- Lululemon Takes Data To The Race
Data & Programmatic Insider, Laurie Sullivan - Monday, October 29, 2018
Lululemon created an experiential marketing campaign that enabled runners to participate ...
- One-Third Of Online Shoppers Will Go Elsewhere After One Poor Experience
Performance Marketing Insider, Laurie Sullivan - Monday, October 29, 2018
As more U.S. consumers buy more products online, it only takes o ...
- Amazon Advertising More Than Doubles
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 26, 2018
In an earnings call, Amazon Chief Financial Officer Brian Olsavsky pointed ...
- Data Shows Programmatic Video Ad Buys On The Rise
Digital News Daily, Laurie Sullivan - Friday, October 26, 2018
The amount spent on mobile video advertising overall rose 41% in ...
- Voice Search Leads To Physical Actions
Performance Marketing Insider, Laurie Sullivan - Friday, October 26, 2018
More than two in five people using voice search ask for direction ...
- 65% Of Consumers Want Personal Responses To Their Review
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 25, 2018
A study by Uberall found that some 86% of consumers would ...
- Alphabet Misses Analysts' Estimates, But Google Advertising Gains Lead
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 25, 2018
Revenue from advertising rose to $28,954 billion in Q3 2018 compared wi ...
- Google: The Liability From Within And Sexual Misconduct
Performance Marketing Insider, Laurie Sullivan - Thursday, October 25, 2018
Advertisers respect Google and its achievements, but fail to recognize the hum ...
- Google Makes It Easier To Delete Search History
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 24, 2018
The feature in Google Search for the mobile web and on t ...
- Visual Search Speaks Loud And Clear For Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 24, 2018
Forecasts from a top Wall Street analyst suggest visual search will ma ...
- Data Microsoft Didn't Reveal About Bing In Its Earnings Call
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 25, 2018
Bing Product Ads produced 61% of all non-brand Bing search ad clic ...
- Android Phones Tracked Behavior To Execute Millions In Ad Fraud
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 24, 2018
A BuzzFeed News investigation uncovered an ad fraud scheme involving more th ...
- Apple Pushes Against 'Weaponizing' Personal Information And For U.S. Online Privacy Laws
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 24, 2018
Chief Executive Tim Cook, Apple CEO, issued a call for U.S.-wide data-protecti ...
- U.S. Voters Attack Search Engines With Political Questions
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 24, 2018
Interest in the midterm elections this year has soared, and U.S. residen ...
- Microsoft Allows Advertisers To Use LinkedIn Data For Search Ads On Bing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 23, 2018
Allowing advertisers to use LinkedIn data for search campaigns on Bing sugges ...
- Google Ads Trademark Rules Change Giving Agencies A Headache
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 23, 2018
Google has updated its Ads Trademarks policy and stated in a lett ...
- Google Ad Shows How Night King From 'Game Of Thrones' Uses Chromebook
Digital News Daily, Laurie Sullivan - Monday, October 22, 2018
The ad campaign's message is how the villains in George R.R. Mart ...
- Search Ads, Yes -- But Consumers Want Cashback Loyalty Programs
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 23, 2018
Consumers love your brand, but if the retailer doesn't have a cashba ...
- Hey Marketers: Oracle Now Analyzes Real-Time Motion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 22, 2018
Oracle released technology on Monday that analyzes data based on past a ...
- Bernstein Analyst Estimates Apple To Generate $2B In Search Ad Revenue By 2020
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 22, 2018
The analyst categorizes the $2 billion forecast as "conservative." The analysis ...
- Factual, Ibotta Identify Unique Behavior Based On Location, Purchase Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 22, 2018
Factual and Ibotta discovered a method to combine location and purchase da ...
- Adidas Plays On 'Disappearing Cinema' In Instagram To Introduce Sneakers
Digital News Daily, Laurie Sullivan - Friday, October 19, 2018
Adidas Originals experimented with media this week to build a campaign ...
- In Search Of Free Speech
Performance Marketing Insider, Laurie Sullivan - Monday, October 22, 2018
Free speech accessed through a variety of media, including search engines, wi ...
- Google-Incubated AdLingo Puts Chatbots In Display Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 19, 2018
Google-supported AdLingo puts chatbots inside of display ads so brands can ha ...
- Google Adds 'Book,' 'Schedule' Button In Search For Some Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 22, 2018
Google has expanded the ability to book or schedule appointments for so ...
- Apple's Content Filter Allows Terrorist Information To Surface In Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 19, 2018
Apple gives parents the option on iOS 12 to only let ki ...
- BIA: Advertising Accounts For Two-Thirds Of Marketing Budgets
Digital News Daily, Laurie Sullivan - Thursday, October 18, 2018
BIA Advisory Services' report suggests that businesses with 500 or more employe ...
- Google Bundles Search In Europe To Keep Market Share
Performance Marketing Insider, Laurie Sullivan - Friday, October 19, 2018
Beginning later this month, it will cost Android manufacturers in Europe ...
- SurveyMonkey CMO: Search For The Perfect Questions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 18, 2018
SurveyMonkey CMO Leela Srinivasan doesn't think marketers spend enough time thinking abo ...
- Former Google Employee Damore Moves Lawsuit To Arbitration
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 18, 2018
James Damore, the former Google engineer whose firing caught the attention ...