- PepsiCo, Equifax Among Those Named IAB Data Rockstars 2019
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
American businesses spent nearly $19.2 billion on audience data and solutions ...
- Voice Enables Local Businesses To Compete With Amazon
Performance Marketing Insider, Laurie Sullivan - Friday, October 11, 2019
Voice search and services are increasingly becoming an important part of selecti ...
- Amazon Twitch Used To Stream Shooting Outside Synagogue In Germany
Digital News Daily, Laurie Sullivan - Wednesday, October 9, 2019
A shooter outside a synagogue in Germany used Amazon Twitch to broadca ...
- Bing Adopts Google Chromium-Based Edge Browser
Performance Marketing Insider, Laurie Sullivan - Thursday, October 10, 2019
The move will result in less fragmentation of the web, especially f ...
- Brands Getting Too Comfortable With Media Budgets On Google, Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 9, 2019
Marketers aren't doing enough to diversify their ad dollars or leverage first-par ...
- Newswire Moves Into Earned Media Managed Services
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 9, 2019
The managed service focuses on performance-based marketing and is aimed at turni ...
- Google Expands Self-Service, Automation For YouTube Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 8, 2019
Google on Tuesday revealed a self-service platform, Instant Reserve, for YouTube th ...
- Study: Digital Or Traditional Media -- What Works Best For Agencies?
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2019
Agencies believe traditional media works better to spread the word and ma ...
- Nextdoor Dabbles In Hyper-Local Advertising
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 8, 2019
Neighborhood social network Nextdoor has introduced Local Deals, which allows businesses, servi ...
- Google Search Adds Reports For Video Enhancement, Video Appearances Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 7, 2019
The reports, which serve up in the Google Search Console, support resear ...
- Why There's A Scarcity Of Valuable Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 7, 2019
To compete in a world where data requirements continue to increase, markete ...
- Political Ads Come Under Fire As TikTok, Facebook, Others Enforce, Update Policies
Digital News Daily, Laurie Sullivan - Friday, October 4, 2019
TikTok, Facebook, Twitter, CNN, and Google face difficult decisions amidst a clima ...
- Microsoft Advertising Rethinks Terminology To Sync With Marketers
Performance Marketing Insider, Laurie Sullivan - Monday, October 7, 2019
Microsoft Advertising said it wants to make it easier for marketers ...
- Brinks Taps Apple iOS Chat Feature On Google Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 4, 2019
The feature, made possible by an update in Apple's iOS 13, allo ...
- Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds
Performance Marketing Insider, Laurie Sullivan - Friday, October 4, 2019
Basic digital business information should be easy to manage, but 71% ...
- Microsoft's Mobile Future Built On Google Code Gives Brands More Screen Space
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 3, 2019
Microsoft announced this week that it will reenter the smartphone market wi ...
- Google Shopping Goes Live With Price-Tracking Email Alerts, Visual Search, Clean Energy Incentive
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 3, 2019
The Google Shopping experience is now live across mobile and desktop, wi ...
- Marfeel Reduces Ad Load Times To 2.4 Seconds On iOS Mobile Devices
Digital News Daily, Laurie Sullivan - Wednesday, October 2, 2019
The technology aims to reduce publisher viewability obstacles by 66% for displ ...
- DAX And Urban One Ink Radio, Programmatic Deal
Digital News Daily, Laurie Sullivan - Wednesday, October 2, 2019
Digital audio advertising company DAX announced a long-term exclusive sales partnership wi ...
- 83 Days Until Christmas -- When Will Marketers Spend Budgets?
Performance Marketing Insider, Laurie Sullivan - Thursday, October 3, 2019
Kantar expects ad spending to rise for 2019 compared with the pri ...
- Recalling California Governor Gavin Newsom Won't Change CCPA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 2, 2019
What should change is how brands think about California's privacy policy, accordi ...
- Shopify Marketing Partners With Microsoft Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 2, 2019
The partnership follows a list of marketing services available today in Shopi ...
- How Stitch Fix Marketing Personalizes Experiences
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 2, 2019
The personalized feature, based on items already purchased from the company, serv ...
- LinkedIn To Give Marketers Audience Insights Before Campaigns Run
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 1, 2019
On Tuesday, LinkedIn introduced more sophisticated audience forecasting and reporting features ...
- Lexus Joins Initiative To Ensure Data Is Validated And Privacy Compliant
Digital News Daily, Laurie Sullivan - Monday, September 30, 2019
Lexus joined several companies in an initiative that ensures its influencer marketi ...
- Lotame Plans Services Built Off Its Private Data Exchange
Digital News Daily, Laurie Sullivan - Monday, September 30, 2019
Lotame recently launched a Private Data Exchange that it says will n ...
- Report: Going Offline For Consumer Data To Target Online Campaigns, Media Buys
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 1, 2019
Marketers that use call tracking are more confident in their use ...
- WeWork's Conductor To Keep Its Plan To Spin Off From Parent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 1, 2019
Reports suggest the We Company will try to sell three companies ...
- Google Ads Takes Reporting Across Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 30, 2019
Google Ads announced Monday the availability of cross-account analysis in Report Edit ...
- Google's New Layout For Call-Only Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 30, 2019
Google rolled out a new layout for its call-only ads in an effo ...