Industries Completes Peer39 Acquisition
Data & Programmatic Insider, Laurie Sullivan - Monday, August 5, 2019
O3 Industries says it will create a new business -- P39 Te ...
- Warren, Harris Among Senators Urging Google To End Abuse Of Temporary Contract Workers
Performance Marketing Insider, Laurie Sullivan - Monday, August 5, 2019
The senators refer to Google's employment practices as "anti-worker" in a lett ...
- Analyst: Pinterest Found Singular Way To Use Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 2, 2019
Finding unique ways to use search helps Pinterest grow. Personalized search suggestio ...
- Google Gives Android Users In Europe Other Search Options
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 2, 2019
Search providers will need to apply to become part of the progr ...
- Captify To Move Into Consumer Space, Hires New SVP Of Product To Take It There
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 5, 2019
Captify will move into the consumer space later this year, expanding i ...
- Microsoft Advertising Campaign Mocks Apple
Digital News Daily, Laurie Sullivan - Thursday, August 1, 2019
In the 30-second video clip posted to YouTube, Microsoft asked Mac Bo ...
- Google Advice On Core Ranking Updates
Performance Marketing Insider, Laurie Sullivan - Friday, August 2, 2019
Google published questions search marketers should ask themselves if their company's websi ...
- Google Most Searched Democratic Candidates, Topics From Wednesday Debate
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 1, 2019
"Who is winning the debate tonight?" was the top trending question. ...
- Google Launches Search Algorithm To Identify Timely, Useful Information
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 1, 2019
The algorithm update improves Google's understanding of what information remains useful ov ...
- Salaries At Google, Microsoft For Software Engineers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 1, 2019
By crunching the data from levels.fyi, which crowdsources salary data from t ...
- IAB Tech Lab Releases Final Ad Fraud Specs
Digital News Daily, Laurie Sullivan - Wednesday, July 31, 2019
The IAB Tech Lab on Wednesday released the final specs for sellers.js ...