- AdTheorent Releases Advanced Predictive Technology For Advertisers
Digital News Daily, Laurie Sullivan - Tuesday, December 18, 2018
Advanced machine-learning tech company AdTheorent on Tuesday officially will launch a platfo ...
- Google Mobile-First Indexing Serving More Than Half Of Pages In Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 19, 2018
Two years after Google began working on its mobile-first indexing strategy, ...
- Google, Marin Software Enter Into Multiyear Revenue-Share Deal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 18, 2018
The deal with Google, which extends through September 30, 2021, is intend ...
- France Implements Tech Tax, Affecting Google, Apple And Others
Digital News Daily, Laurie Sullivan - Monday, December 17, 2018
The GAFA tax -- named after Google, Apple, Facebook and Amazon ...
- Wix Gives Small Businesses 20 Marketing Options
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 18, 2018
Wix's Ascend aims to give the little guy the same capabilities ...
- Google Expands New York Campus, Invests $1 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 17, 2018
The investment in New York puts Google's ambitions to grow outside Silic ...
- Mobile Programmatic Advertising Budgets Continue To Rise
Data & Programmatic Insider, Laurie Sullivan - Monday, December 17, 2018
Overall, the share of mobile advertising spent in North America conducted programmatical ...
- Google Debuts Pay For Conversions In Display Advertising
Digital News Daily, Laurie Sullivan - Monday, December 17, 2018
Google has announced pay for conversions, a conversion-based bidding platform for displ ...
- Search Tops Digital Media Buys For Large Local Advertisers
Performance Marketing Insider, Laurie Sullivan - Monday, December 17, 2018
Search engine marketing ranked No. 7 on the entire list, but fir ...
- The Death Of Keywords As Audiences Become Key To Targeting In Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 14, 2018
The keyword won't last much longer, said Pooja Lal, media-buying manager ...
- Brands Should 'Get In Early' To Voice Search For Ecommerce, HP.com's Chemij Says
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 14, 2018
One reason to get involved with voice search, per Chemij, is th ...
- Life, Death, And Baby Shark Searches In 2018 On Google
Performance Marketing Insider, Laurie Sullivan - Friday, December 14, 2018
Google this week released the top searched words for this year ...
- Search Engines Doing A Better Job Of Calling Out Paid-Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 13, 2018
"It appears that most people can distinguish between paid and organic sear ...
- Success Of YouTube Unboxing And Store Haul Videos A Phenomenon
Performance Marketing Insider, Laurie Sullivan - Thursday, December 13, 2018
Rather than simply focusing on running tv spots, it seems that bran ...
- Why Google Lens On Apple iPhone Is A Game Changer
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 12, 2018
Image search and the ability to find a preferred "look" could he ...
- Facebook To Make A Bigger Play For Original Streaming Video Content
Digital News Daily, Laurie Sullivan - Thursday, December 13, 2018
Facebook plans to renew originals including Five Points, Huda Boss, Sacred Lie ...
- Apple To Make History On Amazon
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 12, 2018
Product searches on Amazon have begun to outpace those on Google, Bi ...
- Google CEO Pichai Goes On Defensive During Congressional Hearing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 11, 2018
Lawmakers grilled Google CEO Sundar Pichai on Tuesday, questioning him on topi ...
- Infutor Acquires Ruf Strategic Solutions To Increase Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 11, 2018
Infutor, a consumer identity management company, announced on Tuesday the acquisition ...
- Facebook Relaunches Search Ads As Small Test In U.S., Canada
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 11, 2018
The "small" test is open to select advertisers in automotive, retail a ...
- Google Shutters Social Site Earlier Than Expected
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 11, 2018
Google announced in October it would shutdown Google+ after finding a bug th ...
- Finding The 80 Most Common SEO Ecommerce Flaws
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 11, 2018
Brands still struggle with web site mistakes and technical issues that ran ...
- Alexa Answers To Crowdsource User Knowledge
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 10, 2018
Amazon Alexa will now turn to select customers to get answers ...
- Amazon Takes Action On Fake Reviews, Data Leaks, Black Market Wholesale Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 10, 2018
The black market has become the latest place to buy Amazon wholesa ...
- Marketers Spend More On Digital Data Access
Data & Programmatic Insider, Laurie Sullivan - Monday, December 10, 2018
Paywalls feed the most educated and higher-earning consumers, and starve those w ...
- Google Pay Eliminates Movie Lines For Vue Cinemas In UK
Digital News Daily, Laurie Sullivan - Friday, December 7, 2018
Urban Airship and Vue Entertainment will roll out the UK's first platfo ...
- Google Search Models Predict Opioid Overdoses
Performance Marketing Insider, Laurie Sullivan - Monday, December 10, 2018
Researchers are using data to predict opioid overdoses in specific U.S. region ...
- Google 'Urgently' Calls On Europe To Rethink Wording In Copyright Rule
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 7, 2018
The European Parliament's Article 11 will impact smaller news publishers by limiti ...
- Firefly Creates Smart Display Ad Platform For Ride Share Businesses
Digital News Daily, Laurie Sullivan - Thursday, December 6, 2018
Firefly on Thursday began rolling out an ad network intended to boo ...
- 57% Of Consumers Require Five-Star Online Rating
Performance Marketing Insider, Laurie Sullivan - Friday, December 7, 2018
A report released Friday found consumers read an average of 10 revie ...