- Google My Business Insights Reduces Data Latency
Performance Marketing Insider, Laurie Sullivan - Monday, November 19, 2018
While it's not exactly "real-time" data, Google has managed to shorten t ...
- Blockthrough Acquires PageFair To Support Publishers With Ad-Blocking Analytics
Digital News Daily, Laurie Sullivan - Thursday, November 15, 2018
Blockthrough, which helps online publishers recoup ad dollars from ad blockers, announc ...
- Google's John Mueller: One Seasonal URL Would Collect Links All Year
Performance Marketing Insider, Laurie Sullivan - Friday, November 16, 2018
Seasonal landing pages come and go, but reposting old versions of ...
- Google Warns About Tricky Subscription Signups, Threatens Websites Abusing Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 8, 2018
Google expanded efforts to protect users this week. For starters, it wi ...
- Centro Signs On 100 Agencies In 2018, Budgets 150 New Hires For 2019
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 15, 2018
Centro's growth is partially driven by its platform Basis, which automates direct-to-vend ...
- Google Launches Black Friday, Cyber Monday Experiment, Using Promotion Extensions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 15, 2018
Google is rolling out a two-week experiment that will allow advertisers ...
- The Search For Consumers Without Brand Loyalty
Performance Marketing Insider, Laurie Sullivan - Thursday, November 15, 2018
Natural Intelligence, which focuses on paid search and finding consumers with ...
- LinkedIn Revamps Pages From Scratch, Making It Interactive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 14, 2018
The focus is on employees becoming brand advocates and companies leveraging employe ...
- PwC: 64% Of Companies Spend 5% Of Revenue On Digital
Digital News Daily, Laurie Sullivan - Tuesday, November 13, 2018
Top financial performers invest in digital at a rate much higher th ...
- 52% Of Consumers Oppose Retail Stores Opening On Thanksgiving Day
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 14, 2018
As brick-and-mortar retailers test the idea of staying open on Thanksgiving, sear ...
- Google Internet Traffic Routed Through China, Russia, Nigeria During Brief Outage
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 13, 2018
Google's brief outage on Monday saw some of its internet traffic mistaken ...
- Google My Business App Turns Into A Personalized Social Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 14, 2018
Google on Wednesday introduced a redesigned Google My Business for Android a ...
- IAB: Mobile Search Rose 37% To $13.5B In First Half Of 2018
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 13, 2018
Rising mobile ecommerce and search drove a record $49.5 billion in digit ...
- Weather's Influence On Demand Determines Media Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 12, 2018
Weather influences the demand for Scotts Miracle-Gro products. Scotts has short windo ...
- Oath Debuts Programmatic Audio Ads, Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, November 12, 2018
Oath on Monday announced the ability to buy and manage digital aud ...
- The Trade Desk Grows On Programmatic, Mobile, Connected TV
Digital News Daily, Laurie Sullivan - Friday, November 9, 2018
Marketers seem to want an algorithm-fueled programmatic ad-buying platform -- and ...
- The Brands Affected By Consumers' Trust
Digital News Daily, Laurie Sullivan - Monday, November 12, 2018
Two independent surveys analyze consumer trust with data and purchasing from website ...
- Apple To Make History On Amazon
Performance Marketing Insider, Laurie Sullivan - Monday, November 12, 2018
Product searches on Amazon have begun to outpace those on Google, Bi ...
- TripAdvisor Reduces Google Search, TV Ad Spend In Q3 2018
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 9, 2018
TripAdvisor has "more or less been able to drive the same numbe ...
- Eric Schmidt Takes Blame For Google's Social Network Failures
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 9, 2018
In a recent interview with economist Tyler Cowen, former Google CEO Er ...
- Google Bows To One Demand By Protesters
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 9, 2018
Google executives promised to become more forceful and open about how ...
- 63% Of CMOs Expect Advertising Budgets To Rise In 2019
Performance Marketing Insider, Laurie Sullivan - Friday, November 9, 2018
Study participants said they rely heavily on paid and organic search, websit ...
- ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 8, 2018
Partnership agreements are expected to increase as the shift to mobile a ...
- Bing, Microsoft's Largest AI Platform, Defines The Ad Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 8, 2018
With help from Microsoft Graph, Bing pulls in and shares data fr ...
- Google Plans To Expand In NYC
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 8, 2018
Google plans to expand on its presence in New York City ...
- Consumers Say Marketers Do Customer Experience Wrong
Performance Marketing Insider, Laurie Sullivan - Thursday, November 8, 2018
Data released Thursday shows a major disconnect between marketers and consumers. Near ...
- Google Adds Four Metrics For Search Ad Positions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 7, 2018
Google's new search ad position metrics aim to give advertisers more clari ...
- Data Breaches Could Negatively Impact Online Holiday Sales
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 7, 2018
Three-quarters of consumers would end their relationship with a brand following ...
- Microsoft Cortana Lead To Leave By End Of Year
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 7, 2018
Javier Soltero, who leads the group working on digital assistant Cortana, wi ...
- Search Leads In Driving Election Day Online Sales
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 7, 2018
Search became the top promotional driver for retailers on Election Day, accordi ...