- J.C. Penney Got Its Search Groove Back For Black Friday
Performance Marketing Insider, Laurie Sullivan - Monday, December 3, 2018
This year JCPenney.com became the most-clicked advertiser for Black Friday paid-search keywor ...
- Advertisers Lose Billions Of Dollars To Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 30, 2018
Each time a bot scrapes a web page to check a competitor ...
- Retailers Fail To Capitalize On Toys R Us Brand Searches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 30, 2018
Consumers miss Toys R Us. From April 1-Nov. 25, 2018, consumers search ...
- Search: How Bing, Facebook Will Predict Consumer Purchases
Performance Marketing Insider, Laurie Sullivan - Friday, November 30, 2018
Working with Microsoft, the Intent Lab created an algorithm that helps expla ...
- Amazon Sponsored Ads Described As 'Sneaky'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 29, 2018
Some mothers are complaining that Amazon's sponsored ads in its baby regist ...
- Google, Yelp, Facebook Most Trusted For Online Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 29, 2018
Consumers often turn to online reviews to research where to shop ...
- Marketers Still Confused About SEO
Performance Marketing Insider, Laurie Sullivan - Thursday, November 29, 2018
About 20% of marketers say they do not have one specific sear ...
- Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 28, 2018
The top 50 retail sites processed 75.1 million transactions through desktop a ...
- Video To Make Up 82% Of IP Traffic By 2022
Digital News Daily, Laurie Sullivan - Tuesday, November 27, 2018
More than 28 billion devices and connections will be online by 202 ...
- Google, White Ops Uncover Massive Digital Ad-Fraud Scheme
Digital News Daily, Laurie Sullivan - Wednesday, November 28, 2018
The U.S. Department of Justice on Tuesday announced the indictment of t ...
- Cyber Monday: Consumer Spend Through Mobile Devices Rises
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 28, 2018
Cyber Monday 2018 and the day after saw hikes in online traff ...
- Black Friday Mobile Web Traffic Conversions Rise 11%
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 27, 2018
Overall web traffic rose on Black Friday largely as a result ...
- How Google's Zero Results Affect Marketers
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 27, 2018
Google will not serve search queries from brands and websites that i ...
- Russia Files Official Case Against Google For Not Complying With Search Rules
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 26, 2018
Russian state officials on Monday filed paperwork accusing Google of not removi ...
- Cyber Monday Forecast As A $7.8 Billion Day, Supported By $2B From Smartphones
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 26, 2018
More than 2% of product page visits saw out-of-stock messages during t ...
- Google To Release Agency Client Information For California Federal Court Trial
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 26, 2018
Advertising agencies began receiving a legal notice from Google late Monday relat ...
- DoubleVerify Introduces Goal-Based Reporting For Global Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, November 26, 2018
The enhancement to DoubleVerify's service and performance platform enables marketers to bui ...
- The Impulse Buy, From Search To Macy's On Thanksgiving Day
Performance Marketing Insider, Laurie Sullivan - Monday, November 26, 2018
A funny thing happened to me on Thanksgiving Day this year. I ...
- adMarketplace Looks To Bypass The 'SERP Swamp'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 23, 2018
On pace to achieve 30% year-over-year revenue growth by helping brands bri ...
- Behavioral Trends For Indecisive Consumers Show Longer Path To Purchase
Digital News Daily, Laurie Sullivan - Friday, November 23, 2018
A study found 69% of U.S. and UK shoppers won't make spontaneo ...
- Facebook's Ad Platform Disapproves Of Black Friday Ads
Digital News Daily, Laurie Sullivan - Wednesday, November 21, 2018
Facebook's glitch in its system for buying online ads has experienced outag ...
- A Brand's Good Reputation Rings In The Dollars, Lego Store Ranks No. 1
Performance Marketing Insider, Laurie Sullivan - Friday, November 23, 2018
Retailers with high reputation scores generate 3.9% higher sales growth than straggl ...
- Smartphones Account For 48% Of Retail Site Visits Before Holiday Weekend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 21, 2018
Direct site traffic ranks highest for driving sales with a 27.4% sha ...
- Black Friday Starts Early Morning With $643 Million In Online Spend
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 23, 2018
Black Friday started with consumers spending $643 million in online spend ...
- How Personalization Impacts A Brand's Black Friday, Cyber Monday
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 21, 2018
Like the jingle of bells on Santa's sleigh, the message of personalizi ...
- Avocados From Mexico Finds Smartphones A Strong Influence In Interactive Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 20, 2018
Undertone Director of Multicultural Strategy Victor Cornejo spearheaded the launch of ...
- Pandora's AdsWizz Integrates With Google Display, Video 360
Digital News Daily, Laurie Sullivan - Tuesday, November 20, 2018
AdsWizz said Tuesday that its ad marketplace AdWave now integrates with Goog ...
- 1-800 Contacts Anticompetitive Ruling Shows Need To Tame Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 20, 2018
Internet advertising still seems pretty wild. At least one search marketer ...
- Apple's Tim Cook Defends Google Search Deal
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 19, 2018
Apple CEO Tim Cook defended the company's search deal with Google, whi ...
- Google Search Gets Social, Results To Serve User Comments
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 19, 2018
Reports surfaced this weekend that Google Search will add a feature allowi ...