- American Addiction Centers Sues Trade Group After Being Banned From Buying Google Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 10, 2019
The suit claimed the trade group attempted to prevent AAC from advertisi ...
- Latest Google AR Tech Might Be A Wake-Up Call For Marketers
Performance Marketing Insider, Laurie Sullivan - Friday, May 10, 2019
To say that Google's advertising and marketing technologies have become sophisticated ...
- Google Rolls Out New Features To Aid Local Marketing Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 9, 2019
Beginning this week, marketers can create and edit responsive search ads direct ...
- 3Q Digital Gets 'Significant' Growth Investment For Expansion, Acquisitions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 9, 2019
The investments will likely bring in data technology and a variety ...
- Google Introduces Automated Bidding Option For App Advertisers, Access To YouTube Inventory
Digital News Daily, Laurie Sullivan - Wednesday, May 8, 2019
The bid option, target return on ad spend, automatically calculates advertisers' bid ...
- Google Partners With Reputation.com To Strengthen Business Profiles, Engagement
Performance Marketing Insider, Laurie Sullivan - Thursday, May 9, 2019
Reviews drive business, but what about proximity and relevance? A partnership announc ...
- Google Develops On-Device Technology To Protect Consumer Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 8, 2019
A new approach to machine learning introduced at Google's developer I/O conferen ...
- Okay Google, Show Me Audio And Visuals
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 8, 2019
Visual technologies announced Tuesday at Google's I/O conference will change the w ...
- IAB Tech Lab Gets Code To Increase Programmatic Transparency, Security
Digital News Daily, Laurie Sullivan - Monday, May 6, 2019
Media.net has donated code to extend the IAB Tech Lab's efforts ...
- How Instagram Will Change Search, Path To Purchase
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 7, 2019
Facebook built ecommerce capabilities into Instagram, known as a photo-sharing app. N ...
- Marketers Can Now Optimize At The Speed Of Google
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 6, 2019
BrightEdge released several innovations that enable marketers to collect real-time data ...
- Google Chrome Browser Reportedly To Give Users Insights Into Tracking Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 6, 2019
Google reportedly will introduce a dashboard-like function in its Chrome browser ...
- Sparkling Ice Pushes Ad Budget Into Digital, Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 6, 2019
Sparkling Ice has introduced two voice skills on Google Assistant and Amaz ...
- Consumer Attention Metrics Now Used To Optimize Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2019
Parsec Media is measuring consumer attention and other metrics in real-time, highlighti ...
- What's A Conductor Without An Orchestra?
Performance Marketing Insider, Laurie Sullivan - Monday, May 6, 2019
The play on words refers to a new service providing personalized S ...
- Google Tests New Type Of Shoppable Ad
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 3, 2019
A different type of ad unit on YouTube videos will display produ ...
- Google Unifies Business Development With Reorganization
Digital News Daily, Laurie Sullivan - Thursday, May 2, 2019
Looking for alternative resources to drive revenue outside of search and advertisin ...
- Google App Policy Center Launches
Digital News Daily, Laurie Sullivan - Thursday, May 2, 2019
Google on Thursday introduced the App Policy Center for Google AdMob a ...
- Google Debuts More Video Series On YouTube
Performance Marketing Insider, Laurie Sullivan - Friday, May 3, 2019
Google is now capitalizing on its video network. Its new series "S ...
- Microsoft Advertising Rebrands Strategy For Native Ads, Search, Video
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 3, 2019
Microsoft Advertising purged several businesses in the past few years, only ...
- How Google Is Changing The Agency Model
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 2, 2019
The role of the agency continues to change as Google and oth ...
- Google Employees Facing Retaliation Organize Worldwide Sit-In
Performance Marketing Insider, Laurie Sullivan - Thursday, May 2, 2019
Two Google employees were reportedly demoted and forced to give up so ...
- Alphabet Shareholders Call For Breakup Of Google Parent
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 1, 2019
Anti-competitive practices, privacy violations, data leaks, illegal location tracking from Alphabet, a ...
- Eric Schmidt, Diane Greene To Leave Alphabet Board
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 1, 2019
Gilead Sciences CFO Robin Washington will take a seat on the Alphab ...
- Google To Let Users Delete Mobile Auto-Tracking Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 1, 2019
Users can choose to delete the data after either three or ...
- Hispanic-American Households To Spend $2.5 Million In Lifetime Purchases
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 1, 2019
Hispanic-American households will outspend Caucasian households on average in lifetime purchases, spendi ...
- Industry Questions Timing, Frequency Of Google Ad Changes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 30, 2019
The timing and frequency of Google's changes to its ad products c ...
- Google Develops New Safeguards To Prevent Unauthorized Ad Inventory
Digital News Daily, Laurie Sullivan - Tuesday, April 30, 2019
Google is working to encourage app developers to publish only app-ads.txt file ...
- Search Remains Focus For Google, With 18 Mentions During Earnings Call
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 30, 2019
There were eighteen mentions of "search" in Google's earnings call Monday ...
- Why Microsoft Built Its New Browser On Google Chromium
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 29, 2019
Microsoft developed Edge to replace Internet Explorer, but vulnerabilities increased in t ...