- Microsoft Cortana Lead To Leave By End Of Year
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 7, 2018
Javier Soltero, who leads the group working on digital assistant Cortana, wi ...
- Search Leads In Driving Election Day Online Sales
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 7, 2018
Search became the top promotional driver for retailers on Election Day, accordi ...
- Google Donates $1 Million To World Wide Web Foundation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 6, 2018
Google announced that it will provide financial and resource support for t ...
- Tim Berners-Lee's Startup To Decentralize The Web, Take Power From Google And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 6, 2018
The Solid platform will allow users to choose where their data ...
- White House Weighs Antitrust Push Against Alphabet, Amazon, Facebook
Digital News Daily, Laurie Sullivan - Monday, November 5, 2018
President Donald Trump revealed the move in a taped interview with H ...
- Will Advertising Spend Determine Midterm Election Political Outcome?
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 6, 2018
Search became the political battlefield for this midterm election, with advertisers reachi ...
- Microsoft, Walmart Expand Cloud Partnership To Engineering, Open Texas Facility
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 5, 2018
Microsoft and Walmart, two of the most innovative companies, will open ...
- Partnerize Closes $9M Funding Round To Help Companies Build Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 5, 2018
Partnerize closed a $9 million investment round led by GP Bullhound, bringi ...
- Targeting Options Divide Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, November 5, 2018
Marketers are still divided and confused by their options to use cooki ...
- Agencies See Google Ads Connected TV CPMs Drop For Advertisers
Digital News Daily, Laurie Sullivan - Friday, November 2, 2018
Google Ads added a new category for tv under the "performance ...
- Consumers Want Less Tech, More Human Interaction
Performance Marketing Insider, Laurie Sullivan - Monday, November 5, 2018
A report from voice platform Usabilla suggests consumers would rather speak ...
- Google Worldwide Walkout: What Organizers Demand
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 2, 2018
Organizers demanded an end to forced arbitration in harassment and discrimination cas ...
- Google Will Learn From Its Mistakes Without Financial Hit
Performance Marketing Insider, Laurie Sullivan - Friday, November 2, 2018
Investors would pay attention to the walkout at Google if it l ...
- Criteo Acquires U.S.-Based Manage To Dig Deeper Into Apps
Performance Marketing Insider, Laurie Sullivan - Thursday, November 1, 2018
Criteo reported the acquisition of Manage this week, and said the acquisiti ...
- Nearly Half Of Tech Workers Say They Lack Political Freedom, Free Speech At Work
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 31, 2018
Professional social network Blind surveyed its community of tech employees to a ...
- Adobe Forecasts Mobile To Drive 27.2% Of $124B In Holiday Online Sales
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 1, 2018
Thanksgiving Day is forecast to bring in $3.3 billion, with Black Frid ...
- Search: One-Third Of Brand Queries Experience Competitive Brand Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 1, 2018
Competitive brand bidding goes largely unchecked across search, and managing trademark infringemen ...
- Google Makes Changes To AdSense Policies
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 31, 2018
Google is making changes to AdSense. Each new site will go throu ...
- Microsoft Finally Removes Fake Chrome Ad From Bing
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 31, 2018
Microsoft finally removed a fake Bing ad that claimed to be ...
- IAB Releases DOOH And Mobile Case Studies To Prove Lift And Recall
Digital News Daily, Laurie Sullivan - Wednesday, October 31, 2018
The case studies illustrate the ways marketers can drive growth, lift, reca ...
- Halloween Haunts And Clicks
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 31, 2018
To determine the least and the most popular costumes, Kantar examined U. ...
- Google Ad Trackers Found On 57% Of Political Campaign Sites
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 30, 2018
A study reveals that Republican candidate campaign websites have the highest numb ...
- Google's AI Competition Aims To Address, Resolve Major Global Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 30, 2018
The hope is that artificial intelligence could have a positive impact ...
- Marsha Blackburn Campaign Ads Too 'Shocking' For Google To Run
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 31, 2018
Campaign promoters behind Tennessee congresswoman Marsha Blackburn tried to buy media ...
- Amazon Reportedly Testing Search-Based Retargeting
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 30, 2018
Amazon is reportedly allowing advertisers to use search data to retarget those visiti ...
- Google's Tricks And Treats
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 30, 2018
Google delivered several Halloween treats. Through an API, Google Maps helped suppo ...
- Google Defends Right To Protect Search Algorithm IP
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 29, 2018
As it finalizes a report that could change the direction of searc ...
- LinkedIn To Improve Attribution With Google Campaign Manager Integration
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 29, 2018
LinkedIn has announced a major integration with Google Marketing Platform, to increa ...
- Lululemon Takes Data To The Race
Data & Programmatic Insider, Laurie Sullivan - Monday, October 29, 2018
Lululemon created an experiential marketing campaign that enabled runners to participate ...
- One-Third Of Online Shoppers Will Go Elsewhere After One Poor Experience
Performance Marketing Insider, Laurie Sullivan - Monday, October 29, 2018
As more U.S. consumers buy more products online, it only takes o ...