- Creative Data Integrates With Optimization Analytics For New Performance Metrics
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 28, 2019
VidMob has built tools on top of technology in Amazon Web Servic ...
- Google Will Use AI To Determine Where, How Often Site Visitors See Ads Across Its Network
Digital News Daily, Laurie Sullivan - Tuesday, October 8, 2019
Google says the new tool can optimize where and when ads ser ...
- Facebook, Google Lose Share Of Time Spent On-Site As Bing Sees Increase
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 28, 2019
More time spent and more searches mean that users are likely ...
- Microsoft, Qwant Partnership Will Create A More 'Private' Search Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 24, 2019
French search engine Qwant said it will rely on Microsoft Azure, Microso ...
- Healthcare Needs To Rethink How To Chase Online Searches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 24, 2019
Research suggests the health care industry has poor optimization and branding practice ...
- Merkle Builds Performance Marketing Lab
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 28, 2019
The Lab brings together departments focused on data science, web development a ...
- Cyber, Malicious Attacks Estimated At 17.6 Million Sites In 2018
Digital News Daily, Laurie Sullivan - Friday, May 24, 2019
Cybercriminals increasingly automate their malicious attacks to expand reach and frequency. Dai ...
- Patent Reveals Amazon's Efforts To Understand The Language Consumers Use With Alexa
Performance Marketing Insider, Laurie Sullivan - Friday, May 24, 2019
A patent application made public Thursday offers insight into Amazon's efforts ...
- Google Hits Publishers With Another Indexing Issue, Now Resolved
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 23, 2019
Google confirmed Wednesday it had resolved an indexing bug that may ha ...
- VC Scaleworks Acquires SearchSpring, Bets Big On Search Technology
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 23, 2019
Venture finance and equity firm Scaleworks has acquired site-search ecommerce provider SearchSpr ...
- Google Orders Up Food Ordering, Delivery Into Search, Maps, Assistant
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 23, 2019
Owning the customer transaction is one reason Google now offers the servic ...
- Elite SEM's Next Act As Tinuiti
Performance Marketing Insider, Laurie Sullivan - Thursday, May 23, 2019
Performance and data-driven digital marketing agency Elite SEM recently rebranded to Tinuit ...
- Google Apologizes For Saving Readable G-Suite Passwords For 14 Years
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 22, 2019
In another blow to its credibility and trust, Google on Tuesday apologiz ...
- Apple Plans To Make Ads More Private, But Give Advertisers Data, Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 22, 2019
Apple has introduced a new technology that allows attribution of advertising clic ...
- Wix Creates In-House Ad Agency With Gefen Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 22, 2019
Cloud-based Israeli development platform and tools company Wix has acquired creative agen ...
- Google Introduces A New Look For Mobile Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 22, 2019
The changes will help guide users through the information in mobile sear ...
- Microsoft Experiments With Shopping, Will Launch More Product Ads In Image Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 21, 2019
When a customer focuses and clicks specifically on one type of imag ...
- Google Trust Issues Heat Up As LinkedIn Becomes Increasingly Transparent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 21, 2019
LinkedIn on Tuesday introduced an Ads tab on LinkedIn Pages, giving si ...
- Rethinking Marketing: The AgeLab Dichotomy
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 21, 2019
The AgeLab is an innovation center designed to explore and alleviate challeng ...
- What Mathematics Taught Lotame's Newly Appointed Head Of Global Data Solutions
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2019
How can the industry move to a model that transacts on accura ...
- Malvertising Found In 1 In Every 100 Ad Impressions
Digital News Daily, Laurie Sullivan - Friday, May 17, 2019
Memorial Day could be the date of the next online advertising att ...
- Are Brands Exiting An Era Of Search?
Performance Marketing Insider, Laurie Sullivan - Monday, May 20, 2019
Search might be becoming an "old-school" marketing and advertising media, according ...
- Google Responds To Reports That It Logs Retail Purchase Receipts Sent To Gmail
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 17, 2019
Privacy has become a new buzzword for Google CEO Sundar Pichai, b ...
- Page Load Times, Technology Are Major Ranking Factors In Google Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 17, 2019
The faster a page loads in a mobile browser, the higher ...
- Curalate Integrates Into Shoppable Ads On Google Images
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 20, 2019
Google search queries are "a desire to be inspired," said Apu Gupt ...
- Google Has A List Of Everything Purchased When Merchants Email You The Receipt
Performance Marketing Insider, Laurie Sullivan - Friday, May 17, 2019
Google has a list of everything I purchased online and offline dati ...
- Performance Planner In Google Ads Predicts Impact Of Campaign Budget Changes
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 16, 2019
The Performance Planner identifies the best budget amount to spend for campaig ...
- Microsoft To Make Its AI Search Code Available To Developers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 16, 2019
Microsoft has made one of the most advanced AI tools available ...
- Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
Location-based company Ubimo is partnering with Kinetic U.S., a digital out-of-home advertisi ...
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For Brands
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
White Ops' prevention API, supported by advanced bot detection techniques, accurately predic ...