- Democrats, Republicans Battle Over Competitive Search Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 23, 2019
The Joe Biden campaign is calling out President Trump's reelection campaign f ...
- Doritos Drops Brand And Logo For Color, Ingredients -- Can Search Do The Same?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 26, 2019
Would brands be recognized if they dropped their name in organic a ...
- LoopMe Teams With Numerator To Fill A Data Gap
Digital News Daily, Laurie Sullivan - Thursday, August 22, 2019
LoopMe, which optimizes media based on AI, teamed up with Numerator, whi ...
- Turbulent Times: News Corp Service Could Change How Google, Bing Support Publishers
Performance Marketing Insider, Laurie Sullivan - Thursday, August 22, 2019
Knewz.com, expected to debut later this year, will support a website a ...
- Google Calls On Ad Industry To Develop Privacy Standards Based On User Expectations
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 22, 2019
Google engineers on Thursday released their vision of how the company pla ...
- Google To Give Publishers More Information When Ad Traffic Is Restricted
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 23, 2019
Google will give AdMob and AdSense publishers more information each time ...
- Alibaba, Baidu, Google, Microsoft, Others Back Confidential Computing Consortium
Digital News Daily, Laurie Sullivan - Thursday, August 22, 2019
Alibaba, Baidu, Google Cloud, IBM, Intel, Microsoft and four other companies ha ...
- How Intent Data Measures Campaign Awareness
Performance Marketing Insider, Laurie Sullivan - Thursday, August 22, 2019
Just Media used data from a coop of 4,000 online websites ...
- Data Shows Consumers Need More Education On How Brands Personalize Their Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 21, 2019
Overall, consumers across all generations prefer to see personalized content on Googl ...
- It Takes More Than Data To Improve The Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 21, 2019
Among marketers surveyed, 32% said they would invest in data, analytics a ...
- Bing Webmaster Tools Adds Domain Connect Verification
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 21, 2019
Microsoft Advertising on Wednesday announced support for the Domain Connect open standard th ...
- DeepMind Co-founder Placed On Leave
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 21, 2019
Mustafa Suleyman, DeepMinds co-founder, has been placed on leave after controversy ov ...
- Search Low Priority For Marketers In 2020, Video Tops List
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2019
Video marketing was cited as important to marketing strategies by 76%, follow ...
- Lifestyle Content On The Rise As More Brands Block Keywords Related To Hard News
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 20, 2019
Brands are moving away from advertising that appears next to controversy, terrori ...
- Former Google Employee Exposes 'Blacklist,' Alleges Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 20, 2019
Conservative leaders released a letter calling on Google to explain allegations th ...
- Google Play Store Apps Laced With New Adware
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 20, 2019
It's daunting to run a large corporation -- especially when a thi ...
- Microsoft Advertising Shares Search Behavior, Conversion Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 19, 2019
Adults who begin their search by using the Microsoft Search Network typical ...
- Google Reportedly Says Privacy Drove Decision To Cut Data Rights To Mobile Carriers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 19, 2019
Google continues to limit the data it provides to partners -- fir ...
- Equifax Considering New Data Segments After Announcing Eyeota Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, August 19, 2019
Data companies are looking for new and emerging data sources and partnership ...
- Google Eliminates Accelerated Delivery Option For Search, Shopping Campaigns
Performance Marketing Insider, Laurie Sullivan - Monday, August 19, 2019
Beginning Sept. 17, Standard will become the only ad delivery method f ...
- Google Warns Users: Don't Reuse Any Previously Hacked Passwords
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 16, 2019
A Google study reveals that many people ignore security breach warnings a ...
- ARF: The Price Consumers Put On Their Data
Digital News Daily, Laurie Sullivan - Thursday, August 15, 2019
More than a third said that they would be willing to gi ...
- Google Extends In-App Viewability Through IAB Tech Lab's Open Measurement Standard
Digital News Daily, Laurie Sullivan - Thursday, August 15, 2019
The integration allowed Google to enable Open Measurement on more than 8 ...
- Why SEO Isn't Enough
Performance Marketing Insider, Laurie Sullivan - Friday, August 16, 2019
SEO "sucks" and marketers cannot rely solely on organic search, says Mar ...
- How To Get The Most From Google Smart Bidding For Ecommerce
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 15, 2019
Bidding complexities continues to rise. In 2019, about 80% of digital markete ...
- Location Data Startup Officially Launches, Grows Globally Through Million-Dollar Seed Round
Digital News Daily, Laurie Sullivan - Wednesday, August 14, 2019
The goal is to ensure companies have access to a higher standa ...
- FTC Considering 'Unwinding' M&A Deals To Break Up Big Tech
Digital News Daily, Laurie Sullivan - Wednesday, August 14, 2019
FTC Chairman Joe Simons, who is overseeing a tech task force, f ...
- How Ann Summers Tackled Hijacked Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, August 15, 2019
About 19.3% of site visitors to UK retailer Ann Summers were bei ...
- Presidential Hopeful Andrew Yang Touting Data As A Property Right
Digital News Daily, Laurie Sullivan - Tuesday, August 13, 2019
Yang said that if elected, he would put laws in place ...
- Data Suggests 94% Of Searches Send People To Alphabet Properties
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 14, 2019
An analysis showed 49.76% of Q2 searches did not receive clicks, 40.4 ...